Top 10 German University Ranking. Targeting the Over 25s across Social Media

1. Living in Germany. Over 25. Top 10 Targetable University
Social Media User attendance across Germany.
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January 2020
Constraint
All data is sourced from Facebook, Instagram & Times Higher Education’s World University Ran
kings 2020. Results regarding the Top 10 German Universities are used to give a reflection of
education quality. Age range of over 25 years plus was chosen for consistency. This age category
may also refer to users who have graduated or who are about to graduate. Users who have graduated
or attended the Top 10 Ranked German Universities and who are under 25 years of age will be
excluded from the below data results. Depending on the Social Media platform chosen, this age
category may not be available for targeting. It is noted that not all Social Media users have included
their age. It is also noted that not all data added by users to their profile is accurate. The below data
refers to the number of individual users of the indicated platforms who are aligned to the demographic
targeted. It is noted that duplicate users may cause inaccuracies. It is noted that all data targetable is
self-audited by the social media user.
It is noted that Charité - Universitätsmedizin Berlin has a German ranking of #5. Attendance of this
University is not targetable. On this basis and University of Göttingen which is ranked as #11 was
used as a replacement in order to give a full impression of audience size potential. It is noted that
Attendance may not reflect graduation.
It is noted that the below data is considered a summary of findings. A much deeper data target will be
achieved with a more narrowing approach. A percentage error must be considered regarding the
accuracy of the below data.
Purpose
The purpose of this report is to give indication on audience size that can be targeted with a Social
Media campaign on Facebook, Instagram. The below data reflects an audience size which can be
targeted using a Social media campaigns by either the Recruitment or Education sector over a
standard campaign duration of 30 days

2. Data Source
1. Times Higher Education’s World University Rankings 2020
2. Facebook & Instagram Data. User Audited Data
Highest Ranked Universities of Germany

3. Conclusion
A large percentage of users have not indicated the exact academic level on their profile. It is evident
that users may not update their profiles to reflect history of most recent academic achievement
Universities on Facebook & Instagram with low user attendance data can be targeted differently using
connected groups and academic societies. To ensure the most accurate targeting, additional
datapoints will need to be considered and tested for accuracy
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