Mobile Advertising 101
"Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013 and $24.5 billion in 2016 . Growth 400 % ...
BUTTONA 120×60 pixel advertisement (either graphic or rich media) that appears on a web page and is usually hyperlinked to...
MOBILE TRAFFIC TRENDSApp and WebDISTRIBUTION OF IMPRESSIONSApplications & BrowsingNEOPOWERADNeoPowerAd is the premium mobi...
SOCIAL MEDIA WEBSITESwww.neomobile.comwww.neomobile-blog.comwww.onebip.comNeomobile S.p.A.viale Pasteur 78 - 00144 Roma - ...
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Mobile advertising 101

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Neomobile presents its new insight about mobile advertising. Facts and figures of the innovative face of digital advertising.

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Mobile advertising 101

  1. 1. Mobile Advertising 101
  2. 2. "Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013 and $24.5 billion in 2016 . Growth 400 % between 2011 and 2016" .Gartner report, Forecast: Mobile Advertising, Worldwide, 2009-2016.Mobile Vs. Desktop Internet UsersAd thats locally relevant to me - Ad that offers coupon/promotion - Ad that features a brand I know - Ad that doesnt take me outside app/website22% of Tablet users click on ads30% of smartphone users click on adsLocal Relevance Key To Mobile Ad Engagement
  3. 3. BUTTONA 120×60 pixel advertisement (either graphic or rich media) that appears on a web page and is usually hyperlinked to an advertisers web site.BANNERBanner is the general term used to describe most forms of display advertising on the web. It is also more specifically used to describe the468×60 pixel ad size, which was the original “banner ad” size used by advertisers and publishers across the internet.RICH MEDIAInteractive advertisement format that includes higher quality graphics, audio or video, often created with HTML, Javascript, Shockwave & Flash.IMPRESSIONAn impression (in the context of online advertising) is a measure of the number of times an ad is displayed, whether it is clicked on or not.DISPLAY ADVERTISINGIs the general term used to describe advertising on a website that makes use of graphical or rich media elements.BROWSER VS. APP USAGEAPPLICATIONS - BROWSING - IMPRESSIONS - VISITS -UNIQUE USERS
  4. 4. MOBILE TRAFFIC TRENDSApp and WebDISTRIBUTION OF IMPRESSIONSApplications & BrowsingNEOPOWERADNeoPowerAd is the premium mobile adnetwork by Neomobile Group, that generates more than 600 million monthly impressions worldwideallowing the planning of campaigns on all major mobile platforms: Mobile sites and Applications.Discover NeoPowerAd – the best solution for your mobile display advertising campaigns
  5. 5. SOCIAL MEDIA WEBSITESwww.neomobile.comwww.neomobile-blog.comwww.onebip.comNeomobile S.p.A.viale Pasteur 78 - 00144 Roma - Italyinfo@neomobile.comADDRESS

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