The document discusses the roles involved in display advertising, including website publishers who create and manage website content, advertising networks that connect advertisers to websites to host ads, and advertisers who place ads to target customers. Website publishers use software and web servers to publish content online. Advertising networks aggregate ad space from publishers and match it with advertiser demand to help marketers find inventory. Advertisers pay to display ads in text or image form to target customers.

1. Created by: Noah Bowens Jr
DISPLAY AD TUTORIAL

2. When it comes to creating a display ad, there are a lot of steps to go into
place and a different amount of people who take care of it. Everything from
the person who creates the banner ad, the display advertising network who
shows the ad, the different websites and search engines, and whoever creates
the website.
In this tutorial I will be discussing the different roles that are associated with
display ads. I will be talking about what they do, how they do it, and what
makes their job works so well with the rest of the steps.
INTRO

3. A website publisher is a person or company that uploads, creates, or edits
content on web pages and who also manages it too. In this day in time all a
person has to do is use a software to do all the hard work for them.
In order to publish content on the web you need three things: web
development software, an Internet connection and a web server. The software
may be a professional web design program like Dreamweaver or a simple web-
based interface like WordPress. The Internet connection serves as the medium
for uploading the content to the web server. Large sites may use a dedicated
web host, but many smaller sites often reside on shared servers, which host
multiple websites. Most blogs are published on public web servers through a
free service like Bloggers.
WEBSITE PUBLISHER

4. An advertising network (ad network) is a company that connects advertisers to
web sites that want to host advertisements. The key function of an ad
network is aggregation of ad space supply from publishers and matching it
with advertiser demand.
Ad networks main purpose was to help marketers who were trying to collect
inventory from a seemingly infinite number of websites and publishers.
Marketers didn’t have the time to cherry pick ad impressions from each
website, so ad networks were created to present a large collection of inventory
so marketers could buy impressions quicker, easier, and cheaper.
AD NETWORKS

5. An advertiser is a person, organization or company that places advertisements
in order to target customers. An advertiser mainly concerned with displaying
an ad in form of text, image or mix of them at a specific place where he have
to pay to display his ad. Google adwords is one place of places where you can
advertise your business, product or services.
ADVERTISER