SlideShare a Scribd company logo

Amba talk

•Download as PPT, PDF•
•
S
seshusweety

The document provides an introduction to key concepts in marketing including: 1) Marketing is defined as identifying, anticipating, and satisfying customer requirements profitably. The goals of marketing are to attract new customers and keep current customers satisfied. 2) The marketing process involves understanding customer needs, designing a customer-driven strategy, implementing an integrated program, and building profitable relationships. 3) Market segmentation, targeting, differentiation and positioning are important concepts for developing an effective customer-driven marketing strategy. Firms must understand and meet the distinct needs of target customer segments.

1 of 26
Introduction to Marketing Miss Mary Lynn Mundell
What Is Marketing? ,[object Object],[object Object],[object Object],[object Object]
Marketing Defined ,[object Object],OLD view of marketing: Making a sale — “telling and selling” NEW view of marketing: Satisfying customer needs
Why is Marketing Important? ,[object Object],Sellers’ markets Buyers’ markets
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants, and Demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need/ Want Fulfillment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Value and Satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management ,[object Object],[object Object],[object Object]
Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing a Value Proposition ,[object Object],[object Object]
The Marketing Concept ,[object Object],[object Object]
Customer Perceived Value ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Marketing Mix
 
Introduction to Marketing Marketing Strategy
Customer-Driven Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Market Segmentation and Targeting
Differentiation and Positioning ,[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluating Market Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation and Positioning ,[object Object],[object Object],[object Object]
Differentiation and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you.

Recommended

Concepts of marketing
Concepts of marketingConcepts of marketing
Concepts of marketing
Debayan Dutta, CFP
 
MARKETING-CH1
MARKETING-CH1MARKETING-CH1
MARKETING-CH1
kkjjkevin03
 
Basic-marketing
Basic-marketing Basic-marketing
Basic-marketingTuul Narantuya
 
Managing profitable customer relationships
Managing profitable customer relationshipsManaging profitable customer relationships
Managing profitable customer relationships
Umair Aslam
 
Marketing Management - What is Marketing ?
Marketing Management - What is Marketing ?Marketing Management - What is Marketing ?
Marketing Management - What is Marketing ?
FaHaD .H. NooR
 
Marketing
MarketingMarketing
Marketingunnati shah
 
Marketing Terminologies Marketing
Marketing Terminologies MarketingMarketing Terminologies Marketing
Marketing Terminologies MarketingZoha Qureshi
 
Marketing: Managing Profitable Customer Relationships
Marketing: Managing Profitable Customer RelationshipsMarketing: Managing Profitable Customer Relationships
Marketing: Managing Profitable Customer Relationships
Sadia Textile
 

Recommended

Concepts of marketing
Concepts of marketingConcepts of marketing
Concepts of marketing
Debayan Dutta, CFP
 
MARKETING-CH1
MARKETING-CH1MARKETING-CH1
MARKETING-CH1
kkjjkevin03
 
Basic-marketing
Basic-marketing Basic-marketing
Basic-marketingTuul Narantuya
 
Managing profitable customer relationships
Managing profitable customer relationshipsManaging profitable customer relationships
Managing profitable customer relationships
Umair Aslam
 
Marketing Management - What is Marketing ?
Marketing Management - What is Marketing ?Marketing Management - What is Marketing ?
Marketing Management - What is Marketing ?
FaHaD .H. NooR
 
Marketing
MarketingMarketing
Marketingunnati shah
 
Marketing Terminologies Marketing
Marketing Terminologies MarketingMarketing Terminologies Marketing
Marketing Terminologies MarketingZoha Qureshi
 
Marketing: Managing Profitable Customer Relationships
Marketing: Managing Profitable Customer RelationshipsMarketing: Managing Profitable Customer Relationships
Marketing: Managing Profitable Customer Relationships
Sadia Textile
 
Lecture no.1 introduction to marketing
Lecture no.1 introduction to marketingLecture no.1 introduction to marketing
Lecture no.1 introduction to marketing
Asad Ali
 
Unit no.1 introduction to marketing as per syllabus of pune university basics...
Unit no.1 introduction to marketing as per syllabus of pune university basics...Unit no.1 introduction to marketing as per syllabus of pune university basics...
Unit no.1 introduction to marketing as per syllabus of pune university basics...
Dr. Vinod Malkar
 
Fundamentals of Marketing
Fundamentals of MarketingFundamentals of Marketing
Fundamentals of Marketing
Karen Repoli
 
Kotler Chapter 01
Kotler Chapter 01Kotler Chapter 01
Kotler Chapter 01Alwyn Lau
 
01. introduction to marketing
01. introduction to marketing01. introduction to marketing
01. introduction to marketing
Regmi Milan
 
Understanding marketing management 01
Understanding marketing management 01Understanding marketing management 01
Understanding marketing management 01skillfulyards
 
Marketing - Chapter 1
Marketing - Chapter 1Marketing - Chapter 1
Marketing - Chapter 1
darcy.butler
 
Introduction To Marketing and Basic Terms
Introduction To Marketing and Basic TermsIntroduction To Marketing and Basic Terms
Introduction To Marketing and Basic TermsPrashant Kumar Gupta
 
01. introduction to marketing (2019)
01. introduction to marketing (2019)01. introduction to marketing (2019)
01. introduction to marketing (2019)
moladad2
 
Holistic market
Holistic marketHolistic market
Holistic marketSk Hassan
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
Amrita Sutradhar
 
Kotler cha 1
Kotler cha 1Kotler cha 1
Kotler cha 1jyoti Singh
 
Kotler 01 Basic
Kotler 01 BasicKotler 01 Basic
Kotler 01 Basic
taylandemirkaya
 
Presentation principles of marketing presentation
Presentation principles of marketing presentationPresentation principles of marketing presentation
Presentation principles of marketing presentation
University of Dhaka
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentations
jafrin akter
 
1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)
1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)
1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)Moamen Ibrahim
 
Managing Profitable Customer Relationships
Managing Profitable Customer RelationshipsManaging Profitable Customer Relationships
Managing Profitable Customer Relationships
Mehmet Cihangir
 
What are the marketing management tasks
What are the marketing management tasksWhat are the marketing management tasks
What are the marketing management tasks
Sameer Mathur
 
Marketing management
Marketing managementMarketing management
Marketing management
Dhanasekaran Ramachandran
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01haithamo
 
Bravia brochure 2010
Bravia brochure 2010Bravia brochure 2010
Bravia brochure 2010iipmff2
 
Representation
RepresentationRepresentation
Representation
Matt Hirsch - MIT Media Lab
 

More Related Content

What's hot

Lecture no.1 introduction to marketing
Lecture no.1 introduction to marketingLecture no.1 introduction to marketing
Lecture no.1 introduction to marketing
Asad Ali
 
Unit no.1 introduction to marketing as per syllabus of pune university basics...
Unit no.1 introduction to marketing as per syllabus of pune university basics...Unit no.1 introduction to marketing as per syllabus of pune university basics...
Unit no.1 introduction to marketing as per syllabus of pune university basics...
Dr. Vinod Malkar
 
Fundamentals of Marketing
Fundamentals of MarketingFundamentals of Marketing
Fundamentals of Marketing
Karen Repoli
 
Kotler Chapter 01
Kotler Chapter 01Kotler Chapter 01
Kotler Chapter 01Alwyn Lau
 
01. introduction to marketing
01. introduction to marketing01. introduction to marketing
01. introduction to marketing
Regmi Milan
 
Understanding marketing management 01
Understanding marketing management 01Understanding marketing management 01
Understanding marketing management 01skillfulyards
 
Marketing - Chapter 1
Marketing - Chapter 1Marketing - Chapter 1
Marketing - Chapter 1
darcy.butler
 
Introduction To Marketing and Basic Terms
Introduction To Marketing and Basic TermsIntroduction To Marketing and Basic Terms
Introduction To Marketing and Basic TermsPrashant Kumar Gupta
 
01. introduction to marketing (2019)
01. introduction to marketing (2019)01. introduction to marketing (2019)
01. introduction to marketing (2019)
moladad2
 
Holistic market
Holistic marketHolistic market
Holistic marketSk Hassan
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
Amrita Sutradhar
 
Kotler 01 Basic
Kotler 01 BasicKotler 01 Basic
Kotler 01 Basic
taylandemirkaya
 
Presentation principles of marketing presentation
Presentation principles of marketing presentationPresentation principles of marketing presentation
Presentation principles of marketing presentation
University of Dhaka
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentations
jafrin akter
 
1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)
1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)
1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)Moamen Ibrahim
 
Managing Profitable Customer Relationships
Managing Profitable Customer RelationshipsManaging Profitable Customer Relationships
Managing Profitable Customer Relationships
Mehmet Cihangir
 
What are the marketing management tasks
What are the marketing management tasksWhat are the marketing management tasks
What are the marketing management tasks
Sameer Mathur
 
Marketing management
Marketing managementMarketing management
Marketing management
Dhanasekaran Ramachandran
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01haithamo
 

What's hot (20)

Lecture no.1 introduction to marketing
Lecture no.1 introduction to marketingLecture no.1 introduction to marketing
Lecture no.1 introduction to marketing
 
Unit no.1 introduction to marketing as per syllabus of pune university basics...
Unit no.1 introduction to marketing as per syllabus of pune university basics...Unit no.1 introduction to marketing as per syllabus of pune university basics...
Unit no.1 introduction to marketing as per syllabus of pune university basics...
 
Fundamentals of Marketing
Fundamentals of MarketingFundamentals of Marketing
Fundamentals of Marketing
 
Kotler Chapter 01
Kotler Chapter 01Kotler Chapter 01
Kotler Chapter 01
 
01. introduction to marketing
01. introduction to marketing01. introduction to marketing
01. introduction to marketing
 
Understanding marketing management 01
Understanding marketing management 01Understanding marketing management 01
Understanding marketing management 01
 
Marketing - Chapter 1
Marketing - Chapter 1Marketing - Chapter 1
Marketing - Chapter 1
 
Introduction To Marketing and Basic Terms
Introduction To Marketing and Basic TermsIntroduction To Marketing and Basic Terms
Introduction To Marketing and Basic Terms
 
01. introduction to marketing (2019)
01. introduction to marketing (2019)01. introduction to marketing (2019)
01. introduction to marketing (2019)
 
Holistic market
Holistic marketHolistic market
Holistic market
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Kotler cha 1
Kotler cha 1Kotler cha 1
Kotler cha 1
 
Kotler 01 Basic
Kotler 01 BasicKotler 01 Basic
Kotler 01 Basic
 
Presentation principles of marketing presentation
Presentation principles of marketing presentationPresentation principles of marketing presentation
Presentation principles of marketing presentation
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentations
 
1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)
1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)
1,2 Ch 0 1 . Marketing Managing Profitable Customer Relationship(97 2003)
 
Managing Profitable Customer Relationships
Managing Profitable Customer RelationshipsManaging Profitable Customer Relationships
Managing Profitable Customer Relationships
 
What are the marketing management tasks
What are the marketing management tasksWhat are the marketing management tasks
What are the marketing management tasks
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01
 

Viewers also liked

Bravia brochure 2010
Bravia brochure 2010Bravia brochure 2010
Bravia brochure 2010iipmff2
 
Representation
RepresentationRepresentation
Representation
Matt Hirsch - MIT Media Lab
 
What are the two ways that a company can obtain new products
What are the two ways that a company can obtain new productsWhat are the two ways that a company can obtain new products
What are the two ways that a company can obtain new productsWilfredo Sto. Nino
 
High hopes & higher hurdles
High hopes & higher hurdlesHigh hopes & higher hurdles
High hopes & higher hurdles
Cedarcom News
 
North African Issues
North African IssuesNorth African Issues
North African Issueskbailey801
 
What are the two ways that a company can obtain new products
What are the two ways that a company can obtain new productsWhat are the two ways that a company can obtain new products
What are the two ways that a company can obtain new productsWilfredo Sto. Nino
 
MOTIVATION POWERPOINT
MOTIVATION POWERPOINTMOTIVATION POWERPOINT
MOTIVATION POWERPOINT
Andrew Schwartz
 

Viewers also liked (7)

Bravia brochure 2010
Bravia brochure 2010Bravia brochure 2010
Bravia brochure 2010
 
Representation
RepresentationRepresentation
Representation
 
What are the two ways that a company can obtain new products
What are the two ways that a company can obtain new productsWhat are the two ways that a company can obtain new products
What are the two ways that a company can obtain new products
 
High hopes & higher hurdles
High hopes & higher hurdlesHigh hopes & higher hurdles
High hopes & higher hurdles
 
North African Issues
North African IssuesNorth African Issues
North African Issues
 
What are the two ways that a company can obtain new products
What are the two ways that a company can obtain new productsWhat are the two ways that a company can obtain new products
What are the two ways that a company can obtain new products
 
MOTIVATION POWERPOINT
MOTIVATION POWERPOINTMOTIVATION POWERPOINT
MOTIVATION POWERPOINT
 

Similar to Amba talk

Chapter 3 Principle of Marketing.pptx
Chapter 3 Principle of Marketing.pptxChapter 3 Principle of Marketing.pptx
Chapter 3 Principle of Marketing.pptx
RAVINAGARATHANAM2
 
Chapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer ValueChapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer ValueKathyBright
 
Marketing theory for second sem M.M.S.pdf
Marketing theory for second sem M.M.S.pdfMarketing theory for second sem M.M.S.pdf
Marketing theory for second sem M.M.S.pdf
abdullahsarang5288
 
Introduction to marketing management-1.pdf
Introduction to marketing management-1.pdfIntroduction to marketing management-1.pdf
Introduction to marketing management-1.pdf
OshadiVindika
 
Chapter 1 Marketing International Business
Chapter 1 Marketing International BusinessChapter 1 Marketing International Business
Chapter 1 Marketing International Business
Quý Ngọc
 
Mba ch-1
Mba ch-1Mba ch-1
Mba ch-1
naveen baweja
 
Marketing Function
Marketing FunctionMarketing Function
Marketing Function
NiveNive21
 
Marketing Function
Marketing FunctionMarketing Function
Marketing Function
NiveNive21
 
CHAPTER 2 UNDERSTANDING MARKETING AND THE MARKETING PROCESS.pdf
CHAPTER 2 UNDERSTANDING MARKETING AND THE MARKETING PROCESS.pdfCHAPTER 2 UNDERSTANDING MARKETING AND THE MARKETING PROCESS.pdf
CHAPTER 2 UNDERSTANDING MARKETING AND THE MARKETING PROCESS.pdf
JolinaBaybay1
 
Chapter 11: Marketing
Chapter 11: MarketingChapter 11: Marketing
Chapter 11: Marketing
dmeyeravc
 
Chapter 1.pdf
Chapter 1.pdfChapter 1.pdf
Chapter 1.pdf
facultyNUBTK
 
Marketing intro
Marketing introMarketing intro
Marketing intro
prachinishu
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
Yashika Parekh
 
Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.
ramakarthik
 
Chapter 1 for_principles_of_marketing
Chapter 1 for_principles_of_marketingChapter 1 for_principles_of_marketing
Chapter 1 for_principles_of_marketing
AnupomCh
 
Integrated marketing
Integrated marketingIntegrated marketing
Integrated marketing
Shivam S
 
Marketing by amir nasry printed ver 3
Marketing by amir nasry printed ver 3Marketing by amir nasry printed ver 3
Marketing by amir nasry printed ver 3Amir Nasry
 
Marketing: Managing Profitable Relationships
Marketing: Managing Profitable RelationshipsMarketing: Managing Profitable Relationships
Marketing: Managing Profitable Relationships
Mahbub Hussain
 
Principles of Marketing Management-1
Principles of Marketing Management-1Principles of Marketing Management-1
Principles of Marketing Management-1
Deep Gurung
 
The marketing process
The marketing processThe marketing process
The marketing process
Rowbi
 

Similar to Amba talk (20)

Chapter 3 Principle of Marketing.pptx
Chapter 3 Principle of Marketing.pptxChapter 3 Principle of Marketing.pptx
Chapter 3 Principle of Marketing.pptx
 
Chapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer ValueChapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer Value
 
Marketing theory for second sem M.M.S.pdf
Marketing theory for second sem M.M.S.pdfMarketing theory for second sem M.M.S.pdf
Marketing theory for second sem M.M.S.pdf
 
Introduction to marketing management-1.pdf
Introduction to marketing management-1.pdfIntroduction to marketing management-1.pdf
Introduction to marketing management-1.pdf
 
Chapter 1 Marketing International Business
Chapter 1 Marketing International BusinessChapter 1 Marketing International Business
Chapter 1 Marketing International Business
 
Mba ch-1
Mba ch-1Mba ch-1
Mba ch-1
 
Marketing Function
Marketing FunctionMarketing Function
Marketing Function
 
Marketing Function
Marketing FunctionMarketing Function
Marketing Function
 
CHAPTER 2 UNDERSTANDING MARKETING AND THE MARKETING PROCESS.pdf
CHAPTER 2 UNDERSTANDING MARKETING AND THE MARKETING PROCESS.pdfCHAPTER 2 UNDERSTANDING MARKETING AND THE MARKETING PROCESS.pdf
CHAPTER 2 UNDERSTANDING MARKETING AND THE MARKETING PROCESS.pdf
 
Chapter 11: Marketing
Chapter 11: MarketingChapter 11: Marketing
Chapter 11: Marketing
 
Chapter 1.pdf
Chapter 1.pdfChapter 1.pdf
Chapter 1.pdf
 
Marketing intro
Marketing introMarketing intro
Marketing intro
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.
 
Chapter 1 for_principles_of_marketing
Chapter 1 for_principles_of_marketingChapter 1 for_principles_of_marketing
Chapter 1 for_principles_of_marketing
 
Integrated marketing
Integrated marketingIntegrated marketing
Integrated marketing
 
Marketing by amir nasry printed ver 3
Marketing by amir nasry printed ver 3Marketing by amir nasry printed ver 3
Marketing by amir nasry printed ver 3
 
Marketing: Managing Profitable Relationships
Marketing: Managing Profitable RelationshipsMarketing: Managing Profitable Relationships
Marketing: Managing Profitable Relationships
 
Principles of Marketing Management-1
Principles of Marketing Management-1Principles of Marketing Management-1
Principles of Marketing Management-1
 
The marketing process
The marketing processThe marketing process
The marketing process
 

Recently uploaded

Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
taqyed
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 

Recently uploaded (20)

Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 

Amba talk

Editor's Notes

  1. This has come about, in part, due to the business paradigm shift experienced in many markets. In New Markets, we tend to talk about sellers markets- the seller has the power- demand outstrips demand.
  2. Burberry- an example when over-riding social factors impacted on customer perceived value of the Burberry brand- often seen as highly exclusive and expensive brand and instantly recognisable. When it was ‘adopted’ by the football hooligan fraternity, and knock-offs became more common than the original brand, it started to affect perceived value- people don’t want to be associated with a cheapened brand, and began to associate the brand with the undesirable behaviours of the people wearing it.
  3. No single way to segment is best. Often combine more than one variable to better define segments. Geographic- simply where people live Demographic- the easiest and most popular segmenting variable. Psychographic segmentation: Dividing a market into different groups based on social class, lifestyle, or personality characteristics. Behavioral segmentation: Dividing buyers into groups based on consumer knowledge, attitudes, uses, or responses to a product. MTV- different ages favour different channels. MTV pay attention to geographical differences also.