Intro media online

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Intro media online

  1. 1. A2 MEDIA STUDIES<br />Unit G325 Section B<br />Contemporary Media Issues<br />MEDIA IN THE ONLINE AGE<br />
  2. 2. MEDIA IN THE ONLINE AGE<br />A choice of TWO questions from the above topic. <br />You answer ONE of the them.<br />One hour to write answer.<br />Use CASE STUDIES to demonstrate understanding of the contemporary issue.<br />This understanding must combine at least TWO media and a RANGE of texts, industries, audiences and debates.<br />
  3. 3. The Four Question Prompts<br />How have online media developed?<br />What has been the impact of the internet on media production?<br />How is consumer behaviour and audience response transformed by online media, in relation to the past?<br />To what extent has convergence transformed the media?<br />
  4. 4. Past Exam Questions<br />1.  "For media audiences, the internet has changed everything."  Discuss<br />2.  Explain the extent to which online media exist alongside older methods of distribution in 2010.<br />3.  How important to change in the media is the idea of convergence? Refer to at least two media in your answer.<br /> 4.  "The impact of the internet on the media is revolutionary." Discuss.<br />5.  Discuss the extent to which the distribution and consumption of media have been transformed by the internet.<br />
  5. 5. Development of Online Media <br />Berners-Lee<br />Gauntlett – Web 1.0 & Web 2.0<br />Virtual Revolution<br />Analogue to Digital<br />Internet has become the “carriage for all media”.<br />Old players vsNew players – Apple & Google<br />Revolution vs counter-revolution<br />
  6. 6. What has been the impact of the internet on media production?<br /><ul><li>Media controlled audiences
  7. 7. Shirkey – all forms of media are migrating online
  8. 8. New Business Models because of file-sharing and different consumer behaviour – interaction & connectivity
  9. 9. Prosumers, UGC & Mecasting – access for all
  10. 10. Traditional media vs New media
  11. 11. Challenges views on ownership, value and expertise
  12. 12. Shows worst aspects of human behaviour – monopolies, censorship & victimisation
  13. 13. Future – will it keep impacting - Kelly</li></li></ul><li>How is consumer behaviour and audience response transformed by online media, in relation to the past?<br /><ul><li>Passive to active audiences – more connectivity through social networks
  14. 14. Wesch – web 2.0 has changed the way we relate to each other
  15. 15. More control and choice – prosumers, UGC and mecasting
  16. 16. Censorship – China & legal challenges to Twitter
  17. 17. Shirkey – global, social, ubiquitous and cheap
  18. 18. Freedom vs money – are audiences free or are we living in a Google World?
  19. 19. Future – As web grows, it transforms – Web 3.0?</li></li></ul><li>To what extent has convergence transformed the media?<br /><ul><li>Technology has always transformed – Gauntlett “Big stuff” but intro of recording technology caused stir in music and film – indie labels and taping
  20. 20. Digital technologies/web 2.0 accelerated this.
  21. 21. Shirkey – 5th great advance in technology
  22. 22. Institutions – new opportunities: hardware & content
  23. 23. Institutions – new threats: file-sharing & prosumer
  24. 24. Audiences – more control, creativity and choice.
  25. 25. Audiences – too much freedom, bad behaviour vs one search engine, one shop, one marketplace, one social network, etc.
  26. 26. Future – iPad/Apps & new market.</li></li></ul><li>Old Content + New Media = “Kerching”<br />Music & Videogames: The Beatles:RockBand<br />‘The Live Experience’ - technological convergence<br />Cross-Generational Audience<br />
  27. 27. Web 2.0, UGC and the Rise of Citizen Journalist<br />
  28. 28. ISSUES & DEBATES<br />Piracy: File-sharing<br />Censorship: China<br />Control: The Ethos of the Internet<br />Ownership: Apple & Google<br />New Business Models<br />

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