Google Analytics presentation to bring an analytical view to digital marketing beginners.

1. We Provide Advice When Your Business Needs It Not
Just When You Ask For It!
Proven Methodology. Talented Team. One Goal.

2. Neslihan Busra Emikoglu
Analytics & Data Insight Executive
neslihan@boostroas.com /neslihanbusraemikoglu

3. What have we done?

4. Why We Need Analytics ?

5. Why We Need Analytics ?

6. to be Analytics person
Technical Experts
Organizationa
l
Experts
THIS IS US

7. to be Analytics person

8. Why Google Analytics? Any Alternative?

9. Why Google Analytics?

10. Google Analytics Integration

11. Google Analytics Integration

12. Analytics Views

13. View Filter - Data Cleaning

14. View Filter - Data Cleaning - IP Filter

15. View Filter - Data Cleaning - Hostname

16. Data Cleaning - Rename URL / Campaign / Keyword

17. Data Cleaning - Spam Traffic
https://www.jeffalytics.com/8-steps-eliminating-bad-data-google-analytics/

18. Let’s Evaluate the Cleaned Data

19. UTM Tracking
https://ga-dev-tools.appspot.com/campaign-url-builder/

20. Channel Grouping

21. Cost Data Upload

22. Session - Click

23. User - Session

24. Bounce Rate

25. Bounce Rate Too Good to be True?

26. Bounce Rate Too Good to be True?

27. Enhanced Ecommerce Integration - Why ?

28. Enhanced Ecommerce Integration - Funnel

29. Enhanced Ecommerce Integration - Checkout Funnel

30. Enhanced Ecommerce Integration - Sales Performance

31. Enhanced Ecommerce Integration - Product Performance

32. Enhanced Ecommerce Integration - Product List Performance

33. Choose Your Site?

34. Event Tracking
ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue]);
ga(‘send’, ‘event’, ‘Button Tracking’, ‘Add Favorite’, ‘Asos Design Off Shoulder Check…’);

35. Analytics Maturity Level

36. What did happened?

37. Why did it happened?

38. Notification / Alerts

39. Notification / Alerts

40. What Will Happen?

41. Best Use of Data / Optimization

42. Neslihan Busra Emikoglu
Analytics & Data Insight Executive
neslihan@boostroas.com
/neslihanbusraemikoglu
Sources You Need to Follow
● analyticsmania.com/
● simoahava.com
● jeffalytics.com
● kaushik.net/avinash
● twitter.com/Helpfullee
● twitter.com/googleanalytics

43. Teşekkürler