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Advertising Network
Prepared By Muhammad Sarfraz
Presenting To Dr. Muhammad Bilal Bashir
 An online advertising network or ad network is a
company that connects advertisers to websites that
want to host advertisements. The key function of an
ad network is an aggregation of ad supply from
publishers and matching it with advertiser's demand.
Advertising network
Advertising network
 Advertiser: An advertiser is a person or company that
pays for a product, event, or job to be advertised
online.
 Publisher: A publisher is basically a person or
company who displays ads in their digital space. They
connect the user (someone who would buy a product
or service) with the advertiser and generate money
by displaying these ads on their website, typically
through CPC or CPA offers via an ad network.
Advertising Network
 Google Ads: Google Ads is an online advertising
platform developed by Google where advertisers bid
to display brief advertisements, service offerings,
product listings, or videos to web users. It can place
ads both in the results of search engines like Google
Search and on non-search websites, mobile apps, and
videos.
Example of Ad network
Google Ads
 Facebook ads refer to online advertisements that are
created and published on the Facebook platform to
be targeted to its users. Facebook ads are a type of
display ad and can only be seen by the platform's
users who have been selected using Facebook's
targeting tools.
Facebook Ads
Facebook Ads
 A publisher is basically a person or company who
displays ads in their Website or App. They connect the
user someone who would buy a product or service
with the advertiser and generate money by displaying
these ads on their website or App.
Publisher
 What is AdSense?
 AdSense is a free, simple way to earn money by
displaying ads next to your online content. With
AdSense, you can show relevant and engaging ads to
your site visitors and even customize the look and
feel of ads to match your site.
Google AdSense
Google AdSense

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Advertising Network.pptx

  • 1. Advertising Network Prepared By Muhammad Sarfraz Presenting To Dr. Muhammad Bilal Bashir
  • 2.  An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. Advertising network
  • 3. Advertising network  Advertiser: An advertiser is a person or company that pays for a product, event, or job to be advertised online.  Publisher: A publisher is basically a person or company who displays ads in their digital space. They connect the user (someone who would buy a product or service) with the advertiser and generate money by displaying these ads on their website, typically through CPC or CPA offers via an ad network.
  • 5.  Google Ads: Google Ads is an online advertising platform developed by Google where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Example of Ad network
  • 7.  Facebook ads refer to online advertisements that are created and published on the Facebook platform to be targeted to its users. Facebook ads are a type of display ad and can only be seen by the platform's users who have been selected using Facebook's targeting tools. Facebook Ads
  • 9.  A publisher is basically a person or company who displays ads in their Website or App. They connect the user someone who would buy a product or service with the advertiser and generate money by displaying these ads on their website or App. Publisher
  • 10.  What is AdSense?  AdSense is a free, simple way to earn money by displaying ads next to your online content. With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your site. Google AdSense