Mobile advertising revenue is forecast to reach $11.4 billion in 2013 and $24.5 billion in 2016, representing 400% growth between 2011 and 2016. Local relevance is key to mobile ad engagement, with 22% of tablet users and 30% of smartphone users clicking on locally relevant ads. NeoPowerAd is a premium mobile ad network that generates over 600 million monthly impressions worldwide, allowing advertisers to plan campaigns across major mobile platforms and applications.

1. Mobile Advertising 101

2. "Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013 and $24.5 billion in 2016 . Growth 400 % between 2011 and 2016" .
Gartner report, Forecast: Mobile Advertising, Worldwide, 2009-2016.
Mobile Vs. Desktop Internet Users
Ad that's locally relevant to me - Ad that offers coupon/promotion - Ad that features a brand I know - Ad that doesn't take me outside app/website
22% of Tablet users click on ads
30% of smartphone users click on ads
Local Relevance Key To Mobile Ad Engagement

3. BUTTON
A 120×60 pixel advertisement (either graphic or rich media) that appears on a web page and is usually hyperlinked to an advertisers web site.
BANNER
Banner is the general term used to describe most forms of display advertising on the web. It is also more specifically used to describe the
468×60 pixel ad size, which was the original “banner ad” size used by advertisers and publishers across the internet.
RICH MEDIA
Interactive advertisement format that includes higher quality graphics, audio or video, often created with HTML, Javascript, Shockwave & Flash.
IMPRESSION
An impression (in the context of online advertising) is a measure of the number of times an ad is displayed, whether it is clicked on or not.
DISPLAY ADVERTISING
Is the general term used to describe advertising on a website that makes use of graphical or rich media elements.
BROWSER VS. APP USAGE
APPLICATIONS - BROWSING - IMPRESSIONS - VISITS -UNIQUE USERS

4. MOBILE TRAFFIC TRENDS
App and Web
DISTRIBUTION OF IMPRESSIONS
Applications & Browsing
NEOPOWERAD
NeoPowerAd is the premium mobile adnetwork by Neomobile Group, that generates more than 600 million monthly impressions worldwide
allowing the planning of campaigns on all major mobile platforms: Mobile sites and Applications.
Discover NeoPowerAd – the best solution for your mobile display advertising campaigns

5. SOCIAL MEDIA WEBSITES
www.neomobile.com
www.neomobile-blog.com
www.onebip.com
Neomobile S.p.A.
viale Pasteur 78 - 00144 Roma - Italy
info@neomobile.com
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