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NetApp GDPR Survey: Gauging Global Awareness of Business Concerns

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The 25th May 2018 General Data Protection Regulation (GDPR) affects all businesses that process the data of an EU citizen. NetApp embarked upon a global survey to gauge the level of GDPR preparedness among businesses and to understand their key concerns. The survey was completed by Opinion Matters in March 2018, including 1,106 C-suite, CIOs and IT managers responsible for IT buying decisions as well as IT managers involved in IT buying decisions, working in companies employing 100+ employees in the US, UK, France and Germany. The 2018 survey extends research NetApp commissioned in 2017 to understand attitudes towards cloud services, data needs and the level of awareness and preparedness for incoming GDPR legislation.

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NetApp GDPR Survey: Gauging Global Awareness of Business Concerns

  1. 1. NetApp GDPR Survey Gauging global awareness of business concerns © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL — April 2018 1
  2. 2. NetApp GDPR survey  The 25th May 2018 General Data Protection Regulation (GDPR) affects all businesses that process the data of an EU citizen.  NetApp embarked upon a global survey to gauge the level of GDPR preparedness among businesses and to understand their key concerns.  The survey was completed by Opinion Matters in March 2018, including 1,106 C-suite, CIOs and IT managers responsible for IT buying decisions as well as IT managers involved in IT buying decisions, working in companies employing 100+ employees in the US, UK, France and Germany.  The 2018 survey extends research NetApp commissioned in 2017 to understand attitudes towards cloud services, data needs and the level of awareness and preparedness for incoming GDPR legislation. Gauging global awareness of business concerns © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  3. 3. Key findings  Awareness is high as one in three global businesses believe the impact of GDPR could threaten their existence. Half think it will cause reputational damage.  Strong motivation for GDPR preparation is garnered by two in three businesses having concerns over meeting the GDPR deadline.  There is still time for improvement, as indicated by only two in five businesses being confident in knowing where data is stored – which is adding to concern. Gauging global awareness of business concerns 3 © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  4. 4. 35% 35% of global businesses think GDPR threatens their existence With the GDPR deadline approaching, global businesses are well aware of the impact of non-compliance. © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  5. 5. 51% 51% of global businesses think GDPR results in reputational damage With the GDPR deadline approaching, global businesses are well aware of the impact of non-compliance. © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  6. 6. What impact could non-compliance with GDPR have on your business? 51.5% 50.2% 43.8% 39.7% 40.4% 34.3% 56% 46.7% 48.6% 31.3% 40.5% 34.7% 49.3% 41.3% 35.4% 37.5% 34% 33% 45.4% 37.8% 36.6% 32.4% 26% 38.2% 50.2% 41.9 40.1% 33.9% 33.5% 35.2% 50.5% 44.1% 41% 35.4% 35.4% 35% 0 10 20 30 40 50 60 Reputational damage Revenue loss Mistrust from existing customers Mistrust from existing partners Company survival at stake due to financial penalties Job loss Percentofrespondents The impact of GDPR non-compliance on business USA UK France Germany EMEA Global 6 © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  7. 7. What impact could non-compliance with GDPR have on your business? 31.3% 27.9% 23.6% 13.8% 3% 0% 27.4% 27.4% 21.6% 8.9% 5% 0% 26% 21.9% 16.7% 9.4% 3.1% 1% 32.4% 16.8% 14.1% 6.1% 4.2% 0% 28.5% 22 17.4% 8.2% 4.1% 0.4% 29.3% 23.6% 19.1% 9.7% 3.8% 0.3% 0 5 10 15 20 25 30 35 Mistrust from existing suppliers Mistrust from employees Make conversations with regulators and policy makers more difficult Recruitment difficulties GDPR non-compliance would have no impact on our business Other Percentofrespondents The impact of GDPR non-compliance on business USA UK France Germany EMEA Global 7 © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  8. 8. 67% 67% of global businesses think they may not meet the GDPR deadline Motivation for further preparations ahead of the deadline is now high, with businesses working to alleviate concerns © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  9. 9. 9% In EMEA, levels of concerns have decreased by 9% over 15 months Motivation for further preparations ahead of the deadline is now high, with businesses working to alleviate concerns © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  10. 10. Which statement best describes your level of concern about meeting the GDPR deadline? 23.6% 39.7% 24.2% 12.5% 25.9% 52.1% 14.3% 7.7% 41.3% 45.8 9% 3.8% 40.1% 44.7% 11.5% 3.8% 36% 47.4% 11.4% 5.1% 32.6% 45.4% 14.9% 7.1% 0 10 20 30 40 50 60 I have no concerns about us meeting the GDPR deadline and delivering what is needed I am slightly concerned about us meeting the GDPR deadline and delivering what is needed I am concerned about us meeting the GDPR deadline and delivering what is needed I am extremely concerned about us meeting the GDPR deadline and delivering what is needed USA UK France Germany EMEA Global 10 © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  11. 11. 40% 40% of business have confidence in knowing where their data is stored Understanding where data is stored is the first step for businesses towards GDPR compliance © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  12. 12. 10% In EMEA, confidence has only improved by 10% over 15 months Understanding where data is stored is the first step for businesses towards GDPR compliance © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  13. 13. Describe how confident you are as a business in knowing where your data is stored? 30.3% 52.2% 17.5% 44.4% 39.4% 16.2% 49% 33.7% 17.4% 46.2% 32.8% 21% 46.6% 35.2% 18.2% 42.2% 39.8% 18% 0 10 20 30 40 50 60 We are confident in knowing where the data centres of our service providers are located and where some of our data is stored We are confident in knowing where the data centres of our service providers are located and where all of our data is stored We are not confident in knowing where the data centres of the service providers are located and where our data is stored USA UK France Germany EMEA Global 13 © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —
  14. 14. © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL — “Companies that control their data control their destiny, so it is surprising to see that despite the risk-reduction and operational benefits of GDPR compliance, so many businesses are still struggling to meet the deadline. The good news is that there is still time to engage a GDPR expert to help prioritize and complete the most critical GDPR compliance tasks and ensure you, your partners, and your cloud providers know where your private data is stored.” Bill Miller, Senior Vice President & Chief Information Officer at NetApp:
  15. 15. © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL — “The GDPR, data compliance, and privacy questions will undoubtedly affect businesses that touch EU citizens’ data. There is good news though, in spite of the approaching deadline: The whole ecosystem is responding to the requirements of GDPR, from resellers to hyperscale cloud providers to manufacturers. Enterprises can tap into this expertise, build up resources, and future proof businesses with GDPR compliant data management.” Alexander Wallner, Senior Vice President & General Manager EMEA, NetApp:
  16. 16. 16 Thank You © 2018 NetApp, Inc. All rights reserved. — NETAPP CONFIDENTIAL —

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