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UNILEVER’S  “REAL  BEAUTY”  CAMPAIGN  FOR  DOVE  Crafted by:
BASIC OUTLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EVOLUTION OF BRAND ‘DOVE’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT LAUNCHING ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE-INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
REASONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT  ANALYSIS OF THE CAMPAIGN
STRENGTHS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESSES/CRITICISMS ,[object Object],[object Object],[object Object],[object Object],[object Object]
OPPORTUNITY/RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SUCCESS OF THE CAMPAIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OUR LEARNING ,[object Object],[object Object],[object Object]
THANK YOU Any queries please…..

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Dove Final Presentation

Editor's Notes

  1. 11/7/2008 GROUP 6