Aaisp 2007 Chrome Systems

Using Build-a-Car Tools to ENGAGE and RETAIN Site Visitors Michael Thelander, Chrome Systems (Web 2.0 and the engaged auto surfer)

In This Session: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],days

What do we mean by “Engage”? ,[object Object],[object Object],[object Object],[object Object],[object Object],Think about engagement as two-way communication, as a give-and-take. See it as relationship that can move from interest to dating to marriage.

Build-a-Car: What is it? ,[object Object],[object Object]

Who needs it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Technologies and Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyze your Build-A-Car using KANO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Better Not Be” ,[object Object],[object Object],[object Object]

“ Better Not Be” continued ,[object Object],[object Object],[object Object]

“ Must Be” Continued ,[object Object],[object Object],[object Object],[object Object]

“ Must Be” Continued ,[object Object],[object Object]

“ Must Be” Continued ,[object Object]

“ More is Better” ,[object Object]

“ More is Better” continued ,[object Object],[object Object],[object Object]

“ Surprise and Delight” Features ,[object Object],[object Object]

“ Surprise and Delight” feature #1 ,[object Object],[object Object]

“ Surprise and Delight” feature #3 ,[object Object],[object Object],[object Object]

To Sum Up: ,[object Object],[object Object],[object Object],[object Object]

Question and Thanks Reach Michael Thelander at: 503.963.6415 or mthelander@chrome.com

Aaisp 2007 Chrome Systems

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Aaisp 2007 Chrome Systems