1. Building a Better Burger
Making our best-selling burger into a
healthier menu choice

2. Problem and Solution
Problem: health-
conscious customers
avoid our burger because
of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the
burger that have less
calories, fat, and
carbohydrates

3. Bun Nutrition
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g

4. Cheese Nutrition
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates:
1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates:
1 g

5. A Better Burger
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g