See how to new world of Mobile Advertising is shaping yesterdays big brands into creating new content optimized to fit in the palm of your hand.

1. The Mobile Advertising
Landscape
Slider Ad
Overlay unit on the bottom
of a page mirrors touch
screen habit, prompting
the users page to ‘slide’
over to a brand experience.
Adhesion Banner
Standard banner that
‘adheres’ to its start
position when device
is rotated.
Skyscraper
An ad unit typically
placed on the side of a
website to display cre-
ative information. Many
are Rich Media ads;
animation, flash HTML5.
How to Spot an Ad Unit?
Why are they placed in that location?
Surface Area
The average smartphone screen is 4.5in diagonally across. Basically,
just enough for the average hand to reach. Advertisers know it is
easier for people to tap at the bottom of a screen, rather than
stretch across to the top.
Many people associate important apps, tools, and resources to be at
the bottom of a screen. Look at your smartphone right now, I’ll bet
you that all your important apps are located at the bottom....
I rest my case.
How has mobile changed
television advertising?
Now, how do broadcasters grab that
same audience but on a different device?
But, how do advertisers moderate the
amount of views on a device ?
Okay, but ‘Ad Networks’ do what exactly?
?
of US mobile marketing
campaigns employ
video.
17% 67%
of the U.K. population
gets their news online.
82%
of consumers ages 35
to 44 view video over
the Internet
75%
of consumers are
viewing video over the
Internet
Geo-Fencing
A technology that allows an advertiser to select a geographic
point using latitude and longitude information and then create
a virtual ‘fence’ around that point of given radius.
This is similar to the way advertisers get a select group of
people on local channels. But in this instance, it is more prone
to location based settings on a device.
Frequency Capping
It is the limited number of times an advertisement
can be shown on that device. Now its not a law, but as
marketers and advertisers have found out, it is better
for a brand to rotate different Ads in numerous
sequences and times; making it an Ad Network.
Mediate
Ad Networks are a platform that allows publishers to
strategically sell remnant and unsold inventory by using
multiple ad spaces.
Digital Media Training offers a variety of topics which cover
mobile advertising, traditional-to-digital selling skills, and
much more!
Would you like to learn more about
Mobile Advertising?
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www.DMTraining.net
Phone: 212-502-3064
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Designed by Kevin Kiriluk