The store of the future is less about the store and more about the business model

1. The store of the future is less about the store and more about the business model GIORGIO PRADI President Sunglasshut NA Sunglasshut ALBERTO SERRENTINO Founder Varese Retail ROBERTO FUNARI CEO Alpargatas Alpargatas (Havaianas & Rothy's)

2. Alberto Serrentino The store of the future is less about the store and more about the business model

3. Back to normal, but different – post pandemic return to stores Higher digital penetration New and different journeys Less foot traffic More omnichannel transactions Store portfolio review Physical stores need a new approach

4. CUSTOMER ACQUISITION/ ENGAGEMENT THE STORE AS A HUB New customers acquisition CRM Personalized journeys Frictionless processes Community LOGISTICS HUB Pick-up point Ship from store Endless aisle OMNICHANNEL HUB SERVICE HUB Project/ design Installation/ repairs/ personalization/ resell Training/ education Financial services Add services/ media Streaming Virtual and Metaverse stores Endless aisle Marketplaces in/out New KPIs

5. KPIs ● CUSTOMER BASE ● CAC (CUSTOMER ACQUISITION COST) ● CLTV (CUSTOMER LIFETIME VALUE) ● NPS (NET PROMOTER SCORE) ● OMNICHANNEL TRANSACTIONS DATA ANALYSIS ● CUSTOMER JOURNEY ● RFV (RECENCY, FREQUENCY, VALUE) DATA CAPTURE ● CUSTOMER IDENTIFICATION Customer-Centric ● ENGAGEMENT ● CHURN ● TRANSACTIONS ● INTERACTIONS (STORE, DIGITAL) & Data-Driven

6. Reinventing the store is about rethinking the business... ...challenging the culture and the business model... ...redefining KPIs, management model, and the organizational design.

7. Thank you! Alberto Serrentino

8. Sunglass Hut Stores

9. LOCATIONS • 590 5th Avenue – New York, NY • The Shops at Columbus Circle – New York, NY • Brickell City Center – Miami, FL • The Gardens Mall – Palm Beach, FL • Downtown Palm Springs – Palm Springs, CA • 356 N Beverly Dr – Beverly Hills, CA • Sunglass Hut Outfitters inside Bass Pro Shops at the Pyramid – Memphis, TN • Sunglass Hut inside Macy’s at Willowbrook Mall – Wayne, NJ

10. 590 5th Avenue Flagship – New York, NY

11. The Shops at Columbus Circle – New York, NY

12. Brickell City Center – Miami, FL

13. The Gardens Mall – Palm Beach, FL

14. Downtown Palm Springs – Palm Springs, CA

15. 15 356 N Beverly Dr – Beverly Hills, CA

16. Sunglass Hut Outfitters inside Bass Pro Shops at the Pyramid – Memphis, TN

17. Sunglass Hut inside Macy’s at Willowbrook Mall – Wayne, NJ

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