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DM Analytics for Beginners

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Neslihan Busra Emikoglu

Digital Marketing Analytics Presentation for the ones who are beginner in the digital marketing.

Marketing
1 of 26
We Provide Advice When Your Business Needs It Not Just When You Ask For It! Proven Methodology. Talented Team. One Goal.
Neslihan Busra Emikoglu Analytics & Data Insight Executive neslihan@boostroas.com /neslihanbusraemikoglu
What have we done?
What are we analyzing?
Why Do We Need Analytics ?
Why Do We Need Analytics ?
Why Do We Need more than Analytics ?
to be Analytics person Technical Experts Organizationa l Experts THIS IS US
to be Analytics person
Why Google Analytics? Any Alternative?
Why Google Analytics?
Google Analytics Integration
What Do We Get? / Demographics
What Do We Get? / Interest
What Do We Get? / Location
What Do We Get? / Channels got traffic
What Do We Get? / Channels got traffic
Analytics Maturity Level
What did happened?
Why did it happened?
Notification / Alerts
Notification / Alerts
What Will Happen?
Best Use of Data / Optimization
Neslihan Busra Emikoglu Analytics & Data Insight Executive neslihan@boostroas.com /neslihanbusraemikoglu Sources You Need to Follow ● analyticsmania.com/ ● simoahava.com ● jeffalytics.com ● kaushik.net/avinash ● twitter.com/Helpfullee ● twitter.com/googleanalytics
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