Project Portfolio I: Business & Marketing ENT 119-L

1. Monitoring Your Brand Online
Project Portfolio I:Business & Marketing
ENT 119-L
Instructor : Ryan Mickley
Nana Tanaka
Entertainment Business
May 4th, 2017

2. Online ID Calculator
I am a digitally disastrous.
The reason why I am digitally disastrous
Because…
• My name is common in Japan.
• There is a Japanese an adult film star “Nana Tanaka.”
• Japanese people don’t have a middle name.
• All of my Social Medias are not public
• Or not under Nana Tanaka

3. Brand Archetype

4. The result is accurate.
19 % Creator, 14% Explorer,
14% Hero and 10% Caregiver.
Because…
• I like to “create” something new all the time and like to go on Adventures.
• I like to help people.
• I love something new.
• I love to think.
• I love to realize something.
My brand is sharing newest things that
Japanese Disney geeks haven’t experienced, and
I am here to help you.

5. I linked
I made tabs for
• “NANA:P” (Myself)
• “Competitor”
• “Disney”
• “Universal”
• “Theme Parks”

6. • Nana ‘Inananokeakua Tanaka - Myself
• Competitors Facebook Pages
(DIS, Dr Disney)
• Universal Orlando’s official page
• Halloween Horror Night Official Page

7. #808to407
My Hashtag
(Hawaii to Orlando)
#Disney
#WDW
#UOAP
#UniversalOrlando
#ThemeParks

8. Keyword: Disney World
Keyword:#AskUniversal
That’s UO’s hashtag

9. Good 👍 Bad 👎
• It is easy to manage
all the social medias.
• Easy to follow the trends
and competitors.
• Too many posts on
one page.
• Hard to figure out
how to use
I won’t miss the trend, or
I can make the trends.

10. How can I improve
my “Personal Branding”😳?
• Keep an eye on a trend.
• Check Hootsuite daily.
• Use AutoSchedule to make posts constantly.

11. Thanks 1️⃣
http://www.wdwinfo.com/news-stories/magic-kingdoms-backstage-areas-open-for-fireworks-viewing-on-select-days-in-may/
Magic Kingdom’s Backstage Areas Open
for Fireworks Viewing on Select Days in May
I can split the news to the Japanese tourists.
So they can prepare for the busy day at the Magic Kingdom.
Also, they won’t miss the opportunity to see the two different
fireworks shows.
• Aware the guests before they will complain about it.

12. Thanks 2️⃣
Twitter: @UniversalORL
Universal Orlando’s Twitter is famous,
Because the way they reply they go above and beyond.
Their social media triage is the best.
• Reply everybody with flexible tweets.

13. Thanks 3️⃣
Facebook Page: Doctor Disneyhttps://www.facebook.com/doctordisney/?ref=ts&fref=ts
Right now, Guardians of the Galaxy is the trend on social media
since the new Guardian of the Galaxy movie came out on Friday.
Also, Disneyland California Adventure remaking
“Tower of the Terror” ride to Guardians of the Galaxy.
It will open end of the month.
Now, Disney World and Disneyland started meet & greet with
Star-Lord and Groot. Guardians of the Galaxy is the trend right now.
• Know the trend, hop on the trend.
Use the opportunity to gain more followers!

14. • My Personal Brand
• My Industry
• Company in Japanese
• Company
• Company
Tokyo Disney Resort

15. Result:
Entertainment Business

16. Result: Nana Tanaka
This is about me

17. Result:
東京ディズニーリゾート
Tokyo Disney Resort
Tokyo Disney Resort Easter: How funny is
the No.1️ merchandise "Usa Tama (A bunny egg)”
from the Easter event.
Celebrities crazy episodes at Disney
The way of making Hotel reservation is changing Ep1.
Cancel the reservation right before is the biggest problem.

18. Result: Disney World

19. Result: Disneyland

20. How can I improve
my “Personal Branding”😳?
• Need to make my website under my name.
Buy the domain “Nana Tanaka.”
• Or change my personal branding name.
EX: “NANA:P”
• Change my Facebook to Public.
• Create my Facebook Page.

21. Thanks 1️⃣
Disney World bans
medical marijuana from Orlando Parks
http://nypost.com/2017/05/03/disney-world-bans-medical-marijuana-from-orlando-parks/
Weeds and the magical place on the earth.
My personal brand is unofficial Disney guide for
Japanese tourist.
Medical Marijuana is the hot topics in here
and Japan also.
I need to know what’s going on in Orlando
So I can give a right information about
Orlando.
• My personal brand can be anything
related to Orlando too.
Knowing what’s going on in Orlando is important.

22. Thanks 2️⃣
International Student Society Hosts Cultural Fair
http://www.fullsailblog.com/international-student-society-hosts-cultural-fair
The article is pretty old. However, this article can
prove that I was attending Full Sail University and
I used to be in Mobile Development.
Also, this article can tell others that I was a member
of International Student Society and
representing Japan at Cultural Fair.
I am sure if people google my name and Full Sail
then this article would pop up.
I wish they took a picture of me and posted.
So whoever googling me could see my picture and
able to compare with the adult film star Nana Tanaka.
• I need to work at right place,
so my name can be googled, and right result will come up
before the false result.

23. Thanks 3️⃣
Disney News: Sneak Peek Videos
Surface of Pandora - The world of Avatar
Set to Open soon in Animal Kingdom
http://www.inquisitr.com/4191654/disney-news-sneak-peek-videos-surface-of-pandora-the-world-of-avatar-set-to-open-soon-in-animal-kingdom/
In the future, I want to invited for
“Social Media Previews” for Star Wars Land.
For now, I just need to take advantage of
I can “Pre-Learn” what I need to take pictures when
I am going to Pandora for Annual Pass Holder’s
Preview on May 14th.
I shouldn’t post any pictures until the official day’s of
opening day for Pandora.
Because Japanese press will be there for the opening day
and the news will be everywhere.
And people will google or check the social medias.
• Use the right trend and right time to become
popular Instagrammer.

24. • I have collections of “Disney,”
“Orlando,” “Theme Parks,” and
“Universal.”
• I separated them under the park
names.

25. DIS -
Disney Information Station MousePlanet Disney Parks Blog
• The official News• The Oldest Disney
Fan sites
• The Guide for
Disneyland and
Disney World

26. Close Up
• Universal Orlando’s Official Blog

27. Theme Park Insider
• They cover all the theme parks
in the US.

28. Orlando Sentinel
• Digital Newspaper

29. Why these ?
• “DIS” is one of my competitors and they always get invited for social
media previews. They get all the newest news. My personal brand is
not that level to invited for previews, so this is the best source that I can
use for right now.
• “Theme park insider” bring all the news from different parks in the US.
• “Close-up” is the official Blog/RSS from Universal. They are a little bit
slower than UOAP group on Facebook but still useable.
• “Orlando Sentinel” is the one of biggest news site in Orlando. They
cover lots of stuff just not theme parks.
I hope them to stay how they are, keep updated with the news.
Therefore I can share the news with Japanese tourists.

30. How can I improve
my “Personal Branding”😳?
• Keep check Feedly daily.
• When I find a new website related to my personal
branding, I need to look for RSS and add to Feedly.
• Keep an eye on a trend.

31. Thanks 1️⃣
Cake Decorating Experience at Amorette’s
Patisserie Extended though August
http://www.wdwinfo.com/news-stories/cake-decorating-experience-at-amorettes-patisserie-extended-through-august/
This paid activity is only in Disney Springs.
Japanese people love the phrases
“Only at,” “Limited time offer” and “Exclusively at.”
I don’t think there are any other Japanese Disney
Instagrammer in Orlando to check these events
often enough.
• So my personal brand can be easily
“Exclusive Disney Tour Guide for Japanese tourist.”

32. Thanks 2️⃣
Uber-Like Service to Begin Soon
at Walt Disney World
http://www.wdwinfo.com/news-stories/uber-like-service-to-begin-soon-at-walt-disney-world/
Disney always tries to make money off of everything.
Uber took business from Taxi.
Now Disney is trying to ban Uber and Lyft from
Disney properties.
There are so many chances to make money off of
the existing ideas.
• I read competitor’s Facebook articles,
get info, go to the Disney parks, take pictures
and share with Japanese follower.

33. Thanks 3️⃣
7 vacation Hacks for Saving Money
at Universal Orlando Resort
http://blog.universalorlando.com/visiting-us/saving-money-at-universal-orlando/
Everybody want to save money.
This is the best way to advertise their special.
Theme parks and saving money doesn’t look like related.
However, it is related.
People love to “save money” anywhere anytime.
That’s the reason why all the vacation clubs are
using “Cheap Admission to the Parks” to
bring customers to them.
There are stories behind the “Cheap Admissions”
all the time.
• Always relate to something
money will attract more customers