Leila 2

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presentation about our thin tank on saturday with the ceo of reviewpro

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Leila 2

  1. 1. Reputation management + klout by review pro
  2. 2. Introduction <ul><li>ReviewPro provides hotels and chains with a platform for business intelligence, analyzing what customers are saying about them and helping then to react strategically. ReviewPro believes that both the number and the type of hotel reviews directly impact revenues. The company’s technology aims to dissect this data for hotel management and marketers in such a way that they can effectively manage their reputation and sales derived from it. </li></ul><ul><li>ReviewPro claims to aggregate, analyze and interpret over 11.000.000 reviews, videos and images from over 50 relevant sources, which aren’t just the most recognized hotel reservation and review sites, such as Venere , Tripadviso r , Expedia and the like, but also the more horizontal social networks and platforms such as Facebook, Twitter and Flickr, blogs and forums , among others. </li></ul>
  3. 3. Impact on customer service expectations <ul><li>Improve overall guest satisfaction </li></ul><ul><li>Proactively managing online reviews and customer presence in social media in an effective way </li></ul><ul><li>leads to higher guest satisfaction. When client’s expectations are exceeded, they are more likely to share their experience both online in a review or by telling their friends about you. </li></ul><ul><li>Happy guests lead to profitable hotels. </li></ul>
  4. 4. type of hosptality operations will benefit <ul><li>hotel-owner </li></ul><ul><li>hotel-director/gm </li></ul><ul><li>director-of-quality-operations </li></ul><ul><li>sales-marketing-manager </li></ul><ul><li>revenue-distribution-manager </li></ul><ul><li>asset-manager </li></ul>
  5. 5. type of hosptality operations will benefit <ul><li>The ReviewPro dashboard is especially cool for hotel chains, since it has a number of useful features. For example, we can either compare hotel results individually or group themed hotels and compare them e.g. Coastal hotels, Urban hotels, or by City. </li></ul>
  6. 6. Type of services or benefits outside of property integreted into presented capabilities <ul><li>Recently ReviewPro released what they call the  Global Review Index in order to properly benchmark reviews and ratings so that hotels can determine where they stand relative to their competitors. “The Global Review Index is a weighted-average that is calculated against key variables such as the number of reviews, the degree of customer satisfaction and the quality of the review source. </li></ul>
  7. 7. Type of services or benefits outside of property integreted into presented capabilities <ul><li>You must see this platform as a wealth of information about your school and its reputation e-hotel , which has the merit of being consolidated ( 45 sources of opinions ) and to be exploitable ( nice interface , multiple functions , export , etc. ...). This needs to react immediately in case of problems, but it can also work on all of its segments (for language , country , customer segment , ...) and department ( cleanliness , hospitality , rooms , service , etc. ... ) </li></ul>
  8. 8. How can hotel use the capabilities to create digital diffrentiation and than competitiveadvantage <ul><li>Competiton: allows you to compare the performance of your institution with those you have configured, see your facilities look &quot;string&quot; or group </li></ul>
  9. 9. How can hotel use the capabilities to create digital diffrentiation and than competitiveadvantage <ul><li>Semantic: allows you to perform a semantic analysis of discussion topics about your business, alerts you and lets you follow a bad &quot;rumor&quot; on a particular issue, you see brings comfort following the 2-3 key elements of positive your hotel. Allows efficient monitoring of elements of the hotel. </li></ul>
  10. 10. How can hotel use the capabilities to create digital diffrentiation and than competitiveadvantage <ul><li>Dashbord: summary of the performance of your sites (or your institutions) of a single glance. The data are organized by language, satisfaction levels, sources, competitors, and an index house the Global Review Index (GRI, or a weighted average basis of key elements such as the number of reviews and their degree of satisfaction ) </li></ul>
  11. 11. How can hotel use the capabilities to create digital diffrentiation and than competitiveadvantage <ul><li>Tracking: You can see the reviews for each of the hotels selected by applying all kinds of filters, such as positive / neutral / negative language, the type of notification (text or other media), by sources, etc. .. .. An action can be applied to each view, as the email to someone, give it a tag (keywords), or assign an action (respond, repair the shower, train staff, etc ... </li></ul>
  12. 12. How can hotel use the capabilities to create digital diffrentiation and than competitiveadvantage <ul><li>Search: allows you to search among the reviews on keywords or phrases of your choice. These searches can be saved or converted into alerts that notify you automatically when that word or phrase will appear ... you will not miss anything important about your hotel. Filters and options enrich this option </li></ul>
  13. 13. How can hotel use the capabilities to create digital diffrentiation and than competitiveadvantage <ul><li>Task: create a task and to entrust to someone for a particular opinion. The manager can assign a priority and other elements at each spot. This is typically the function that triggers the action following a bad comment about an item </li></ul>
  14. 14. What impressed you the most about the particular topic that you selected <ul><li>It is a tool with enormous potential, it is clean, well made, functional (no bugs during all tests ).... but as a software ... His power depends on what the user wants or can do. The interface is currently only in English and Spanish, a French translation is expected soon. </li></ul><ul><li>Three levels of licenses available. Free access, standard access to 99 € per month and access advanced to 149 € per month </li></ul>

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