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Digital Business 2018

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The 2018 IDG Digital Business research was conducted to gain a better understanding of how organizations are evolving to a digital business model in terms of revising technology strategies, changing organizational structures and processes, and innovating to provide a unique customer experience.

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Digital Business 2018

  1. 1. IDG Communications, Inc. Understanding where organizations are in IT transformation with insight from IDG’s 2018 Digital Business Survey The State of Digital Business Transformation
  2. 2. IDG Communications, Inc.IDG Communications, Inc. 2 Source: 2018 IDG Digital Business Survey Purpose and Methodology To gain a better understandingof how organizationsare evolving to a digital business model in regards to how they are revising technology strategies, changing organizational structures and processes, and innovatingto provide a uniquecustomer experience.SURVEY Audience Base CIO, Computerworld,CSO, InfoWorld,ITworld and Network World tech buyer audiences via email promotions and communities 628 Digital-First Approach All survey respondentsare within organizationsthathaveplansto adopt/ or alreadylaunched a “digital-first” approach. High Tech 16% Manufacturing 12% Financial Services 12% Government/Nonprofit 10% Services 8% Education 8% Healthcare 7% Retail, Wholesale & Distribution 6% Advertising/Marketing/PR/Media 5% TopRepresentedIndustries Average Company Size 13,978 Employees 63% 13% 11% 8% 5% Executive IT IT management Business management IT professional Other Job Titles Total Respondents Online questionnaire Collection Method Number of Questions 24
  3. 3. IDG Communications, Inc. 3 What Our Audience is Saying Source: 2018 IDG Digital Business Survey Q. What does “digital business” mean to your organization? 52% Enable worker productivity through tools such as mobile, data access, AI-assisted processes 49% Better manage business performance through data availability and visibility 46% Meet customer experience expectations
  4. 4. IDG Communications, Inc. 4 Digital-First Business is Top of Mind Source: 2018 IDG Digital Business Survey Q. To what extent has your organization adopted a “digital first” approach to business processes, operations and customer engagement today? (Response excluding “Not at all”) of organizations have adopted, or have plans to adopt, a “digital-first” business strategy 89% Government Retail Manufacturing High Tech Education Healthcare Financial Services Services 95% 93% 92% 89% 88% 87% 86% 82% By Industry:
  5. 5. IDG Communications, Inc. 5 Objectives Based on People & Process Source: 2018 IDG Digital Business Survey Q. What are the top objectives of your organization’s digital business strategy? Improve staff retention rates and team morale Maintain overall revenue, given market shifts Stay ahead/on pace with competition Reduce complexity Improve security Keep up with customer expectations Drive new revenue Improve employee productivity Create better customer experiences Improve process efficiency through automation 64% 58% 50% 43% 40% 38% 36% 35% 17% 14%
  6. 6. IDG Communications, Inc. 6 15% 18% 20% 20% 22% 25% 26% 27% 28% 29% 30% 31% 34% 39% 20% 18% 15% 14% 15% 15% 13% 16% 16% 14% 15% 19% 21% 17% 26% 22% 20% 20% 19% 15% 11% 18% 14% 7% 14% 13% 9% 11% 24% 27% 21% 26% 17% 7% 5% 14% 8% 3% 11% 9% 5% 5% 9% 10% 4% 7% 4% 4% 1% 5% 4% 2% 4% 5% 4% 3% 6% 6% 19% 12% 23% 33% 44% 20% 29% 44% 26% 22% 27% 27% Big data/analytics Mobile technology Public cloud Private cloud APIs/embeddable Microservices/containers Bots App performance monitoring tech (APM) Software-defined storage (SDS) AR/VR Software-defined networking (SDN) Internet of Things (IoT) Machine learning Artificial Intelligence (AI) AI & Machine Learning Tools Being Eyed to Drive Digital Transformation Source: 2018 IDG Digital Business Survey Q. Which of the following strategies or technologies is your organization currently using or planning to use in the next 12 months to become a digital business? On my radar or actively researching Piloting new initiatives In production in a business unit or division In production enterprise wide Upgrading/refining Not interested
  7. 7. IDG Communications, Inc. 7 Enterprises Utilizing IoT Source: 2018 IDG Digital Business Survey Q. Does or will the Internet of Things (IoT) play a role in your organization’s digital business strategy? Don't know No Yes Differences by Industry Where IoT Plays a Role In Digital Strategy 61% 39% 24% 42% 15% 20% SMBEnterprise Manufacturing: 73% High Tech: 54% Retail: 53% Services: 53% Education: 46% Healthcare: 42% Finance: 33% Government: 33%
  8. 8. IDG Communications, Inc. 8 Understand the Voice of the Customer to Better Their Experience Source: 2018 IDG Digital Business Survey Q. Which of the following tools or approaches is your organization currently using or planning to use in the next 12 months to create a better customer experience? On my radar or actively researching Piloting new initiatives In production in a business unit or division In production enterprise wide Upgrading/refining Not interested 18% 19% 20% 21% 21% 22% 23% 24% 28% 28% 21% 25% 20% 23% 28% 21% 21% 15% 22% 21% 22% 20% 19% 21% 20% 20% 16% 12% 17% 19% 20% 13% 16% 11% 14% 21% 8% 7% 7% 11% 9% 8% 7% 8% 7% 9% 8% 4% 5% 5% 10% 14% 18% 16% 10% 7% 23% 37% 21% 17% Mobile solutions Self-service Community/collaboration tools Increased use of data by front-line representatives Improving access to knowledge sharing regarding your products and services Providing ways to access information securely from anywhere Improved UX Omni-channel strategy Personalization/contextualization of customer interactions Real-time capture of customer feedback
  9. 9. IDG Communications, Inc. 9 Continue the Conversation To get results from IDG research when it happens, or any other news, follow us on Twitter: @IDGWorld ADDITIONAL WAYS TO STAY ON TOP OF INFORMATION FROM IDG : Sign up to receive our monthly marketing newsletter at www.idg.com/newsletter Visit us on LinkedIn here: https://www.linkedin.com/company-beta/3731/ To receive a briefing on the full results from this study, or for more information, please contact your IDG sales executive or contact us. For more information on content marketing and lead nurture, explore our resources on this site under marketing tools, or contact us. We have additional primary research, blogs and white papers to make you smarter about tech decision makers, and targeted products and programs to help you reach them!

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