Handouts

1. 8/12/22
9
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
How are you feelingtoday?
Choose an emoticon or
think of a word thatbest
describes your feeling
today.
10
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
How will you describe the
role of media and
information literacy skills,
sources, and languages in
the consumption and
production of media
outputs?
FocusQuestion
11
PEAC
2022
Legal, Ethical, and SocietalIssues
in Media andInformation
12
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
● defineand explainintellectual property,copyright,fair use and other
relatedissues;
● practicethe understandingof intellectualpropertycode and
plagiarismin analyzingvariousformsof media;and
● explainactionsto promoteethical use of mediaandinformation.
In learningthe lesson, you are expected to:
13
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
WHERE YOU CAN APPLY THE LEARNING:
RUA:News
Article
Analysis
EAA2:
Thumbnail
Poster
PT:Final
Multimedia
Output
Expressing individual ethical consumption and production of media and information in
academic and non-academic purposes
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Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
TIME FRAME
3 hours – lectureanddiscussion
1 hour – assessmentactivity
15
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
COMMUNICATION
Canvas
(LMS)
emai
l
FB
Messenger/
office
mobile
consultation
hours
16
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
OVERVIEW OF THE LESSON
Chunk 1 IntellectualProperty(Copyright and Fair Use,and Plagiarism)
What arethe waysof protectingone’sintellectual property?
SocietalIssuesinMediaandInformation
andinformation?
Chunk 2 Howcan the established laws and policies addresssocietal issuesin media
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2. 8/12/22
Intellectual Property
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Intellectual Property Rights
What are the ways of protecting one’s
intellectual property?
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Intellectual Property
Give examples of your creative andoriginal
works.
How much passion and effort didyou exert to
create it?
What would you feel if someone claimsyour
work as their own?
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1
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Intellectual Property Rights
It consist of the copyrighted works, trade marks or service marks,
geographic indications, industrial designs, patents, lay-out designs
and protection of undisclosed information.
- Intellectual Property Code of the Philippines or RA 8293
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1
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Intellectual Property Rights
What are the ways of protecting one’s
intellectual property?
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Copyright
The legal protection extended to the owner of the right in an original
work. Original work is further defined as the intellectual creationliterary,
scientific and artistic domain. Some examples of these are research
paper, poems, songs, books, novels, film, photos, paintings, sculpture,
computer programs and mobile apps, etc.
- IntellectualProperty Office
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3. 8/12/22
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Copyright Infringement
Copyright infringement occurs when there is a violation of the economic rights
granted to the copyright owner, or to the owners of related rights. It may also
consist inaiding orabettingsuchinfringement.
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1
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CASE STUDY
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CASE STUDY
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COPYRIGHT
Under RA 8293 (IP Code in thePhilippines)
COPYRIGHT VALIDITY PERIOD
Literary Works During the lifetime of the author plus 50 years
after death
Art 25 years from the date of creation
Photographic Work 50 years from publication
Audio-Visual Work 50 years from publication
Sound Recording 50 years from year recording took place
Broadcast 20 years from date of broadcast
recording
Trademark Valid for 10 years and may be renewed for a
period of 10 years
Invention Patent Valid for 20 years from filing date application
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CASE STUDY
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4. 8/12/22
CASE STUDY
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PEAC
2022
COPYRIGHT
CREATIVE COMMONS
is a non-profit organization that provides
licensing structures people can use to license
their copyrighted work to anyone willing to
abide by the licensing terms.
• Creative Commons licensing uses four basic restrictions:
Source:
http://www.workmadeforhire.net/the-rest/whats-the-difference-between-copyright-and-creative-
commons/
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PEAC
2022
COPYRIGHT
FAIR USE
is a legal principle that allows the use of
copyrighted materials without the need to ask
permission from the owner, under certain
purposes. These are as follows:
1. criticism
2. comment
3. news reporting
4. teaching
PARODY
refer to a workwhichridiculesanother in a
funny, inoffensive, and non-derogatory
manner.
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Fair Use
In the section 184 of RA 8293, it stipulates the limitations of copyright. One form of this
is fair use.
As presented in section 185 of the same law, fair use of copyrighted work for criticism,
comments, new reporting, teaching including limited number of copies for classroom
use, scholarship research and similar purposes is not infringement of copyright.
This section further stipulates the factors to be considered in the determining if the use
of a work is under fair use. These factors are (1) the purpose and character of the use;
whether such use is of commercial nature or is for non-profit educational purposes, (2)
the nature of copyrighted work, (3) the amount and sustainability of the portion used in
relation to the copyrighted work as a whole, (4) the effect of the use upon the potential
market value of or value of the copyrighted work.
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Individual Activity
Analyzethe followingmaterialsand identifyhow fair use favoredthese
works.
CHUNK
1
40
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
Guide questions:
1. How does fair use favored
the use of this media work?
2. How does Variety ensure
that the use of the
copyrighted work is legally
allowed?
Material1 Resource:
Kuipers, R. (2015,November 15). FilmReview: Heneral Luna. Variety.
https://variety.com/2015/film/reviews/heneral-luna-review-1201649617/
41
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
Guide questions:
1. How does fair use favored the
use of this media work?
2. How does DepEd ensure that
the use of the copyrighted work
is legally allowed?
Material2 Resource :
Deped Reading ComprehensionWorksheetsFreedownload. https://www.deped-
click.com/2020/05/reading-comprehension-worksheets-for_90.html.
https://drive.google.com/file/d/1XdTmAY0lu9CuyRALBwVEDmo9zKWzGc8L/view
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Plagiarism
- It is submitting other’s work as one’s own work.
- This is also punishable under the RA 10175 Cybercrime
Prevention Act based on how it is described in Intellectual
Property Code.
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Individual Activity
Apply your understanding of the three technical terms on intellectual
property as you analyzed the reading material given. The following
are the guide questions:
1. How is the act of Mark Joseph Solis considered plagiarism?
2. What are the consequences of this plagiarism act?
3. What should Mark Joseph Solis do in order to correct his mistake?
4. How can media users like him avoid plagiarism in publishing
works?
Reference: UP probes photo “grabber” (2013, September24). Inquirer.net.
https://newsinfo.inquirer.net/493661/up-probes-photo-grabber
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5. 8/12/22
Intellectual Property Rights
What are the ways of protecting one’s
intellectual property?
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Social Issues in Media and Information
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2
There are definitely MILESTONES
that the internet has helped the
humanity reach.
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2
BUT WE HAVE TO
RECOGNIZE THAT THERE ARE
DANGERS
AS WELL.
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2
Societal Issues in Media and
Information
● Netiquette
● Digital Divide
● Internet and Computer Addiction
● Cyberbullying
● Virtual Self
https ://w w w .s l i des har e. net/m ark j honox il lo/l eg al - ethi c al- and - so cie ta l- iss u e s -in -m e d ia -and -in fo rm a tio n
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Societal Issues in Media andInformation
a. Netiquette
is the correct way of
conducting yourself
when
communicating
online. Below is the
list of the Ten Core
Rules of Netiquette.
http://staff. w as hi ng ton. edu/ j anz en/ w irefra m e/ N eti q uette % 20 S ite/ 10 -C o re - R u les .htm l
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Have you experienced being in disagreement with
someone online? How did you handle the
communication? How do you think you can better
communicate with civility online?
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6. 8/12/22
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Societal Issues in Media and Information
b. Digital Divide
an economic inequality between
groups in terms of access to, use
of, or knowledge of ICT. The
divide within countries can refer to
inequalities between individuals,
households, businesses, and
geographic areas at different
socioeconomic (and other
demographic) levels.
https://www.shutterstock.com/search/digital+divide
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What is the impact of Digital Divide to
individuals, communities, and/ orsociety?
Howdoyouthinkwecanbridgethe
digitaldivide?
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Societal Issues in Media and Information
c.Internet andComputerAddiction
the excessive use of computers to the extent that it interferes with daily life. This
excessive use may for example interfere with work or sleep, result in problems with
social interaction, or affect mood, relationships and thoughtprocesses.
https://m.facebook.com/chinnylhyn22/photos/a.104779028475421/104820005137990/?type=3
https://sway.com/s/gtV3FZ1mcR5yQCEE/embed
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Societal Issues in Media and Information
MediaBalance
using media in a way that feels healthy and in balance with other life activities (family,
friends, school, hobbies, etc.)
There are two ways by which we use
media:
• Active use - contributing online
via posts, comments, or other
forms of communication and
expression
• Passive use - Scrolling through
online content without reacting to
the content
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What are your digital habits that are
beneficial and what are detrimental toyour
health and wellbeing?
What concrete action steps will you doto
change this habit?
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2
Societal Issues in Media and Information
d. Cyberbullying
the use of electroniccommunicationto bully a person, typicallyby
sending messages of an intimidatingor threateningnature.
https://www.lawyer-monthly.com/2017/02/your-thoughts-should-legislation-change-in-order-to-
make-cyberbullying-illegal/
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Societal Issues in Media and Information
Hate Speech - An attack using any form of communication targeting a person
or people because of a group they belong to -- race, gender, religion, ability,
sexual orientation, etc.
Freedom of Speech - The right to state one's opinions and ideas without
being stopped or punished.
Where do we draw the line?
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2
Societal Issues in Media and Information
e. Virtual Self
the persona you create
about yourselfvirtually.
https://libbi02.wordpress.com/2012/03/12/constructing-a-virtual-self/
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7. 8/12/22
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Societal Issues in Media and Information
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Individual Activity
The emergence of technology has brought significant changes in
the way people consume information. However, these changes
resulted in some ethical and societal issues.
In order to get yourself familiarized with these societal issues, read
and analyze the articles in media and information.
Article 1: Cyberbullying
Article 2: Digital Divide
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Individual Activity
Discuss/Reflect on the issues of the two articles. Refer to the
questions provided.
1. What is the article all about?
2. Is the article factual, or does it have a particular point of view?
3. List/Give at least two facts presented in the article.
4. What is the opinion or point of view expressed by the writer?
5. Why do you think the article is published? Explain and justify
your answer.
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2
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How can the established laws and policies address
societal issues in media andinformation?
CHUNK
2
66
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
PEAC
2022
Legal,
Ethical
and
Social
Issues
in
Media
and
Information
Synthesis
There could be various issues in the use of media that violates one’s rights. Thus, different laws are
being implemented to lessen the abuse and violence in the use of media and information. Some of
these laws are RA 8293 or the Intellectual Property Code of the Philippines and RA 10175 or the
Cybercrime Prevention of 2012. Understanding these laws in media and information may help us
acquire and use information more critically and ethically. Also, knowing the societal issues in media
and information can combat the dangers of the internet and form solutions to these issues.
Therefore, the knowledge and understanding on legal, ethical, and societal issues in media and
information can help you express your learning by doing the news article analysis activity.
67 68
Media and
Information
Literacy
RUA
Now, it is your turn to analyze a news article
about the Internet and Computer Addiction.
● Read, understand, and complete the
worksheet.
● Use the worksheet provided below as
your guide in terms of the expected
content of your news article analysis.
● You may express your answer in
different forms such as graphic
organizers/diagrams (for visual learners),
audio-recording (for verballearners),songs
(for auditory or musical learners),
typing/TikTok video (for kinesthetic/physical
learners), or essay/poem (for good in
reading and writing),orthe worksheet itself.
Resource:
Jagoo, K. ( 2022, January 14). Pandemiccaused
increase in the internet addiction, study finds.
verywellmind.https://www.verywellmind.com/pandemic-
caused-increase-in-internet-addiction-study-finds-
5213760
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Media and
Information
Literacy
News Article AnalysisWorksheet
Adapted from
https://www.edu.gov.mb.ca/k12/cur/socstud/foundatio
n_gr9/blms/9-1-1f.pdf
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PEAC
2022
Forda Safer, Kinder, More Responsible Digital na Ferson
https://blog.brainpop.com/digital-citizenship/
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