To create a totally new product dedicated to fire prevention while trying to understand some universal cultural contexts and expectations. K5 Safety Patch by Neon42

1. CASE STUDY - K5

2. THE AMBITION
K5 owns a technology that can prevent fire in few
seconds in confined spaces. Primarily, this is a
spreading texture/paint mostly used by big
companies such as Aeroflot, Gazprom or RZD
(Russian Airways).
K5 wanted to extend their portfolio and propose a
damage-prevention product for everybody. A
simple solution to protect your household from
fire-related catastrophes all over the world.

3. THE INSPIRATION
We started to visualize some really
terrible analogies through our process
through the brand and before the
creation of the product. We were
leading ourselves to bring up strong
emotions of despair and panic through
the full process.

4. THE INSPIRATION
Then we started to see the concept of fire
quite differently. It was suddenly assimilated
to an extensive, sometimes harmful but
powerful love and passion, something you
may want to control and to tame.
We decided to create a product for K5 that
would be at the core of our life, present near
us, protecting us all the time.

5. THE PLOT
We focused on electrical sockets - necessary and not
really discernible - responsible for 80% of fire-related
damage in the world. We designed and prototyped
innovative (MVP) to be immediately implemented in the
core markets.
A self-adhesive flexible plate containing K5 composite
fire suppressing material. This new product is used to
provide fire protection to electrical equipment such as
electrical sockets, junction boxes, power distribution
boards, electrical cabinets and other electrical
equipment that operate within a confined space.

6. THE BOX OFFICE
The new K5 product for everybody is
already sold in more than 60 countries,
with 3 main factories in Russia and the
Emirates.
Now K5 is not only a compulsory solution
for companies to comply with anti-fire
laws but also individuals looking to
protect their homes from unexpected fire
damage.

7. THE REVIEWS
‘Franck is a real rock star. He got so involved in our young and complex
business that he did not only help only for the brand and the BtoC product,
he also found different experts to run better and efficiently our business. He
created an ultimate gang around him to support our daily craziness and
ambitions.’
Alex Perfiliev, CEO - K5

8. THANK YOU