Marketing Internship with Prof.Sameer Mathur

1. ARE YOU
READY TO BE AXED ?

2. OR READY TO FLY LIKE A DOVE ?

3. DO YOU KNOW THAT BOTH THESE BRANDS
BELONG TO THE SAME COMPANY ??
AND THAT IS …..

5. What has made both these brands so powerful
and attractive among the consumers ??

6. ONLINE MARKETING SOCIAL MEDIA MOBILE MARKETING

8. •BEST LOCALISATION
AWARD
•BRANDING BRAVERY
AWARD
•CREATIVITY AWARDS

13. •SHAPES•COLOURS •SIZES•AGES

17. WHAT MAKES PERSONAL MARKETING WORK ?
WHY ARE DOVE AND AXE SO SUCCESSFUL AT IT ?
•Very good online marketing strategy involving online
marketing, social media and mobile advertising
•Customers get uniquely targeted to the primary
consumer group
•Intelligent placement of promotions and offers.
•Their eye catching print ads and video ads which
appeal to the customers

18. CAN A COMPANY TAKE PERSONAL
MARKETING TOO FAR? EXPLAIN.
•Unilever speaks for different customers but their
effort is for “vitality” mission.
• By these practices, the company can manage the
brand status and become unique among the target
market.
•Unilever has a variety of product for food, home
care and personal care brands. Its method for
marketing is very interesting.
• Unilever highlights the example of Dove and Axe
inter-brand relationship works.
• Both the product’s marketing tells us how they
look and feels which build people’s confidence and
self-esteem.

19. IS THERE A CONFLICT OF INTERESTS IN THE WAY UNILEVER
MARKETS TO WOMEN AND YOUNG MEN ? IS IT UN-DOING
ALL THE GOOD THAT MIGHT BE DONE IN THE “CAMPAIGN
FOR REAL BEAUTY” BY MAKING WOMEN SEX SYMBOLS IN
AXE ADS ? DISCUSS.
•Unilever must start advertising Axe in a different way
by not sexualizing women in their ads.
•The “Campaign for real Beauty” was an awesome
initiative by Dove which promoted the idea that women
come in all shapes, sizes, colours and ages.
•Otherwise, Customers who have been fascinated with
the Dove campaign might urge other axe loyalists to
stop using the brand.

20. •Online marketing provides marketers with opportunities for
much greater interaction and individualization through well-
designs and executed Web sites, search ads, display ads and e-
mails.
•Social media comes in many forms: online communities and
forums, blogs and social networks like Facebook, Twitter and
Youtube
•Social media offers marketers the opportunity to have a public
voice and presence online
•Mobile Marketing is an increasingly important form of
interactive marketing by which marketers can use text,
software apps and ads to connect with consumers via their
smart phones and tablets.

21. CREATED BY NARENDIRAN.M, IIT MADRAS
DURING A MARKETING INTERNSHIP WITH
PROF. SAMEER MATHUR, IIM LUCKNOW.