This document discusses how brands can inspire strong emotions and loyalty in consumers like Michael Jordan, the Rolling Stones, and Avatar have. It introduces Neon42, a company that helps brands design marketing to "awaken authentic and powerful emotions" in people through a process of discovering a brand's purpose and essence, understanding key consumer personas, and implementing this brand strategy across touchpoints to turn casual consumers into hardcore fans. The document outlines Neon42's four-step brand strategy module that aims to craft a brand's articulation and engagement pattern, provide tools to start implementing changes immediately, and refresh mindsets for business transformations.

2. WHAT DO MICHAEL JORDAN, THE ROLLING STONES
AND “AVATAR” HAVE IN COMMON?

3. THEY ALL MAKE US TRULY BELIEVE IN SOMETHING

4. IN THE HOPE THAT, ONE DAY, WE COULD FLY

5. IN THE HOPE THAT WE CAN STAY FOREVER YOUNG

6. IN THE HOPE THAT LOVE ALWAYS WINS

7. BEHIND THOSE PHENOMENA, COMPLEX MARKETING
METHODOLOGIES WERE DESIGNED AND
IMPLEMENTED TO PERFECTION, MULTIPLYING
THEIR MARKET VALUE AND LONGEVITY

8. THOUGH SPORTS AND ENTERTAINMENT
BUSINESS IS ALL ABOUT OPERATING IN THE MOST
DEMANDING, UNEXPECTED AND RISKY ENVIRONMENT.

9. YOU SHOULD ALSO BELIEVE THAT YOUR BRAND
CAN CHANGE LIVES OF PEOPLE TO EMERGE FROM YOUR
COMPETITIVE LANDSCAPE.

10. NEON42 WILL TAKE YOU THROUGH A PROCESS THAT
WILL LEAD TO FUNDAMENTAL SHIFTS
AND DISRUPTIVE DECISIONS, INSIDE YOUR
MARKETING OPERATIONS

11. INSPIRED BY THE WINNING ATTITUDE OF THE SPORTS’
GREATEST, THE MOJO OF LEGENDARY MUSICIANS,
THE MASTERY OF VISIONARY FILMMAKERS

12. NEON42 DESIGNS YOUR MARKETING TO AWAKEN
AUTHENTIC AND POWERFUL EMOTIONS OF THE PEOPLE

13. WE WILL TAKE YOU ON A TRANSFORMATIVE JOURNEY TO
THE VERY CORE OF YOUR BRAND AND CONVERT YOUR
CASUAL CONSUMERS INTO HARDCORE FANS

14. WE WILL GATHER AN EXPERIENCED AND
INTERNATIONAL TEAM OF SPECIALISTS TO MAKE
SURE WE MEET YOUR AMBITIONS FOR
YOUR PROJECT...BEYOND EXPECTATION

15. WE WILL SPEND FEW DAYS TOGETHER TO
COLLABORATE AND SHARE OUR ENERGY AND
KNOWLEDGE TO PUT YOU INTO ACTION
IN RECORD TIME

16. BRAND STRATEGY MODULE
NEON42 BACKSTAGE
1 - THE DREAM 2 - THE KWAN 3 - THE REHEARSAL
Discover and craft the ultimate
purpose of your brand.
Define the reasons why your brand
exists at all.
Discover your Key Consumer Personas
Empathise deeply with your most avid
consumers - your Hardcore Fans.
The Adrenaline that makes them tick is
the essential ingredient of The Kwan - the
Essence of your Brand
Redesign your communication and
content strategy - the Engagement Matrix
- infusing the Brand Adrenaline into all
relevant touchpoints, ultimately turning as
many consumers as possible into brand
advocates - your Hardcore Fans
Internal Communication Project > Implement The Kwan - your Brand
Essence - throughout your entire organisation, rebuilding your
Culture entirely or creating it from scratch
4 - THE COACHING BOARD
Bring The Dream to Life Let The Kwan flow in
everything that you do

17. CLEAR OUTCOMES FROM THE MODULE
NEON42 BACKSTAGE
BRAND FULL ARTICULATION FOR
INTERNAL AND EXTERNAL USAGE -
FROM BRAND PURPOSE TO
ENGAGEMENT PATTERN
THE TOOLS AND THE
DECISION-MAKING PROCESS TO
START IMPLEMENTING
IMMEDIATELY
A CLEAR VISION TO CONVERT
YOUR CONSUMERS TO
HARDCORE FANS,
LOCALLY AND GLOBALLY
REFRESHED MINDSET FOR THE
CHANGES AND BUSINESS
TRANSFORMATIONS TO COME

18. GET YOURSELF IN THE GAME
LET’S HAVE A FIRST TALK
Franck Vinchon
Founder
+7 916 219 26 81 / +33 6 82 61 12 46
franck@neon42.com
neon42.com