1. Media and information Literacy (mil)
7. Legal, Ethical, and Societal Issues
in Media and Information (part 1)
Intellectual property
Fair use and creative commons
2. Legal, Ethical, and Societal Issues in media and
Information
I- TOPIC OUTLINE
A. Events: Digital Piracy in the Philippines
B. Intellectual Property in International and Local Context
1. Definition of IP
2. Types of IP
3. IP Rights (WIPO and R.A. 8293)
B. Fair Use (Fair Dealings) and Creative Commons
3. Legal, Ethical, and Societal Issues in media and
Information
LEARNING COMPETENCIES:
explain intellectual property and its different types
(SSHS);
explain copyright, fair use, etc.vis-a-vis human
rights (MIL11/12LESI-IIIg20);
discuss current issues related to copyright vis-à-
vis gov’t./provide sectors actions (MIL11/12LESI-
IIIg21);
4. Legal, Ethical, and Societal Issues in media and
Information
LEARNING COMPETENCIES:
put into practice their understanding of the
intellectual property, copy right, and fair use
guidelines (MIL11/12LESI-IIIg17); and
explain actions to promote ethical use of media
and information (MIL11/12LESI-IIIg22);
6. Events 1
24 Oras: Nasa P70-M halaga ng saku-sakong pirated
DVD, nasabat sa raid
(May 08, 2017). GMA News and Public Affairs. YouTube.
7. Events 2
BT: Suspek sa Pamimirata ng mga Pelikula at TV
Series, Arestado
(Oct. 3, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 4, 2016, from
8. Why is digital piracy a crime?
(Source: www.quickmeme.com and www.imgflip.com)
9. What is intellectual property?
refers to creations of the mind,
such as inventions; literary and artistic works;
designs; and symbols, names and images
used in commerce
(Source: http://www.wipo.int/about-ip/en/)
11. WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
12. WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
TYPES OF IP
COPYRIGHT PATENT TRADEMARKS
INDUSTRIAL DESIGN
GEOGRAPHICAL ORIGIN
13. types of intellectual property
TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the rights
that creators have over their literary and
artistic works
• books, music, paintings, sculpture and
films, to computer programs, databases,
advertisements, maps and technical
drawings
16. Video presentation
The Creative Industry: Artists' Intellectual Property
Rights. (2012). cictcreativecontent's channel. YouTube.
Retrieved September 19, 2016, from
17. Republic act 8293
INTELLECTUAL PROPERTY CODE OF THE PHILS
PHILIPPINES
COPYRIGHT VALIDITY PERIOD
LITERARY WORKS During the lifetime of the author plus
50 years after death
ART 25 years from the date of creation
PHOTOGRAPHIC
WORK
50 years from publication
AUDIO- VISUAL 50 years from publication
18. Republic act 8293
INTELLECTUAL PROPERTY CODE OF THE PHILS
PHILIPPINES
COPYRIGHT VALIDITY PERIOD
SOUND
RECORDING
50 years from year recording took
place
BROADCAST
RECORDING
20 years from date of broadcast
TRADEMARK Valid for 10 years and may be
renewed for a periods of 10 years
INVENTION PATENT Valid for 20 years from filing date
application
20. types of intellectual property (IP)
IP DEFINITION
2. Patent • an exclusive right granted for an
invention
• provides the patent owner with the right to
decide how - or whether - the invention
can be used by others
25. The Shoes That Made Michael Jackson’s Anti-Gravity
Lean Possible
26. types of intellectual property (IP)
IP DEFINITION
3.
Trademarks
• a sign capable of distinguishing the goods
or services of one enterprise from those of
other enterprises.
30. types of intellectual property (IP)
IP DEFINITION
4. Industrial
Design
• constitutes the ornamental or aesthetic
aspect of an article
• may consist of three-dimensional features,
such as the shape or surface of an article,
or of two-dimensional features, such as
patterns, lines or color
36. types of intellectual property (IP)
IP DEFINITION
5.
Geographical
Indications
and
Appellations
of Origin
• signs used on goods that have a specific
geographical origin and possess qualities,
a reputation or characteristics that are
essentially attributable to that place of
origin
• most commonly includes the name of the
place of origin of the goods.
39. Video presentation: Fair Use
Copyright and Fair Use Animation
.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
40. Fair use
Fair use means you can use copyrighted
material without a license only for certain
purposes. These include:
Commentary
Criticism
Reporting
Research
Teaching
41. Fair use
Guidelines for Fair Use
A majority of the content you create
must be your own.
Give credit to the copyright holder.
Don't make money off of the
copyrighted work.
42. Creative commons
is an American non-profit organization
devoted to expanding the range of
creative works available for others to
build upon legally and to share. The
organization has released several
copyright-licenses known as Creative
Commons licenses free of charge to the
public.
Website
43. Creative commons
Attribution: You must credit the creator.
Non-Commercial: You can't make a profit.
No Derivative Works: You can't change
the content.
Share Alike: You can change the content,
but you have to let other people use your
new work with the same license as the
original.
47. Class Activity part 1
Watch the talk show “Legal HD”
Legal HD Episode 64 - Intellectual Property Code.
(2014). 9 News & Current Affairs. YouTube.
Retrieved September 19, 2016, from
48. Class activity part 1
1. How can the intellectual property protect the rights of
inventors, scientists, and artists?
2. What acts are considered as a violation of the
Intellectual Property Code?
3. What agencies are in-charge of implementing the
Intellectual Property Code?
4. What have you learned about knowledge in intellectual
property, copyright and fairuse guidelines
5. How can you use and apply this information?
49. Class activity part 2:
Read “The Intellectual Property Law of the
Philippines”,
50. Class activity part 2:
Answer and discuss the following guide questions:
1. What are examples of copyright protected works
under the Philippine law?
2. What is the difference between original works
and derivative works?
3. What are examples of works not protected by
copyright?
51. Class activity part 2:
Answer and discuss the following guide questions:
4. Why is it important to protect intellectual
property?
5. As a student, how can you promote ethical use
of media and information?
52. Video presentation
Digital Literacy Rap
.(2015). Andy Horne. YouTube. Retrieved
October 9, 2016, from
https://www.youtube.com/watch?v=xHPcPCq72f
4
53. What is Digital citizenship?
Digital Citizenship is the norm of appropriate,
responsible technology use
(http://www.digitalcitizenship)
a holistic and positive approach to helping
children learn how to be safe and secure, as well
as smart and effective participants in a digital
world
(http://mcc.gse.harvard.edu/files/gse-
mcc/files/social_media_resource_list_0_0.pdf)
ip.net/)
54. Key principles with elements of digital
citizenship
Respect Yourself/ Respect Others
Digital Access
Digital Law
Educate Yourself/ Connect with Others
Digital Communication
Digital Commerce
Protect Yourself/
Protect Others
Digital Safety (Security)
Digital Health and Welfare
Digital Etiquette
Digital Rights and Responsibility
55. What is Netiquette?
Netiquette
respecting other users’ views and
displaying common courtesy when posting
your views to online discussion groups
(http://www.bbc.co.uk/webwise/guides/about-netiquette)
56. The core rules of netiquette
The Core Rules of Netiquette. Shea, V. (1994). Core rules of
netiquette. Netiquette (Online ed., pp. 32-45). San Francisco:
Albion Books.
http://www.albion.com/netiquette/introduction.html
http://learning.colostate.edu/guides/guide.cfm?guideid=4
70. Video presentation
#ThinkTwice - Your Digital Footprint
Matters
.(2016). Moore Public Schools. YouTube.
Retrieved October 9, 2016, from
https://www.youtube.com/watch?v=9eSxZPu4oq
Q
71. Video presentation
Accountability & Responsibility in a Digital World
by Paul Davis
.(2015).TEDxTalks. YouTube.
Retrieved October 9, 2016, from
https://www.youtube.com/watch?v=zaEn0BQS0vY
72. 1. What is your digital footprint?
2. What do you want your digital footprint to
say about you?
3. Is a positive digital reputation important?
Why?
Formative assessment:
recitation
73. Digital issues in the Philippines
(Source:
http://wearesocial.co
m/sg/special-
reports/digital-2016)
74. Current issues
Mga Negatibong Epekto ng Internet at Social
Media, Tinalakay sa Pinoy Indie Film na
'UNFRIEND,'
.(2014) GMA News and Public Affairs.YouTube. Retrieved
October 9, 2016, from
https://www.youtube.com/watch?v=oqH_NMMW2BQ
75. Current issues
#heartoverhate Campaign ng GMA Network
Kontra Cyberbullying, Pinarangalan
.(2016) GMA News and Public Affairs.YouTube. Retrieved
October 9, 2016, from
https://www.youtube.com/watch?v=sGGo9KfiguE
76. GMA Network campaign against
cyberbullying
Heart Over Hate
.(2016) GMA Network. YouTube. Retrieved October 9,
2016, from
https://www.youtube.com/watch?v=4Y-Zhai6s4g
https://www.youtube.com/watch?v=9lSX0tjgiSE
77. 1. What digital issues were presented in the
given news?
2. Why do internet addiction and
cyberbullying an alarming digital issues at
present?
3. How can you help in preventing internet
addiction and cyberbullying in our
school?
Formative assessment:
recitation
78. references
• Media and Information Literacy Curriculum Guide
by DepEd
• Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
• http://mcc.gse.harvard.edu/files/gse-
mcc/files/social_media_resource_list_0_0.pdf
• http://www.digitalcitizenship.net/
83. references
Media and Information Literacy Curriculum Guide by
DepEd
Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
http://www.wipo.int/about-ip/en/
http://www.slideshare.net/DaeBogan/music-
publishing-copyright-administration-in-the-internet-
age
