2. ELEVATOR PITCH
2
1. For Booking.com users
2. who are dissatisfied with its inconvenient user interface,
3. our product is a Chrome extension
4. that provides a straightforward way for comparing hotels.
5. Unlike Travelocity and Booking.com Power Tools,
6. our product creates a matrix chart comparing all hotels
selected by YOU.
4. Data Collection Report
4
“ I cannot find the feature that I want. ”
“ The matrix chart is straightforward, but better add colors
and different sized text. ”
“ Not that easy to use for new users. ”
5. Shortcomings & Solutions
5
Shortcoming Solution
Not enough flexibility in feature
selection
Add more features that can be
selected
Good hotels not stand out in the chart Add highlights in the matrix chart
Cannot delete hotels from list easily
Add delete buttons in the popup
window