To build a brand in a saturated and performance obsessed 'hotel booking' market to ignite innovation and preference.

1. CASE STUDY - OSTROVOK

2. THE AMBITION
In a very busy, cluttered and uniform ‘hotel
booking’ category, we highlighted the
importance to craft a strong brand. And
when your core market, Russia, is going
through a big economic turmoil, you have to
sustain outbound tourism and develop
inbound opportunities through a clear image.
Ostrovok was relying on marketing
performance for a long time but the brand
was lacking substance for the consumers.

3. THE INSPIRATION
While most of the competitors tap into
pricing or large inventory, we wanted to
explore fears and expectations
expressed by the people – exploring the
feeling of making the right choice
beforehand, to meet expectations
beyond reality.

4. THE PLOT
To position and articulate the brand
Ostrovok to increase awareness and
preference, as well as developing a
solid consistency of the communication
and experience throughout all touch
points.
We supported our journey through big
data, diverse research on the
consumers, workshops and working
sessions
Creative Partner - SLAVA (Moscow)

5. THE BOX OFFICE
Alongside the implementation of a
brand new narrative, Ostrovok is
continuously in the process of
implementing the brand assets
across all the departments, giving a
clear direction to all employees and
leading to very precise pipelines of
development in each department.

6. THE REVIEWS
‘The process with Neon42 was very tough, demanding and challenging. Sometimes, we
ended up to some arguments. But it was all worth it as we developed a very strong
vision for the brand that everybody bought in. We used to be marketing
performance-based company, all the employees understood the power of having a brand
culture that would make us stronger on the market.’
Victor Petrichenko,
Brand Director - Ostrovok

7. GET YOURSELF IN THE GAME
LET’S HAVE A FIRST TALK
Franck Vinchon
Founder
+7 916 219 26 81 / +33 6 82 61 12 46
franck@neon42.com
neon42.com

8. THANK YOU