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Advice for Hiring Analytics,
Data Science, & Marketing
Research Professionals
Be ready to compete for talent
Quantitative talent is in extremely high demand
of analytics and marketing research talent
...
Data © 2017 Burtch Works LLC
years
average tenure of a
research & insights
professional
The research & insights
job market...
Data © 2017 Burtch Works LLC
The predictive analytics
job market is active
22.1%
of analytics
professionals changed
jobs i...
Top tips to
recruit and retain
your analytics &
research teams
Stay up to date on salary trends
Source: 2016 Burtch Works Study © 2017 Burtch Works LLC
Job Level
Median
Base Salary
Bonu...
Salaries of Marketing Research Professionals
Source: 2016 Burtch Works Study © 2017 Burtch Works LLC
Job Level
Median
Base...
Source: 2017 Burtch Works Study © 2017 Burtch Works LLC
Salaries of Data Scientists
Job Level
Median
Base Salary
Bonus Eli...
DON’T…
Wait for the “perfect” candidate Don’t look for unicorns.
Tips to win the war for talent
DO…
• Prioritize skills and experience
• Be open to international candidates
• Consider remote options
• Train or retrain ...
• Provide the latest tools
• Offer challenging problems
• Give analytics/research a “seat at the table”
• Have realistic &...
Using assignments &
presentations during
the hiring process
Make the instructions/process
seamless
Be conscious of the tim...
How do we define analytics &
insights talent?
Deep understanding of
unstructured data,
combination of math &
computer science skills
“Traditional” deep
analytics skills...
Actionable
Insights
Analytics
&
Reporting
Data Scientists
Marketing Scientists
& Modelers
Analytical Database Analysts
Bus...
What can
Burtch Works offer?
Our data have been featured
in a variety of business media
We’re the authority on salaries
Predictive Analytics
Data Science
Marketing Science/Modeling
Marketing Research
Consumer Insights
Category Management
Cred...
• Personalized partnerships
• Recruit across industry verticals nationwide
• Network of 40,000+ professionals
• Leading ed...
Find niche talent by posting open roles on
jobs.burtchworks.com
• Flexible posting options
• Receive applications directly...
Visit burtchworks.com/blog for more insights
• Industry trends
• Hiring market insights
• Additional salary research
• Bur...
Follow Burtch Works on social media to
stay updated on our latest research.
About
Burtch Works
Leading resource for
analytics, data science, and
marketing research talent
Download our salary reports...
Let’s chat!
info@burtchworks.com
847-440-8555
Want to talk recruiting strategy?
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Burtch Works’ Advice for Hiring Analytics, Data Science, & Marketing Research Professionals

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With a shortage of professionals in the quantitative business and marketing research fields, finding the right fit for your organization can seem almost impossible. Click through for Burtch Works' top tips on how to find the best of the best, and how to keep your offers competitive!

Published in: Recruiting & HR
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Burtch Works’ Advice for Hiring Analytics, Data Science, & Marketing Research Professionals

  1. 1. Advice for Hiring Analytics, Data Science, & Marketing Research Professionals
  2. 2. Be ready to compete for talent Quantitative talent is in extremely high demand of analytics and marketing research talent is approached at least monthly on LinkedIn about new job opportunities 90% Data © 2017 Burtch Works LLC
  3. 3. Data © 2017 Burtch Works LLC years average tenure of a research & insights professional The research & insights job market is active 19.0% of researchers changed jobs in 2016 3.0
  4. 4. Data © 2017 Burtch Works LLC The predictive analytics job market is active 22.1% of analytics professionals changed jobs in 2016 years average tenure of an analytics professional 2.0
  5. 5. Top tips to recruit and retain your analytics & research teams
  6. 6. Stay up to date on salary trends Source: 2016 Burtch Works Study © 2017 Burtch Works LLC Job Level Median Base Salary Bonus Eligible Individual Contributor 0-3 years’ experience $75,000 73% 4-8 years $95,000 81% 9+ years $126,500 84% Management 1-3 reports (direct or matrix) $130,000 91% 4-9 reports $175,000 94% 10+ reports $225,000 93% Salaries of Predictive Analytics Professionals
  7. 7. Salaries of Marketing Research Professionals Source: 2016 Burtch Works Study © 2017 Burtch Works LLC Job Level Median Base Salary Bonus Eligible Supplier Side 0-4 years’ experience $57,000 74% 5-9 years $78,500 81% 10+ years $120,000 87% Client Side 0-4 years’ experience $70,000 71% 5-8 years $100,000 84% 9-14 years $132,000 97% 15-24 years $146,000 97% 25+ years $197,500 96% Stay up to date on salary trends
  8. 8. Source: 2017 Burtch Works Study © 2017 Burtch Works LLC Salaries of Data Scientists Job Level Median Base Salary Bonus Eligible Individual Contributor 0-3 years’ experience $95,000 88% 4-8 years $126,000 85% 9+ years $157,000 87% Management 1-3 reports (direct or matrix) $148,750 95% 4-9 reports $190,000 97% 10+ reports $250,000 92% Stay up to date on salary trends
  9. 9. DON’T… Wait for the “perfect” candidate Don’t look for unicorns. Tips to win the war for talent
  10. 10. DO… • Prioritize skills and experience • Be open to international candidates • Consider remote options • Train or retrain your current staff • Button-up your recruiting process Tips to win the war for talent
  11. 11. • Provide the latest tools • Offer challenging problems • Give analytics/research a “seat at the table” • Have realistic & fair salary expectations Tips to retain your current staff
  12. 12. Using assignments & presentations during the hiring process Make the instructions/process seamless Be conscious of the time commitment you’re asking for Make the project fun/relevant Provide timely feedback
  13. 13. How do we define analytics & insights talent?
  14. 14. Deep understanding of unstructured data, combination of math & computer science skills “Traditional” deep analytics skills, advanced modeling with structured data; typically a math or statistics education Top-line understanding of modeling & analytics; education is an MBA or “analytics” degree DATA SCIENTIST ANALYTICS PROFESSIONAL ANALYTICS MANAGEMENT TECHNICAL STRATEGIC From highly technical to strategic within analytics… How do we define this talent pool?
  15. 15. Actionable Insights Analytics & Reporting Data Scientists Marketing Scientists & Modelers Analytical Database Analysts Business Intelligence Analysts Analytics & Insights Management Big Data/Streaming/ Unstructured/Structured Following the data from collection to action… How do we define this talent pool?
  16. 16. What can Burtch Works offer?
  17. 17. Our data have been featured in a variety of business media We’re the authority on salaries
  18. 18. Predictive Analytics Data Science Marketing Science/Modeling Marketing Research Consumer Insights Category Management Credit/Risk Analytics Fraud Analytics Web Analytics SEO/SEM CRM & Database Marketing Digital Media/Analytics Direct Marketing Operations Research Demand Forecasting Analytics Management Analytics/Research C-Suite Specialized recruiters who work with integrity
  19. 19. • Personalized partnerships • Recruit across industry verticals nationwide • Network of 40,000+ professionals • Leading edge sourcing methodology & technology • Welcome feedback throughout the process Contingency or Retained Services based on your needs
  20. 20. Find niche talent by posting open roles on jobs.burtchworks.com • Flexible posting options • Receive applications directly • Unlimited editing • Ability to share on social media
  21. 21. Visit burtchworks.com/blog for more insights • Industry trends • Hiring market insights • Additional salary research • Burtch Works news and updates
  22. 22. Follow Burtch Works on social media to stay updated on our latest research.
  23. 23. About Burtch Works Leading resource for analytics, data science, and marketing research talent Download our salary reports burtchworks.com/study 30+ pages of data for: Predictive Analytics Data Science Marketing Research
  24. 24. Let’s chat! info@burtchworks.com 847-440-8555 Want to talk recruiting strategy?

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