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seek limited’s group report &meeting
ii
Table of Contents
Title of Formal Document in Initial Capital Letters i
Summary ii
Mission Statement 6
OUR VISION 6
About Cool Bikes 6
CORE VALUE AND GOALS 7
OUR VALUES 7
BICYCLING: 7
YOUTH 8
GROUP 8
TRAINING 8
ACCESS 8
ENVIRONMENT 8
SOCIAL JUSTICE 8
OFFICE BEARERS 8
Our Products: 10
Marketing Strategies: 11
ETHICS 12
SOCIAL ENVIRONMENT 12
CORPORATE SOCIAL RESPONSIBILITY AND
ACCOUNTIBILITY 12
1st Rollover – 05 August 2018, 23:59pm (Sun) 13
2nd Rollover – 04 Dec 2016, 23:59pm (Sun) 14
3rd Rollover – 04 Dec 2016, 23:59pm (Sun) 16
4th Rollover – 04 Dec 2016, 23:59pm (Sun) 18
5th Rollover – 04 Dec 2016, 23:59pm (Sun) 20
6th Rollover – 04 Dec 2016, 23:59pm (Sun) 22
7th Rollover – 04 Dec 2016, 23:59pm (Sun) 24
8th Rollover – 04 Dec 2016, 23:59pm (Sun) 26
The summery of the game play: 28
Conclusion: 32
Mission Statement
Our mission is very simple; help the world use bicycle as a
simple solution to complex problems. Also to build long term
relationships with our customers and clients to provide
outstanding customer services by pursuing an advanced
technology.
Our belief is that cycle is the most efficient form of human
transportation. We also want to provide our nation a strong
healthy life and fitness. It brings us together yet allows us to
escape. And it takes us places we would never see any other
way.
The Cycling is most cheap transportation and low-impact
exercise that can be enjoyed by people of all ages. Regular
cycling has many physical and mental health benefits. It is one
of the best ways to reach your destination where no one can
reach with other transport. It reduces your risk of health
problems such as stroke, heart attack, some cancers, depression,
diabetes, obesity and arthritis.
OUR VISION
Our commitment to design, technology, safety and engineering,
matched with a passion for everything that guides us each and
every day. Our aim is To Provide Quality Products that exceeds
the expectation of customers. We are investing money in
research and developments to reach the variety of technology,
lifestyle and software that can be used to build a modern cycles
for our nation. Our focus is to develop multiple product areas
including youth, road and mountain cycles. Our goal to
maximize our shareholder wealth by paying dividends and to
increase the share value. As a CFO, my concerned with
financial matters for the practical implementation of finance.
Our intimate objective, How to borrow money, from where to
borrow money, how to pay debts. That’s all factor leads the
company success and make the shareholders happy.
About Cool Bikes
Cool Bikes name was established as a small bike company in
1916. In its 100 years of lifespan Cool Bikes now serves the
world. Company is there to meet the customer’s satisfaction by
providing quality bikes and affordable prices.
Cool Bikes is an Australian based Bicycle Company; our bikes
are aimed to make riding fun, practical and convenient. Whether
if it’s the commute to work, or meeting up with friends at a café
and running tasks .we hope to incorporate our bikes with your
lifestyle.
Cool Bikes aims to put the fun back into travelling without
having to worry about parking, congestion, fuel or waiting for
the bus to arrive whilst paving the path to a healthier lifestyle
and a greener environment.
The Head Office and manufacturing plant are conveniently
located on the
Kent Street Sydney, Australia.
· Cool Bikes
Logo of the company
Business Name: - Cool Bikes Australia
Business Address: - Market Street, Sydney, NSW-2000
Australia
Email : - [email protected]
Telephone No.: - 0900 123 123
CORE VALUE AND GOALS
At Cool Bikes, we value and believe in treating our customers
with respect and faith. We grow through creativity, invention
and innovation. We integrate honesty, integrity and business
ethics into all aspects of our business functioning. We are here
for the long run.
Regional expansion in the field of the bike business and
develops strong base. Increase the assets and investments of
company and support the development of services. To build
reputation in the field of business.
OUR VALUES
BICYCLING:
We accept that bicycling is an open type of transportation that
advances general wellbeing, forms certainty, empowers
ecological stewardship and reinforces group.
YOUTH
We are focused on youth strengthening. We give youth chances
to develop as pioneers, offer back to the group, cooperate and
see themselves as proprietors and makers of our aggregate
future.
GROUP
We work to construct solid, steady, comprehensive group. We
invite and admiration differences of experience, personality and
sentiment and accept that cooperation is a capable apparatus for
social change.
TRAINING
We accept that we are all educators and learners, and we
endeavor to be a spot where we can work, learn, and become
together. Through our work we encourage inventiveness, basic
considering, interest and collaboration.
ACCESS
We are focused on making cycling open, reasonable and inviting
to individuals of all foundations, capacities and earnings.
ENVIRONMENT
We accept that regarding and associating with our general
surroundings prompts more reasonable groups. To that end, we
practice and energize waste lessening and reuse, delay the life
of bikes, advance cycling and educate natural stewardship.
SOCIAL JUSTICE
Imbalances of riches and opportunity in our group benefit some
and minimize others. We see bikes as vehicles of strengthening,
and our role as adding to making an all the more just and
impartial.
OFFICE BEARERS
Products:
ROAD:
Efficient Road Runner makes the most of every pedal stroke:
with incredible power transfer and 30% more lateral stiffness
than the competition. No waste, all win.
Smooth Iso Speed decouple Long days and rough roads are no
match for IsoSpeed technology. Our innovative decouple
doubles vertical compliance so your ide stronger, longer.
Stable Balanced, race-stable geometry and integrated chain
keeper give Runner extraordinary handling and flawless gear
shifting on any road, under any load.
Caliper or disc brakes All the stopping power you need, just
the way you want it: smooth all-weather discs, or lightweight
callipers.
MOUNTAIN:
Fast features Shed grams and gain speed with advanced
features like balanced post mount brakes, Closed Convert
dropouts, and internal routing.
Lightweight carbon and alloy frames The entire line-up
features tech from the top-of-the-line models. You get a fast,
light, great-handling ride, whatever your budget.
Racier geometry The carbon and alloy mountain fly fully
commit to going fast with a geometry that gets you lower and
shortens the chain stays.
Smart Wheel Size One wheel size does not fit all. We put the
right size wheel on every frame: 27.5” on 15.5” frames, 29er on
17.5” and up. Everyone wins.
YOUTH:
Dialled Fit components Handlebars, saddle, grips, pedals...
every point where your kid touches the bike has been dialled for
optimal size and adjustability.
Dialled Fit frame Frame and fork have been Dialled to fit kids
right from the start, and to keep pace as they grow.
Quality, built in The same Trek quality you know and love
applies to all our kids’ bikes.
Safe riding Proper fit and quality build mean easier starting,
easier stopping and safer riding.
Marketing Strategies:
TV:
Internet:
Website
Twitter
Facebook
Instagram
Magazine:
ETHICS
Employee Volunteerism
• Our employees volunteer in different national and local
groups.
• Cash and Product Donations.
• Contributing to various charitable organizations around the
world.
SOCIAL ENVIRONMENT
• Respect: Regardless of your background and culture, you
are always welcome to come in our stores. Community
engagement at grass root level.
• Care: we endeavour to provide sustainable bikes, which
ultimately help providing for future generations. One of our
bikes only uses recycled material and it stands out.
• Conservation: Our team has partnered with Australian
Wildlife Conservancy to protect the endangered habitats and
preserve them for future generation.
• Recycle: Once a year, we conduct annual cleaning day
event where our team and our customers volunteer to clean
parks, beaches and train stations.
• Environment: One plant with each bike policy
CORPORATE SOCIAL RESPONSIBILITY AND
ACCOUNTIBILITY
Employee safety is a value at Cool Bikes. We are committed to
provide safe and healthy work environment and preventing
accidents and minimizing risks and hazards. Employees are
accountable for observing occupational health and safety rules
and practices to apply on daily activities. Employees are
expected to take precautions to protect themselves and co-
workers, including reporting accidents, injuries, near misses and
unsafe practices.
1st Rollover – 05 August 2018, 23:59pm (Sun)
Meeting Title: Year 1 –2019 marketing and production strategy
Meeting called by
SUMMIT B DEVKOTA
Meeting Date:
2/08/2018
Meeting time 09:00
Meeting Location
Sydney CBD, at KOI
Attendees
Members name
Agenda Topics: Price of product & Budgeting advertisement
and PR
Discussions
Price of product & Budgeting advertisement and PR play vital
role in the business. So, it is important to spent money on
segments where our company can make a profit. Price
segmentation enables us to offer the same basic product but add
features that clients are willing to pay for.
Conclusions
In the very first year of the production, the price had reached
average which had matched with our segmentation, where
recommended price was in the mid-range. It would be a rational
price that
keep overall gross margin, and if the market didn’t respond, the
price would be considered to adjust to the need.
By analyzing the most effective marketing strategy in the
market research in the menu and dictating segmentation of
products, our decision in 2019:
Price: $716
Production: 25,500
Advertisings Expenditure $ 9,000,000
PR Expenditure $1,250,000
Action items
Person Responsible
Dead line
Set a price of product & marketing cost
SUMMIT B DEVKOTA
2/08/2018
Year 1 2019 Key reports
Shareholder Value (SHV)
In 2019 our shareholder value was $13.65. We were leading the
competition at that time with highest SHV 13.65 and FIRM 4
had the lowest SHV of 12.02 that set our position on the 1ST
place. Whereas the cumulative change in SHV was 22% for our
company and the FIRM 4,FIRM 5 FIRM 6 has lowest change of
7.09% and the highest was again our company.
Sales and Profit
Our Company is in the business of manufacturing sports product
with per price of $716. Retail sales for financial year 2019 were
$20,191,200 and that gave us profit after tax of $1829,738. The
total number of shares was 1,000,000 and earnings per share
were $0.830.
Total product Advertisement and PR
We paid $39000, 000 for the advertisement expense in the year
2019 and total product PR $1250000. Product awareness was
38%.
2nd Rollover – 12 august 2018, 23:59pm (Sun)
Meeting Title: Year 2 –2020 Develop strategy and Brand
Meeting called by
Summit b devkota
Meeting Date:
09/08/2019
Meeting time 15:00
Meeting Location
Sydney CBD
Attendees
Members name
Agenda Topics: To Apply marketing and Branding method
Discussions
Along with previous year decision, we planned to modify profit
margin and Branding expenditure.
Conclusions
Brand awareness effects on consumer decision making to repeat
purchase from single company because of trust and quality. We
decided to pay more in Brand advertising as part of advertising
campaign.
we wonder whether we’d be better building an alternative
distribution method. Our main concern for this year to maximize
our profit by decreasing the margin. We gave retail margin to
Product shop max 25%,
Sports stores max 25% and
Discount store 25%.
Price: $790
Production: 30,000
Advertisings Expenditure $ 3,900,000
PR Expenditure $1,250,000
Branding Expenditure: 1,250,000
Action items
Person Responsible
Deadline
Branding the product
Summit B Devkota
12/08/2019
Year 2 2020 Key reports
Shareholder Value (SHV)
Our shareholder value increased as compare to the SHV of
previous year 2019, it became $19.83. we were leading the
market with highest SHV. first pedal moved second this year by
increasing their SHV to $11.84 and beat the Competitor The
lucky three which had the lowest SHV of $10.87.
Cumulative Change in SHV
We managed to increase the cumulative change of SHV to
45.3%. Competitor The lucky three had the lowest cumulative
change of (9.9). Whereas, we got the highest cumulative
changes.
Sales and Profits
Retail sales of 2020 is $23,175,440 and profit after tax is
$2,964,769 which was good compare to the last year.
Unit Sale Price
In 2020 we had just changed the unit sale price which was $790
and still we were providing one the most reliable product and it
is our competitive advantage that we were competing on price.
Demand Forecast Accuracy
We production was 30000 units that year because we had some
opening stock. It showed our demand forecast accuracy of 98%
which was a very good sign that we were almost accurate in our
estimation. We were very proud to mention that we had one of
the highest accuracy ratios in our multiplayer world.
Total Product ADVERTISMENT
Our Advertisements cost in year 2020 was huge where we had
spent $3,900,000 on total product advertisement which was
successful in the market to get wide range of awareness that led
to a good amount of sales that year.
Total Product Public Relation
As the Result of our experience and calculations we had decided
to invest in public relations and discovered that magazines were
the good source to promote our product, and we spent
$1,250,000 in magazines.
3rd Rollover – 19th august 2018, 23:59pm (Sun)
Meeting Title: Year 3 –2021 developing a new product
Meeting called by
summit
Meeting Date:
15/4/2020
Meeting time 18:00
Meeting Location
KOI Market street
Attendees
Members name
Agenda Topics: Controlling Capacity, efficiency, Quality &
Debt
Discussions
We had decided to budget for Brand Advertising as our major
campaign. On the other hand, our profit position is average,
therefore, budget for branding need to be concerned. Next
period, we need to launch a new product. We have enough
capacity to produce mountain product. For that reason, we are
not increasing our capacity rather we decided to invest money
on efficiency and quality. As we reserved money for the future,
we decided to pay off the debt which will decrease the interest
expenses.
Conclusions
Price: $790
Production: 32,000
Advertisings Expenditure: $ 1,250,000
PR Expenditure: $3,900,000
Branding expenditure: 1,250,000
Capacity expenditure: 20,000
Efficiency expenditure: 1,800,000
Quality expenditure: 1,700,000
Action items
Person Responsible
Dead line
Budgeting of capacity of manufacturing
Summit B Devkota
18/04/2021
Year 3 2021 Key reports
Shareholder Value (SHV)
Our shareholder value increased to $23.32 in the year 2021. We
were leading the market with the highest SHV and first pedal
moved up that year by increasing their SHV to $14.60 and beat
the firm5 which had the SHV of $9.23
Cumulative Change in SHV
We managed to increase the cumulative change and now secured
the change of 17.6%. the lucky three had the highest cumulative
change of 28.5%. Whereas, Firm 4had the lowest cumulative
changes of 7.7 %.
Sales and Profit
Retail sales of 2021 is $27,809,580 and profit after tax is
$2,529,056
Unit Sale Price
In 2021 we haven’t changed the retail price which was $790,
and which was effective on that particular year and it is our
competitive advantage that we are competing on price.
Demand Forecast Accuracy
Our production was estimated for 24,000 units that year, but we
produce almost same amount and we had few units from
previous stock. It showed our demand forecast accuracy of 91%
which was a very good sign that we were accurate in our
estimation. Firm 4 had the lowest accuracy margins where they
got 69% accuracy.
Total Product Advertisement
We had spent almost 3,900,000 in Television which we found
great advantage to increase awareness in the market.
Total Product Public Relation
From our experience and calculations, we had decided to invest
in public relations specially magazines were the good source of
PR for our business, and we spent $1,250,000 in magazines.
Brand advertising
We were going to launch a new product next year and that’s
why we had to spend on brand awareness in which was
amounted $1,250,000.
Quality and Efficiency Improvement
We had spent $3,500,000 just to further improve our quality and
efficiency to our customer best experience every time.
4th Rollover – 02 Sep 2018, 23:59pm (Sun)
Meeting Title: Year 4 –2022, launch a new product
Meeting called by
Summit b Devkota
Meeting Date:
18//2021
Meeting time 18:00
Meeting Location
Market street
Attendees
Members name
Agenda Topics: Capacity Planner and New Product
Discussions
From this year, we can launch our new product. The discussion
includes to introduce the most effective product that popular in
the market. We decided to improve our mountain product which
will attract more customers in the future. We also decided to
increase the capacity of the factory and spend more amount to
increase efficiency and quality.
Conclusions
Development expenditure: $1,000,000
Product Launch Expenditure: 4,500,000
Advertisings Expenditure: $ 3,900 ,000
PR Expenditure: $2,500,000
Branding expenditure: $1,250,000
Capacity expenditure: $3600000
Efficiency expenditure: $2,000,000
Quality expenditure: $2,500,000
Equity buyback: $14,590,328
Dividend:0
Action items
Person Responsible
Dead line
Improvement and launching new product
Summit B Devkota
11/04/2021
Year 4 2022 Key reports
Shareholder Value (SHV)
Our shareholder value increased compare to the SHV of
previous year 2021, it became $52.63. We were proudly leading
company in our world. Competitor Fast pedal was also leading
the market but they were in second position with SHV of
$26.44.
Cumulative Change in SHV
We managed to increase the cumulative change in SHV and
secured the change of 372% and we were leading in the market.
Firm6 had the lowest cumulative change of 7%.
Sales and Profits
Retail sales of 2022 was $52,886,800 and Profit after tax was
$7,194,093.
Unit Sale Price
In 2022, we increased the retail price to $840 as we had
developed the mountain product. We had also launched our new
product called “name of the product” and it was priced as $400.
Demand Forecast Accuracy
Our production was estimated for 38,000 units this year and we
sold 38,400 units. It was a great achievement that we sold most
of our product. For the new Product, we estimated 50,000 and
sold 36,770 units and we did not sell all of them which showed
our demand forecast accuracy of 83%.
Total Product Advertisement and Public Relation
We have spent $3,900,000 on Advertisement and $1,250,000 on
Public Relation.
Brand advertising
To get awareness in Branding we spent $1,250,000 that gave us
57% brand awareness in the market.
5th Rollover – 02 Sep 2018, 7pm (Sun)
Meeting Title: Year 5 –2023 to launch a new product
Meeting called by
Your name-SUMMIT B DEVKOTA
Meeting Date:
28/08/2022
Meeting time: 12:00pm
Meeting Location
Market Street
Attendees
Members name
Agenda Topics: Launch a new product
Discussions
In this meeting, our discussion is on new product Pricing. The
estimated preferences for product dimensions in each segment is
given below. In this year we are launching our third new
product and improving the previous two products.
Conclusions
Development expenditure: 3,000,000
Product Launch Expenditure: 1,000,000
Advertisings Expenditure: $ 6,250,000
PR Expenditure: $5,950,000
Branding expenditure: 1,250,000
Capacity expenditure: 8,000 Scu
Efficiency expenditure: 2,400,000
Quality expenditure: 7,600,000
Equity buyback: 4,760,000
Dividend:0
Action items
Person Responsible
Dead Line
Road Product
SUMMIT B DEVKOTA
25/05/2022
Year 5 2023 Key reports
Shareholder Value (SHV)
Our shareholder value increased in the year 2023 as compare to
the SHV of previous year it became $94.20. We were leading in
the market in our world. Firm 6 had the lowest SHV in our
world with $9.02.
Cumulative Change
We managed to increase the cumulative change in SHV and
secured the change of 79.0% and we were leading in the market
in our world.
Sale and Profits
Retail sales in 2023 were $76,879,840 and Profit after tax was
$10,148,632.
Unit Sale Price
In 2023 we managed the price for mountain product $870. We
had also launched our new product called “nsuma” and it is
priced as $2250. We have improved tsumi and then the price
was $400.
Demand Forecast Accuracy
We sold 34,632 units of mountain product, 55000 units of youth
product and 11,000 Roads product were sold in the year 2023
and our forecast was 84% and we sold most of them.
Total Product Advertisement
We have spent $6,250,000 on advertisement.
Total Product Public Relation
Because of our past experience and calculations, we had decided
to invest in public relations and we spent 5,950,000.
Brand Advertising
We had to launch a new product that was why we had to spend
on Brand awareness amount of $1,250,000 and Brand awareness
index was 60%.
6th Rollover – 08 sep 2018, 2:00pm (Sun)
Meeting Title: Year 6 –2024 to launch a new product
Meeting called by
Summit b devkota
Meeting Date:
29/05/2023
Meeting time 18:00
Meeting Location
King’s own institute
Attendees
Members name
Agenda Topics: Discussion about How to continue with all
Products
Discussion
We planned to improve all the product and increased the
production capaity. We have increased the expenditure in
efficiency and quality. Bought back all the share that we can
buy and paid maximum amount of dividend.
Conclusions
Development Expenditure: 4,000,000
Advertisings Expenditure: $ 1,250,000
PR Expenditure: $5,950,000
Branding expenditure: 1,250,000
Capacity expenditure:
Efficiency expenditure:
Quality expenditure:
Equity buyback: 1,898,089
Dividend: $15.90
Production: mountain 32000 tsumi 50000 nsuma 12000
Mountain – 32000 Unit
Kids – 50000 Unit
Road – 12000 Unit
Action items
Person Responsible
Dead line
All decisions
Your name
3/05/2023
Year 6 2024 Key reports
Shareholder Value (SHV)
Our shareholder value increased in the year 2024 as compare to
the SHV of previous year 2023, it became $71.58. We were the
leading company in our world. Competitor had the lowest SHV
in our world with $15.08.
Cumulative Change
We managed to increase the cumulative change in SHV and
secured the change of 543% and we are leading the market.
Competitor had 35% cumulative Change.
Sales and Profits
Retail sales in 2024 were $43,224,248 and profit after tax was
$6,816,332.
Unit Sale Price
In 2024 we increased the price for mountain product which is
$870. We had also improved our new product called
“PRODUCT” and it was priced as $2200. We had priced
PRODUCT with $398.
Demand Forecast Accuracy
We sold 25000 units of mountain product. 35000 units of
product and 3000 Roads product were sold in the year 2024 and
our forecast was 98% and we sold most of them.
Total Product Advertisement
We had spent $,00,000 on advertisement.
Total Product Public Relation
As the Result of our experience and calculations we had
changed many of our decision and we spent $,00,000.
Brand advertising
We had launched all of the products to our product range in the
current year and that’s why we had to spend $0000000 on
awareness and brand index was 47%.
Equity and dividend
Within 2024 we bought back all the equity we can buy and the
equity we had was 800,000. And we gave $0.00 dividend to our
shareholders.
7th Rollover – 04 Dec 2016, 23:59pm (Sun)
Meeting Title: Year 7 –2025 controlling cost
Meeting called by
Your name
Meeting Date:
29/05/2024
Meeting time 18:00
Meeting Location
King’s own institute
Attendees
Members name
Agenda Topics: Discussion about How to continue with all
Products
Discussion
· Implement Similar decision taken in the last period
· Increasing our production
· Declaring more dividend
Conclusions
Advertisings Expenditure: $ 0,000,000
PR Expenditure: $00,000,000
Branding expenditure:
Capacity expenditure:
Efficiency expenditure:
Quality expenditure:
Equity buyback:
Dividend: $0.00
Production:
Mountain – 30000 Unit
Kids – 32000 Unit
Road – 3500 Unit
Action items
Person Responsible
Dead line
All decisions
Your name
3/05/2024
Year 7 2025 Key reports
Shareholder Value (SHV)
Our shareholder value increased in the year 2025 as compare to
the SHV of previous year 2024, it became $105.08. We were the
third leading company in our world. Competitor had the lowest
SHV in our world with $15.43.
Cumulative Change
We managed to increase the cumulative change in SHV and
secured the change of 840% and we were leading the market.
Competitor had 39% cumulative Change.
Sale and Profits
Retail sales in 2025 were $44,510,320 and profit after tax was
$10,118,467.
Unit Sale Price
In 2025 we decreased the price for $735. We had not improved
our new product for sports called “ROAD PRODUCT” and it
was priced as $2060 and the price for YOUTH PRODUCT was
$345.
Demand Forecast Accuracy
We sold 25000 units of mountain product. 35000 units of youth
product and 3000 Roads product were sold in the year 2025 and
our forecast was 98% and we sold most of them.
Total Product Advertisement
We had spent $0,000,000 on advertisement.
Total Product Public Relation
Because of our experience and calculations, we had changed
many of our decision and we spent $0,000,000 in public
relation.
Brand advertising
We have launched all the products to our product range in the
current year and that’s why we have to spend $000000 on brand
awareness and brand index was 48%.
Equity and dividend
Within 2025 no more equity to buy and the equity we had
800,000 and we gave $0.00 dividend to our shareholders.
8th Rollover – 04 Dec 2016, 23:59pm (Sun)
Meeting Title: Year 8 –2026 controlling cost
Meeting called by
Your name
Meeting Date:
29/05/2025
Meeting time 18:00
Meeting Location
King’s own institute
Attendees
Members name
Agenda Topics: Discussion about How to continue with all
Products
Discussion
· Implement Similar decision taken in the last period
· Increasing our production
· Declaring more dividend
Conclusions
Advertisings Expenditure: $ 0,000,000
PR Expenditure: $00,000,000
Branding expenditure:
Capacity expenditure:
Efficiency expenditure:
Quality expenditure:
Equity buyback:
Dividend: $0.00
Production:
Mountain – 30000 Unit
Kids – 32000 Unit
Road – 3500 Unit
Action items
Person Responsible
Dead line
All decisions
Members name
3/05/2025
Year 8 2026 Key reports
Shareholder Value (SHV)
Our shareholder value increased in the year 2026 as compare to
the SHV of previous year 2025, it became $105.08. We are the
third leading company in our world. Competitor had the lowest
SHV in our world with $15.43.
Cumulative Change
We managed to increase the cumulative change in SHV and
secured the change of 840% and we were leading the market.
Competitor had 39% cumulative Change.
Sale and Profits
Retail sales in 2026 were $44,510,320 and profit after tax was
$10,118,467.
Unit Sale Price
In 2026 we decreased the price to $735. We had not improved
our new product for sports called “ROAD PRODUCT” and it
was priced as $2060 and the price for YOUTH PRODUCT was
$345.
Demand Forecast Accuracy
We sold 25000 units of mountain product. 35000 units of youth
product and 3000 Roads product were sold in the year 2026 and
our forecast was 98% and we sold most of them.
Total Product Advertisement
We have spent $0,000,000 on advertisement.
Total Product Public Relation
Because of our experience and calculations, we had changed
many of our decision and we spent $0,000,000 in public
relation.
Brand advertising
We had launched all products to our product range in the
current year and that’s why we had to spend $000000 on brand
awareness and brand index was 48%.
Equity and dividend:
Within 2026 no more equity to buy and the equity we had
800,000 and we gave $0.00 dividend to our shareholders.
The summery of the game play:
Financial statement at the end of the 8th rollover:
The Final Result:
Class Ranking: #8
World 2 Ranking: #1
Global Ranking: #311
Global Percentile: 98.3%
We finished the game at the 1st position in the World 2, at the
8th in the class ranking and achieved the highest profit of
$13,935,099.
However, surprisingly, the other groups did not reduce their
expense to maximise their PAT and SHV; therefore, the result is
almost the same as what we got in the offline mode. As the
result, we have more closing inventory than we expected
because we expect the others to decrease their expenses and our
sales to increase more.
Apart from the variance mentioned above, our prediction was
quite accurate as the industry benchmark report shows 98%.
One of the most important achievements is that our profit
growth has never decreased since year 2 while the PAT of the
other companies fluctuate at some points
Conclusion:
We will launch interactive website for consumer to share their
feelings and comments about our products and experiences. Our
website will consist of an area where consumers can read and
keep up on the latest information in the bicycle industry from
new to sporting places. We will launch social network for
bicycle enthusiasts where people can have forum to chat with
cycling fans.
3

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  • 1. seek limited’s group report &meeting ii Table of Contents Title of Formal Document in Initial Capital Letters i Summary ii Mission Statement 6 OUR VISION 6 About Cool Bikes 6 CORE VALUE AND GOALS 7 OUR VALUES 7 BICYCLING: 7 YOUTH 8 GROUP 8 TRAINING 8 ACCESS 8 ENVIRONMENT 8 SOCIAL JUSTICE 8 OFFICE BEARERS 8 Our Products: 10 Marketing Strategies: 11 ETHICS 12 SOCIAL ENVIRONMENT 12 CORPORATE SOCIAL RESPONSIBILITY AND ACCOUNTIBILITY 12 1st Rollover – 05 August 2018, 23:59pm (Sun) 13 2nd Rollover – 04 Dec 2016, 23:59pm (Sun) 14 3rd Rollover – 04 Dec 2016, 23:59pm (Sun) 16 4th Rollover – 04 Dec 2016, 23:59pm (Sun) 18
  • 2. 5th Rollover – 04 Dec 2016, 23:59pm (Sun) 20 6th Rollover – 04 Dec 2016, 23:59pm (Sun) 22 7th Rollover – 04 Dec 2016, 23:59pm (Sun) 24 8th Rollover – 04 Dec 2016, 23:59pm (Sun) 26 The summery of the game play: 28 Conclusion: 32 Mission Statement Our mission is very simple; help the world use bicycle as a simple solution to complex problems. Also to build long term relationships with our customers and clients to provide outstanding customer services by pursuing an advanced technology. Our belief is that cycle is the most efficient form of human transportation. We also want to provide our nation a strong healthy life and fitness. It brings us together yet allows us to escape. And it takes us places we would never see any other way. The Cycling is most cheap transportation and low-impact exercise that can be enjoyed by people of all ages. Regular cycling has many physical and mental health benefits. It is one of the best ways to reach your destination where no one can reach with other transport. It reduces your risk of health problems such as stroke, heart attack, some cancers, depression, diabetes, obesity and arthritis. OUR VISION
  • 3. Our commitment to design, technology, safety and engineering, matched with a passion for everything that guides us each and every day. Our aim is To Provide Quality Products that exceeds the expectation of customers. We are investing money in research and developments to reach the variety of technology, lifestyle and software that can be used to build a modern cycles for our nation. Our focus is to develop multiple product areas including youth, road and mountain cycles. Our goal to maximize our shareholder wealth by paying dividends and to increase the share value. As a CFO, my concerned with financial matters for the practical implementation of finance. Our intimate objective, How to borrow money, from where to borrow money, how to pay debts. That’s all factor leads the company success and make the shareholders happy. About Cool Bikes Cool Bikes name was established as a small bike company in 1916. In its 100 years of lifespan Cool Bikes now serves the world. Company is there to meet the customer’s satisfaction by providing quality bikes and affordable prices. Cool Bikes is an Australian based Bicycle Company; our bikes are aimed to make riding fun, practical and convenient. Whether if it’s the commute to work, or meeting up with friends at a café and running tasks .we hope to incorporate our bikes with your lifestyle. Cool Bikes aims to put the fun back into travelling without having to worry about parking, congestion, fuel or waiting for the bus to arrive whilst paving the path to a healthier lifestyle and a greener environment. The Head Office and manufacturing plant are conveniently located on the Kent Street Sydney, Australia.
  • 4. · Cool Bikes Logo of the company Business Name: - Cool Bikes Australia Business Address: - Market Street, Sydney, NSW-2000 Australia Email : - [email protected] Telephone No.: - 0900 123 123 CORE VALUE AND GOALS At Cool Bikes, we value and believe in treating our customers with respect and faith. We grow through creativity, invention and innovation. We integrate honesty, integrity and business ethics into all aspects of our business functioning. We are here for the long run. Regional expansion in the field of the bike business and develops strong base. Increase the assets and investments of company and support the development of services. To build reputation in the field of business. OUR VALUES BICYCLING: We accept that bicycling is an open type of transportation that advances general wellbeing, forms certainty, empowers ecological stewardship and reinforces group. YOUTH We are focused on youth strengthening. We give youth chances
  • 5. to develop as pioneers, offer back to the group, cooperate and see themselves as proprietors and makers of our aggregate future. GROUP We work to construct solid, steady, comprehensive group. We invite and admiration differences of experience, personality and sentiment and accept that cooperation is a capable apparatus for social change. TRAINING We accept that we are all educators and learners, and we endeavor to be a spot where we can work, learn, and become together. Through our work we encourage inventiveness, basic considering, interest and collaboration. ACCESS We are focused on making cycling open, reasonable and inviting to individuals of all foundations, capacities and earnings. ENVIRONMENT We accept that regarding and associating with our general surroundings prompts more reasonable groups. To that end, we practice and energize waste lessening and reuse, delay the life of bikes, advance cycling and educate natural stewardship. SOCIAL JUSTICE Imbalances of riches and opportunity in our group benefit some and minimize others. We see bikes as vehicles of strengthening, and our role as adding to making an all the more just and impartial. OFFICE BEARERS Products: ROAD:
  • 6. Efficient Road Runner makes the most of every pedal stroke: with incredible power transfer and 30% more lateral stiffness than the competition. No waste, all win. Smooth Iso Speed decouple Long days and rough roads are no match for IsoSpeed technology. Our innovative decouple doubles vertical compliance so your ide stronger, longer. Stable Balanced, race-stable geometry and integrated chain keeper give Runner extraordinary handling and flawless gear shifting on any road, under any load. Caliper or disc brakes All the stopping power you need, just the way you want it: smooth all-weather discs, or lightweight callipers. MOUNTAIN: Fast features Shed grams and gain speed with advanced features like balanced post mount brakes, Closed Convert dropouts, and internal routing. Lightweight carbon and alloy frames The entire line-up features tech from the top-of-the-line models. You get a fast, light, great-handling ride, whatever your budget. Racier geometry The carbon and alloy mountain fly fully commit to going fast with a geometry that gets you lower and shortens the chain stays. Smart Wheel Size One wheel size does not fit all. We put the right size wheel on every frame: 27.5” on 15.5” frames, 29er on 17.5” and up. Everyone wins.
  • 7. YOUTH: Dialled Fit components Handlebars, saddle, grips, pedals... every point where your kid touches the bike has been dialled for optimal size and adjustability. Dialled Fit frame Frame and fork have been Dialled to fit kids right from the start, and to keep pace as they grow. Quality, built in The same Trek quality you know and love applies to all our kids’ bikes. Safe riding Proper fit and quality build mean easier starting, easier stopping and safer riding. Marketing Strategies: TV: Internet: Website Twitter Facebook Instagram Magazine: ETHICS Employee Volunteerism • Our employees volunteer in different national and local groups. • Cash and Product Donations. • Contributing to various charitable organizations around the world. SOCIAL ENVIRONMENT • Respect: Regardless of your background and culture, you
  • 8. are always welcome to come in our stores. Community engagement at grass root level. • Care: we endeavour to provide sustainable bikes, which ultimately help providing for future generations. One of our bikes only uses recycled material and it stands out. • Conservation: Our team has partnered with Australian Wildlife Conservancy to protect the endangered habitats and preserve them for future generation. • Recycle: Once a year, we conduct annual cleaning day event where our team and our customers volunteer to clean parks, beaches and train stations. • Environment: One plant with each bike policy CORPORATE SOCIAL RESPONSIBILITY AND ACCOUNTIBILITY Employee safety is a value at Cool Bikes. We are committed to provide safe and healthy work environment and preventing accidents and minimizing risks and hazards. Employees are accountable for observing occupational health and safety rules and practices to apply on daily activities. Employees are expected to take precautions to protect themselves and co- workers, including reporting accidents, injuries, near misses and unsafe practices. 1st Rollover – 05 August 2018, 23:59pm (Sun) Meeting Title: Year 1 –2019 marketing and production strategy Meeting called by SUMMIT B DEVKOTA Meeting Date: 2/08/2018 Meeting time 09:00 Meeting Location Sydney CBD, at KOI Attendees
  • 9. Members name Agenda Topics: Price of product & Budgeting advertisement and PR Discussions Price of product & Budgeting advertisement and PR play vital role in the business. So, it is important to spent money on segments where our company can make a profit. Price segmentation enables us to offer the same basic product but add features that clients are willing to pay for. Conclusions In the very first year of the production, the price had reached average which had matched with our segmentation, where recommended price was in the mid-range. It would be a rational price that keep overall gross margin, and if the market didn’t respond, the price would be considered to adjust to the need. By analyzing the most effective marketing strategy in the market research in the menu and dictating segmentation of products, our decision in 2019: Price: $716 Production: 25,500 Advertisings Expenditure $ 9,000,000 PR Expenditure $1,250,000 Action items Person Responsible Dead line Set a price of product & marketing cost SUMMIT B DEVKOTA 2/08/2018 Year 1 2019 Key reports Shareholder Value (SHV) In 2019 our shareholder value was $13.65. We were leading the competition at that time with highest SHV 13.65 and FIRM 4
  • 10. had the lowest SHV of 12.02 that set our position on the 1ST place. Whereas the cumulative change in SHV was 22% for our company and the FIRM 4,FIRM 5 FIRM 6 has lowest change of 7.09% and the highest was again our company. Sales and Profit Our Company is in the business of manufacturing sports product with per price of $716. Retail sales for financial year 2019 were $20,191,200 and that gave us profit after tax of $1829,738. The total number of shares was 1,000,000 and earnings per share were $0.830. Total product Advertisement and PR We paid $39000, 000 for the advertisement expense in the year 2019 and total product PR $1250000. Product awareness was 38%. 2nd Rollover – 12 august 2018, 23:59pm (Sun) Meeting Title: Year 2 –2020 Develop strategy and Brand Meeting called by Summit b devkota Meeting Date: 09/08/2019 Meeting time 15:00 Meeting Location Sydney CBD Attendees Members name Agenda Topics: To Apply marketing and Branding method Discussions Along with previous year decision, we planned to modify profit margin and Branding expenditure. Conclusions
  • 11. Brand awareness effects on consumer decision making to repeat purchase from single company because of trust and quality. We decided to pay more in Brand advertising as part of advertising campaign. we wonder whether we’d be better building an alternative distribution method. Our main concern for this year to maximize our profit by decreasing the margin. We gave retail margin to Product shop max 25%, Sports stores max 25% and Discount store 25%. Price: $790 Production: 30,000 Advertisings Expenditure $ 3,900,000 PR Expenditure $1,250,000 Branding Expenditure: 1,250,000 Action items Person Responsible Deadline Branding the product Summit B Devkota 12/08/2019 Year 2 2020 Key reports Shareholder Value (SHV) Our shareholder value increased as compare to the SHV of previous year 2019, it became $19.83. we were leading the market with highest SHV. first pedal moved second this year by increasing their SHV to $11.84 and beat the Competitor The lucky three which had the lowest SHV of $10.87. Cumulative Change in SHV
  • 12. We managed to increase the cumulative change of SHV to 45.3%. Competitor The lucky three had the lowest cumulative change of (9.9). Whereas, we got the highest cumulative changes. Sales and Profits Retail sales of 2020 is $23,175,440 and profit after tax is $2,964,769 which was good compare to the last year. Unit Sale Price In 2020 we had just changed the unit sale price which was $790 and still we were providing one the most reliable product and it is our competitive advantage that we were competing on price. Demand Forecast Accuracy We production was 30000 units that year because we had some opening stock. It showed our demand forecast accuracy of 98% which was a very good sign that we were almost accurate in our estimation. We were very proud to mention that we had one of the highest accuracy ratios in our multiplayer world. Total Product ADVERTISMENT Our Advertisements cost in year 2020 was huge where we had spent $3,900,000 on total product advertisement which was successful in the market to get wide range of awareness that led to a good amount of sales that year. Total Product Public Relation As the Result of our experience and calculations we had decided to invest in public relations and discovered that magazines were the good source to promote our product, and we spent $1,250,000 in magazines. 3rd Rollover – 19th august 2018, 23:59pm (Sun) Meeting Title: Year 3 –2021 developing a new product Meeting called by summit
  • 13. Meeting Date: 15/4/2020 Meeting time 18:00 Meeting Location KOI Market street Attendees Members name Agenda Topics: Controlling Capacity, efficiency, Quality & Debt Discussions We had decided to budget for Brand Advertising as our major campaign. On the other hand, our profit position is average, therefore, budget for branding need to be concerned. Next period, we need to launch a new product. We have enough capacity to produce mountain product. For that reason, we are not increasing our capacity rather we decided to invest money on efficiency and quality. As we reserved money for the future, we decided to pay off the debt which will decrease the interest expenses. Conclusions Price: $790 Production: 32,000 Advertisings Expenditure: $ 1,250,000 PR Expenditure: $3,900,000 Branding expenditure: 1,250,000 Capacity expenditure: 20,000 Efficiency expenditure: 1,800,000 Quality expenditure: 1,700,000 Action items Person Responsible Dead line Budgeting of capacity of manufacturing
  • 14. Summit B Devkota 18/04/2021 Year 3 2021 Key reports Shareholder Value (SHV) Our shareholder value increased to $23.32 in the year 2021. We were leading the market with the highest SHV and first pedal moved up that year by increasing their SHV to $14.60 and beat the firm5 which had the SHV of $9.23 Cumulative Change in SHV We managed to increase the cumulative change and now secured the change of 17.6%. the lucky three had the highest cumulative change of 28.5%. Whereas, Firm 4had the lowest cumulative changes of 7.7 %. Sales and Profit Retail sales of 2021 is $27,809,580 and profit after tax is $2,529,056 Unit Sale Price In 2021 we haven’t changed the retail price which was $790, and which was effective on that particular year and it is our competitive advantage that we are competing on price. Demand Forecast Accuracy Our production was estimated for 24,000 units that year, but we produce almost same amount and we had few units from previous stock. It showed our demand forecast accuracy of 91% which was a very good sign that we were accurate in our estimation. Firm 4 had the lowest accuracy margins where they got 69% accuracy. Total Product Advertisement
  • 15. We had spent almost 3,900,000 in Television which we found great advantage to increase awareness in the market. Total Product Public Relation From our experience and calculations, we had decided to invest in public relations specially magazines were the good source of PR for our business, and we spent $1,250,000 in magazines. Brand advertising We were going to launch a new product next year and that’s why we had to spend on brand awareness in which was amounted $1,250,000. Quality and Efficiency Improvement We had spent $3,500,000 just to further improve our quality and efficiency to our customer best experience every time. 4th Rollover – 02 Sep 2018, 23:59pm (Sun) Meeting Title: Year 4 –2022, launch a new product Meeting called by Summit b Devkota Meeting Date: 18//2021 Meeting time 18:00 Meeting Location Market street Attendees Members name Agenda Topics: Capacity Planner and New Product Discussions From this year, we can launch our new product. The discussion includes to introduce the most effective product that popular in the market. We decided to improve our mountain product which will attract more customers in the future. We also decided to increase the capacity of the factory and spend more amount to
  • 16. increase efficiency and quality. Conclusions Development expenditure: $1,000,000 Product Launch Expenditure: 4,500,000 Advertisings Expenditure: $ 3,900 ,000 PR Expenditure: $2,500,000 Branding expenditure: $1,250,000 Capacity expenditure: $3600000 Efficiency expenditure: $2,000,000 Quality expenditure: $2,500,000 Equity buyback: $14,590,328 Dividend:0 Action items Person Responsible Dead line Improvement and launching new product Summit B Devkota 11/04/2021 Year 4 2022 Key reports Shareholder Value (SHV) Our shareholder value increased compare to the SHV of previous year 2021, it became $52.63. We were proudly leading company in our world. Competitor Fast pedal was also leading the market but they were in second position with SHV of $26.44. Cumulative Change in SHV We managed to increase the cumulative change in SHV and secured the change of 372% and we were leading in the market. Firm6 had the lowest cumulative change of 7%. Sales and Profits Retail sales of 2022 was $52,886,800 and Profit after tax was
  • 17. $7,194,093. Unit Sale Price In 2022, we increased the retail price to $840 as we had developed the mountain product. We had also launched our new product called “name of the product” and it was priced as $400. Demand Forecast Accuracy Our production was estimated for 38,000 units this year and we sold 38,400 units. It was a great achievement that we sold most of our product. For the new Product, we estimated 50,000 and sold 36,770 units and we did not sell all of them which showed our demand forecast accuracy of 83%. Total Product Advertisement and Public Relation We have spent $3,900,000 on Advertisement and $1,250,000 on Public Relation. Brand advertising To get awareness in Branding we spent $1,250,000 that gave us 57% brand awareness in the market. 5th Rollover – 02 Sep 2018, 7pm (Sun) Meeting Title: Year 5 –2023 to launch a new product Meeting called by Your name-SUMMIT B DEVKOTA Meeting Date: 28/08/2022 Meeting time: 12:00pm Meeting Location Market Street Attendees Members name Agenda Topics: Launch a new product Discussions
  • 18. In this meeting, our discussion is on new product Pricing. The estimated preferences for product dimensions in each segment is given below. In this year we are launching our third new product and improving the previous two products. Conclusions Development expenditure: 3,000,000 Product Launch Expenditure: 1,000,000 Advertisings Expenditure: $ 6,250,000 PR Expenditure: $5,950,000 Branding expenditure: 1,250,000 Capacity expenditure: 8,000 Scu Efficiency expenditure: 2,400,000 Quality expenditure: 7,600,000 Equity buyback: 4,760,000 Dividend:0 Action items Person Responsible Dead Line Road Product SUMMIT B DEVKOTA 25/05/2022 Year 5 2023 Key reports Shareholder Value (SHV) Our shareholder value increased in the year 2023 as compare to the SHV of previous year it became $94.20. We were leading in the market in our world. Firm 6 had the lowest SHV in our world with $9.02. Cumulative Change We managed to increase the cumulative change in SHV and secured the change of 79.0% and we were leading in the market in our world. Sale and Profits
  • 19. Retail sales in 2023 were $76,879,840 and Profit after tax was $10,148,632. Unit Sale Price In 2023 we managed the price for mountain product $870. We had also launched our new product called “nsuma” and it is priced as $2250. We have improved tsumi and then the price was $400. Demand Forecast Accuracy We sold 34,632 units of mountain product, 55000 units of youth product and 11,000 Roads product were sold in the year 2023 and our forecast was 84% and we sold most of them. Total Product Advertisement We have spent $6,250,000 on advertisement. Total Product Public Relation Because of our past experience and calculations, we had decided to invest in public relations and we spent 5,950,000. Brand Advertising We had to launch a new product that was why we had to spend on Brand awareness amount of $1,250,000 and Brand awareness index was 60%. 6th Rollover – 08 sep 2018, 2:00pm (Sun) Meeting Title: Year 6 –2024 to launch a new product Meeting called by Summit b devkota Meeting Date: 29/05/2023 Meeting time 18:00
  • 20. Meeting Location King’s own institute Attendees Members name Agenda Topics: Discussion about How to continue with all Products Discussion We planned to improve all the product and increased the production capaity. We have increased the expenditure in efficiency and quality. Bought back all the share that we can buy and paid maximum amount of dividend. Conclusions Development Expenditure: 4,000,000 Advertisings Expenditure: $ 1,250,000 PR Expenditure: $5,950,000 Branding expenditure: 1,250,000 Capacity expenditure: Efficiency expenditure: Quality expenditure: Equity buyback: 1,898,089 Dividend: $15.90 Production: mountain 32000 tsumi 50000 nsuma 12000 Mountain – 32000 Unit Kids – 50000 Unit Road – 12000 Unit Action items Person Responsible Dead line All decisions Your name 3/05/2023 Year 6 2024 Key reports
  • 21. Shareholder Value (SHV) Our shareholder value increased in the year 2024 as compare to the SHV of previous year 2023, it became $71.58. We were the leading company in our world. Competitor had the lowest SHV in our world with $15.08. Cumulative Change We managed to increase the cumulative change in SHV and secured the change of 543% and we are leading the market. Competitor had 35% cumulative Change. Sales and Profits Retail sales in 2024 were $43,224,248 and profit after tax was $6,816,332. Unit Sale Price In 2024 we increased the price for mountain product which is $870. We had also improved our new product called “PRODUCT” and it was priced as $2200. We had priced PRODUCT with $398. Demand Forecast Accuracy We sold 25000 units of mountain product. 35000 units of product and 3000 Roads product were sold in the year 2024 and our forecast was 98% and we sold most of them. Total Product Advertisement We had spent $,00,000 on advertisement. Total Product Public Relation As the Result of our experience and calculations we had changed many of our decision and we spent $,00,000. Brand advertising We had launched all of the products to our product range in the current year and that’s why we had to spend $0000000 on
  • 22. awareness and brand index was 47%. Equity and dividend Within 2024 we bought back all the equity we can buy and the equity we had was 800,000. And we gave $0.00 dividend to our shareholders. 7th Rollover – 04 Dec 2016, 23:59pm (Sun) Meeting Title: Year 7 –2025 controlling cost Meeting called by Your name Meeting Date: 29/05/2024 Meeting time 18:00 Meeting Location King’s own institute Attendees Members name Agenda Topics: Discussion about How to continue with all Products Discussion · Implement Similar decision taken in the last period · Increasing our production · Declaring more dividend Conclusions Advertisings Expenditure: $ 0,000,000 PR Expenditure: $00,000,000 Branding expenditure: Capacity expenditure: Efficiency expenditure: Quality expenditure: Equity buyback: Dividend: $0.00 Production:
  • 23. Mountain – 30000 Unit Kids – 32000 Unit Road – 3500 Unit Action items Person Responsible Dead line All decisions Your name 3/05/2024 Year 7 2025 Key reports Shareholder Value (SHV) Our shareholder value increased in the year 2025 as compare to the SHV of previous year 2024, it became $105.08. We were the third leading company in our world. Competitor had the lowest SHV in our world with $15.43. Cumulative Change We managed to increase the cumulative change in SHV and secured the change of 840% and we were leading the market. Competitor had 39% cumulative Change. Sale and Profits Retail sales in 2025 were $44,510,320 and profit after tax was $10,118,467. Unit Sale Price In 2025 we decreased the price for $735. We had not improved our new product for sports called “ROAD PRODUCT” and it was priced as $2060 and the price for YOUTH PRODUCT was $345. Demand Forecast Accuracy We sold 25000 units of mountain product. 35000 units of youth
  • 24. product and 3000 Roads product were sold in the year 2025 and our forecast was 98% and we sold most of them. Total Product Advertisement We had spent $0,000,000 on advertisement. Total Product Public Relation Because of our experience and calculations, we had changed many of our decision and we spent $0,000,000 in public relation. Brand advertising We have launched all the products to our product range in the current year and that’s why we have to spend $000000 on brand awareness and brand index was 48%. Equity and dividend Within 2025 no more equity to buy and the equity we had 800,000 and we gave $0.00 dividend to our shareholders. 8th Rollover – 04 Dec 2016, 23:59pm (Sun) Meeting Title: Year 8 –2026 controlling cost Meeting called by Your name Meeting Date: 29/05/2025 Meeting time 18:00 Meeting Location King’s own institute Attendees Members name Agenda Topics: Discussion about How to continue with all Products Discussion · Implement Similar decision taken in the last period
  • 25. · Increasing our production · Declaring more dividend Conclusions Advertisings Expenditure: $ 0,000,000 PR Expenditure: $00,000,000 Branding expenditure: Capacity expenditure: Efficiency expenditure: Quality expenditure: Equity buyback: Dividend: $0.00 Production: Mountain – 30000 Unit Kids – 32000 Unit Road – 3500 Unit Action items Person Responsible Dead line All decisions Members name 3/05/2025 Year 8 2026 Key reports Shareholder Value (SHV) Our shareholder value increased in the year 2026 as compare to the SHV of previous year 2025, it became $105.08. We are the third leading company in our world. Competitor had the lowest SHV in our world with $15.43. Cumulative Change We managed to increase the cumulative change in SHV and secured the change of 840% and we were leading the market. Competitor had 39% cumulative Change. Sale and Profits
  • 26. Retail sales in 2026 were $44,510,320 and profit after tax was $10,118,467. Unit Sale Price In 2026 we decreased the price to $735. We had not improved our new product for sports called “ROAD PRODUCT” and it was priced as $2060 and the price for YOUTH PRODUCT was $345. Demand Forecast Accuracy We sold 25000 units of mountain product. 35000 units of youth product and 3000 Roads product were sold in the year 2026 and our forecast was 98% and we sold most of them. Total Product Advertisement We have spent $0,000,000 on advertisement. Total Product Public Relation Because of our experience and calculations, we had changed many of our decision and we spent $0,000,000 in public relation. Brand advertising We had launched all products to our product range in the current year and that’s why we had to spend $000000 on brand awareness and brand index was 48%. Equity and dividend: Within 2026 no more equity to buy and the equity we had 800,000 and we gave $0.00 dividend to our shareholders. The summery of the game play:
  • 27. Financial statement at the end of the 8th rollover: The Final Result: Class Ranking: #8 World 2 Ranking: #1 Global Ranking: #311 Global Percentile: 98.3% We finished the game at the 1st position in the World 2, at the 8th in the class ranking and achieved the highest profit of $13,935,099. However, surprisingly, the other groups did not reduce their expense to maximise their PAT and SHV; therefore, the result is almost the same as what we got in the offline mode. As the result, we have more closing inventory than we expected because we expect the others to decrease their expenses and our sales to increase more. Apart from the variance mentioned above, our prediction was quite accurate as the industry benchmark report shows 98%. One of the most important achievements is that our profit growth has never decreased since year 2 while the PAT of the other companies fluctuate at some points Conclusion: We will launch interactive website for consumer to share their feelings and comments about our products and experiences. Our website will consist of an area where consumers can read and keep up on the latest information in the bicycle industry from
  • 28. new to sporting places. We will launch social network for bicycle enthusiasts where people can have forum to chat with cycling fans. 3