4. Target Persona
Background and
Demographics
Target Persona Name Needs
1-Age :33-45 year old
2-Gender: Male
3-Lives in Egypt
4-Medical Background
Graduated from
Pharmacy or Vet
5-MBA Holder or has
certificate in
Marketing
Doctor/Mohamed is
Marketing Manager at
Pharmaceutical
company
1-Increasing number
of people who uses
internet and social
media platforms
2- changes occur in
values of society in
using cosmetic
products
All female want to be
beautiful as
celebrities in social
media
Hobbies Goals Barriers
Reading
1-Achieve the
company target in
OTC and cosmetic
Products and make
big growth in them
2- target new
segment
His team lacks much
experience in Digital
marketing
5. What is the theme and framework of
your blog post?
Theme for The blog post:
● Why have you decided to take the Digital
Marketing Nanodegree Progra
● My blog post title : My career shift to Digital
Marketing
● Framework :
● Framework that I used to write my Blog post is “
Pixar Framwork”
6. .
I graduated from faculty of veterinary medicine and
Worked as medical reprsentative for one of top
pharmaceutical company.
My Dream to work as a marketer.
Read more :
https://mycareery.blogspot.com/2021/06/my-career-
shift-to-digital-marketing.html
Photo from
Pixa bay
8. .
Face Book
I choose it
because there is share ,like,
comment which help me
to reach many people
And there is groups that
interest in marketing where
I can
post my content in it
I can tag people
Who are interesting in digital marketing
9. .
Linked in
I choose it
Because it is a professional
Network and there is
Large number of company
, marketing manager and
Followers in the same industry
may recommend me .
10. .Twitter
I choose it
Because I can build strong
Relationship with people
From the same industry
By following them
And tweeting ,retweeting
Help me to market my content
