1. University of Florida Fall 2015 Marketing Plan
By: Sydney Brodie
Overview:
By bringing FindSpark to the University of Florida campus, my goal is to share a
community that is dedicated to helping students be successful job seekers and land
a great post-grad position. FindSpark is an amazing resource that is currently
underused on campus. So many of my peers dream of landing a killer job or
internship in New York City, but don’t know how to find one. This is where
FindSpark comes into the picture. By bringing knowledge of FindSpark to campus,
I’ll be connecting my peers with companies, mentors and other young professionals
that will help them score a great internship or entry-level job in New York City.
FindSpark offers many helpful resources and provides students with opportunities
they wouldn’t have had otherwise.
So…what’s the plan?
I’m so glad you asked! I’ve broken down my plan into three simple steps. College
students are busy, tired and generally have attention spans of less than eight
seconds, so the simpler the better. Here’s how I’m going to get the word out:
Step 1: Connect
After some preliminary, non-scientific research (i.e. asking my friends via text) I
discovered that a lot of people on the UF campus have never heard of FindSpark. So
my first step is to simply get the name out there. So here’s what I’m going to do:
 Flyers: But these won’t be regular fliers, these will be cool fliers.
 Tabling: UF has many different involvement and career-related fairs that
would be perfect for FindSpark to snag a table and get the word out there.
 Guerilla marketing: FindSpark is a totally unique company, so it’s
marketing strategy should be too, right? This is where I’m going to get
creative. Maybe I’ll steal a stack of cups from the library Starbucks, put
FindSpark stickers on them and then sneakily put them back in the stack. Or

2. maybe I’ll break into classrooms late and night and write FindSpark.com a
thousand times on the chalkboard. The sky’s the limit!
Step 2: Engage
Now that people have heard the name FindSpark, it’s time to really let them know
what it’s all about. Because making flyers is great, but I want to know that people
know what FindSpark is all about and how they can best leverage our resources. To
get them excited I’m going to:
 Host a tailgating party: It’s football season, and it’s no surprise that the
Gators love a good tailgate. While playing a game of FindSpark corn hole isn’t
exactly going to help anyone land their dream internship, it will engage and
make us memorable.
 Present to campus organizations: UF is bursting with young, talented
students who are dying to get involved. I’ll pitch a short presentation to some
professional organizations on campus to really sing the praises of FindSpark.
Three organizations I have my eye on are: PRSSA, Delta Sigma Pi and the
American Marketing Association. Free candy will most likely be provided.
 Blog all about it: I will be posting about FindSpark on my personal blog and
will also pitch a few article ideas to the campus newspaper, The Independent
Florida Alligator. I might also pitch ideas to the Career Resource Center blog,
and send press releases out to each individual college. Things like “How-to
Land an Internship Without Experience,” “# Tips To Land an Internship in
NYC” and “Networking for Lazy College Students,” will be my go-to topics.
Step 3: Repeat
Like I mentioned earlier, college students have short attention spans. So while free
pencils and flyers are great, it’s going to take more than that to keep FindSpark on
their minds. This is where social media comes in. Social media will serve as a
constant, friendly reminder to the UF campus that we’re here to hook them up with
great career resources. Here’s a channel-by-channel breakdown of what I’m going to
do:
 Twitter: the goal here is to be short and sweet. I’m going to tweet about
events and well as promo FindSpark’s many resources. The more memes and
GIFs I can post, the better
 Facebook: As far as content goes, the same principles as Twitter apply. In
addition, I don’t want to sound too “selly.” Constantly plugging a product can
be a turnoff. I’ll also use this to create events so people can RSVP and easily
stay updated about where to FindSpark will pop up on campus next.
 Instagram: When it comes to Instagram, it’s all about the visual. I’ll promo
FindSpark articles, behind-the-scenes shots from our events and probably
throw in some epic shots of NYC. It’s a pretty photogenic city, after all.

3. Goals:
This sounds great, but we all know that talk can be cheap. Here’s what I hope to
accomplish with FindSpark @ UF in cold, hard numbers.
 Table at least 3 campus events
 Present to at least 3 campus organizations
 Host 1 tailgating event
 Send 300+ visitors to the FindSpark Website
 Post to social media about FindSpark at least 1 time per day
 Organize at least 1 virtual talk with the FindSpark CEO, Emily Meithner
 Help FindSpark implement at least 1 interview training webinar. They don’t
do much of this right now, and interviews are terrifying, so my peers would
really benefit from this.
 Oh, and have a lot of fun along the way!