Marketing
•Download as PPTX, PDF•
0 likes•14 views
in the above ppt, u will find a brief description about the marketing structure and process plus you'll find a case study on NIVEA
Report
Share
Report
Share
Recommended
LSPR Intro to Advert chapter 2
This document discusses promotion and the promotion mix. Promotion provides information and communicates persuasively to attract target audiences to consume brands. The promotion mix includes advertising, marketing public relations, sales promotion, direct marketing, and personal selling. Advertising uses media to convey messages to persuade consumers of brand benefits. Marketing public relations builds understanding and support for organizations' reputations and images. Sales promotion gives incentives like discounts and gifts to persuade audiences. Direct marketing directly informs through mail shots and catalogs. Personal selling uses salespeople to directly inform and influence consumers.
Marketing management
he Assignment Help website has a cohesive, easy to navigate design. Assignmenthelp.net is truly valuable for students of all grade levels across abundant fields of study. After easily signing up for an account, there are various ways in which they can help with homework assignments.
Marketing - nature / scope / concept
Marketing involves studying customer wants and needs, creating products to meet those needs, and delivering products at the right price. It is the process of planning, pricing, promoting, and distributing goods and services to create value for both customers and organizations. Marketing identifies unfulfilled customer desires and works to satisfy them through the delivery of products and services at a profit.
Marketing changing world
This document provides an overview of key marketing concepts discussed in the first chapter of a marketing course. It defines marketing as a social and managerial process of obtaining needs and wants through product exchange. Customer value, satisfaction and quality are discussed in relation to meeting or exceeding expectations. Relationship marketing and building profitable customer relationships over time are also covered. Finally, different marketing management philosophies like production, product, selling, and societal marketing are introduced.
Rajesh
This document contains information about an individual named G. Rajesh and discusses the importance of marketing management. It defines marketing management as the analysis, planning, implementation, and control of programs to facilitate exchanges with target markets to achieve organizational goals. Marketing management is important for businesses to introduce new products, understand customer needs, improve offerings, expand reach, provide the right tools, save time and money, increase reputation, and be a source of new ideas. It relies on designing products for customer needs and using effective pricing, communication, and distribution strategies.
Chapter 18 report
This document discusses managing mass communications through advertising and marketing tools. It covers developing an advertising campaign by considering the 5Ms of advertising: mission, money, message, media, and measure. It also discusses different marketing tools like sales promotions and public relations and how they can be used for new product launches, repositioning products, and building a corporate image. Finally, it emphasizes the importance of proper timing when using different marketing tools and that every employee is a marketer through their interactions.
Unit 1 marketing management
This document discusses marketing management and the objectives of marketing. It outlines five major objectives: 1) creation of demand, 2) customer satisfaction, 3) market share, 4) generation of profits, and 5) creation of goodwill and public image. It also discusses topics like the scope of marketing and market orientation, including benefits like customer satisfaction and risks like consumer desires that are not cost effective.
Marketing Management - What is Marketing ?
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
Recommended
LSPR Intro to Advert chapter 2
This document discusses promotion and the promotion mix. Promotion provides information and communicates persuasively to attract target audiences to consume brands. The promotion mix includes advertising, marketing public relations, sales promotion, direct marketing, and personal selling. Advertising uses media to convey messages to persuade consumers of brand benefits. Marketing public relations builds understanding and support for organizations' reputations and images. Sales promotion gives incentives like discounts and gifts to persuade audiences. Direct marketing directly informs through mail shots and catalogs. Personal selling uses salespeople to directly inform and influence consumers.
Marketing management
he Assignment Help website has a cohesive, easy to navigate design. Assignmenthelp.net is truly valuable for students of all grade levels across abundant fields of study. After easily signing up for an account, there are various ways in which they can help with homework assignments.
Marketing - nature / scope / concept
Marketing involves studying customer wants and needs, creating products to meet those needs, and delivering products at the right price. It is the process of planning, pricing, promoting, and distributing goods and services to create value for both customers and organizations. Marketing identifies unfulfilled customer desires and works to satisfy them through the delivery of products and services at a profit.
Marketing changing world
This document provides an overview of key marketing concepts discussed in the first chapter of a marketing course. It defines marketing as a social and managerial process of obtaining needs and wants through product exchange. Customer value, satisfaction and quality are discussed in relation to meeting or exceeding expectations. Relationship marketing and building profitable customer relationships over time are also covered. Finally, different marketing management philosophies like production, product, selling, and societal marketing are introduced.
Rajesh
This document contains information about an individual named G. Rajesh and discusses the importance of marketing management. It defines marketing management as the analysis, planning, implementation, and control of programs to facilitate exchanges with target markets to achieve organizational goals. Marketing management is important for businesses to introduce new products, understand customer needs, improve offerings, expand reach, provide the right tools, save time and money, increase reputation, and be a source of new ideas. It relies on designing products for customer needs and using effective pricing, communication, and distribution strategies.
Chapter 18 report
This document discusses managing mass communications through advertising and marketing tools. It covers developing an advertising campaign by considering the 5Ms of advertising: mission, money, message, media, and measure. It also discusses different marketing tools like sales promotions and public relations and how they can be used for new product launches, repositioning products, and building a corporate image. Finally, it emphasizes the importance of proper timing when using different marketing tools and that every employee is a marketer through their interactions.
Unit 1 marketing management
This document discusses marketing management and the objectives of marketing. It outlines five major objectives: 1) creation of demand, 2) customer satisfaction, 3) market share, 4) generation of profits, and 5) creation of goodwill and public image. It also discusses topics like the scope of marketing and market orientation, including benefits like customer satisfaction and risks like consumer desires that are not cost effective.
Marketing Management - What is Marketing ?
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
Lesson plan in Marketing: its Concepts and Functions
This PowePoint presentation is a support visual aid/tool presentation of instructional materials in Marketing Principles intended for basic core subject in the undergraduate courses of Bachelor of Science in Business Administration and other business cluster courses in Marketing Communications.
What are tasks necessary for succesful marketing management- Shashank Motepalli
This document outlines the key tasks of marketing management which include developing marketing strategies and plans, assessing market opportunities and customer value, choosing value, designing value, delivering value, communicating value, and sustaining growth and value. It provides details on each task such as developing long-run opportunities, conducting market research, understanding consumers, choosing target markets, considering product design and pricing, distributing to customers, integrated marketing communications, and new product development. The document credits its sources which include stock photography websites, a color scheme website, Google Images, and a marketing management textbook by Philip Kotler.
Marketing management
The document provides an introduction to marketing including:
1. Marketing involves identifying and meeting customer needs through the planning and execution of product, pricing, promotion, and distribution strategies.
2. The objectives of marketing are to satisfy customer demands while providing value and quality.
3. Exchanges between buyers and sellers create value when both parties are better off, and a transaction occurs when terms are agreed upon.
4. Marketers must understand customer needs at both stated and unstated levels to ensure satisfaction.
Nature and scope of marketing
Marketing is defined as the process of exploring, creating, and delivering value to satisfy customer needs for profit. It identifies unfulfilled customer needs and desires. Marketing incorporates activities from product development to distribution and involves studying customer behavior to create and maintain relationships. It is both a science, by following principles to study markets, and an art that anticipates human needs. Marketing encompasses economic, managerial, and social functions to efficiently exchange goods and services between producers and consumers.
Introduction to Marketing, Features, Needs and Scope
Meaning and Definition of Marketing, What are marketed, Features of Marketing, Need of marketing & Scope of Marketing
Marketing Training Program
This document discusses market segmentation and communication. It explains that marketing management aims to find, attract, keep and grow target customers through superior customer value. A company's demand comes from new and repeat customers. Marketing management works to attract new customers and build lasting relationships with current customers. The document outlines the steps in target marketing as market segmentation, market targeting, and market positioning. It also discusses the differences between mass marketing and target marketing, noting that target marketing allows for a more cost effective and impactful approach at creating customer loyalty.
Introduction to marketing
This document provides an introduction and overview of key marketing concepts. It defines marketing according to various experts and outlines the scope of marketing to include both goods and services. The key marketing concepts of production, product, selling, and marketing orientations are explained. The 4Ps of marketing mix - product, price, place, and promotion - are introduced. The document also discusses direct marketing, online marketing, and marketing in rural areas. It provides high-level definitions and explanations of core marketing topics.
Promotion 01
Promotion refers to marketing communications used to inform and persuade customers about a company's products. The promotional mix includes advertising, public relations, personal selling, sales promotion, and direct marketing. Major promotional tools are advertising (paid non-personal promotion), sales promotion (short-term incentives), personal selling (salespeople building relationships), public relations (building a good image), and direct marketing (direct customer connections). Advertising objectives can be informative, persuasive, or reminder-based. Sales promotion uses consumer incentives to encourage immediate purchase. Personal selling involves salespeople prospecting, communicating, selling, and servicing through relationship building.
Mordern marketing concept
The document discusses the evolution of marketing concepts from a traditional to modern perspective. It describes how traditional concepts like production and selling focused on making and distributing products, while the modern marketing concept emphasizes understanding customer needs and delivering superior value through an integrated marketing mix. The modern concept orients the entire firm around customers and involves defining target markets, understanding customer needs, coordinating marketing functions, and achieving profitability through customer satisfaction rather than just sales volume.
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
INTERNATIONAL PROMOTION ELEMENTS
This document discusses elements of international promotion strategies. It explains that international promotion aims to introduce products and services to potential buyers abroad in a proper way through a mix of communication activities. These can include personal selling, publicity, and sales promotions. Successful international promotion considers cultural differences between markets and complies with local laws. Common mistakes include failing to innovate, copying competitors, having low quality, and not properly researching target markets. The document provides examples of how IKEA and Under Armour have expanded internationally.
Marketing management
This document outlines the key concepts in marketing management across five sections. Section I defines marketing management and discusses concepts like exchange, needs and wants. It also covers the evolution of marketing approaches and importance of understanding customers. Section II analyzes forecasting demand, scanning the environment, consumer behavior, and market segmentation. Section III develops strategies for differentiation, lifecycle management, and targeting market leaders versus followers. Section IV plans marketing programs regarding products, brands, packaging, pricing, channels, advertising, sales promotion and direct marketing. Section V discusses global marketing, services marketing, and customer relationship management.
Elements of marketing book
This document outlines the key elements of marketing. It discusses the modern marketing concept and different approaches to studying marketing like industrial, consumer, and services marketing. It also covers important marketing topics like consumer behavior, market segmentation, the marketing mix, product planning and development, pricing policies, promotion mix, and personal selling. The document provides a syllabus and outlines lessons that will be covered, including marketing definitions, the marketing concept, consumer behavior, and the product life cycle.
Marketing overview
Marketing involves developing, promoting, and distributing products to satisfy customer needs. It has 7 functions including selling, promotion, pricing, financing, distribution, marketing information management, and product/service management. Marketing provides economic benefits like bridging gaps between producers/sellers and customers, making products more useful, and increasing competition to lower prices. The marketing concept focuses on satisfying customer needs to earn profits. Marketing identifies customers who buy products and consumers who use products. The marketing mix includes the 4 P's of promotion, place, price, and product. There are two types of marketing: mass marketing for universal appeal products and market segmentation for customizing to specific groups.
Marketing functions
The seven functions of marketing are distribution, financing, marketing information management, pricing, product/service management, promotion, and selling. Distribution involves getting products from manufacturers to consumers. Financing covers the money needed to start and run a business. Marketing information management involves learning customer preferences through research. Pricing determines what to charge customers in a way that is fair but profitable. Product/service management focuses on developing, maintaining, and improving offerings. Promotion communicates with potential customers. Selling provides goods/services to customers and educates them for informed decisions.
Understanding Marketing Management
This document provides an overview of marketing management. It defines marketing as creating, communicating, and delivering value to customers and managing customer relationships to benefit an organization and its stakeholders. It emphasizes that financial success depends on marketing and that marketing involves tough decisions around product design, pricing, distribution, and advertising. The document also discusses what is marketed (goods, services, etc.), who conducts marketing, definitions of marketing from different perspectives, and marketing management tasks like capturing insights, connecting with customers, and creating long-term growth.
Marketing: Managing Profitable Relationships
This document discusses key concepts in marketing including defining marketing as managing profitable customer relationships by creating value for customers and capturing value in return. It outlines the marketing process of understanding customer needs, designing a customer-driven strategy, delivering superior value, building relationships, and earning profits. The document also identifies different marketing management orientations like production, product, and marketing concepts. It emphasizes the importance of the marketing mix and customer relationship management in building long-term customer relationships.
Unit 1Integrated Marketing Communication
This document provides an introduction and overview of key concepts related to advertising. It discusses the definition of advertising, objectives of advertising, functions and types of advertising, and principles for setting advertising objectives. It also covers advertising agencies, including their functions, organizational structure, types of agencies, and factors to consider when selecting an agency. Finally, it discusses advertising campaigns, including definitions and factors that influence campaign planning.
Marketing management in 21st century 01
This document provides an overview of key marketing concepts for the 21st century. It includes definitions of marketing, marketing management, and the marketer's role. It also discusses the five concepts of competing, need, want and demand, target markets, positioning, segmentation, and the 4Ps of marketing. The document concludes with a case study example of developing a marketing strategy and plan for a lactose-free dairy milk product targeted at people with lactose intolerance.
Marketing
This document defines marketing and outlines its core aspects. Marketing is defined as creating, communicating, delivering, and exchanging offers of value for customers and partners. The four core aspects discussed are that marketing satisfies customer needs through products, pricing, placement and promotion. These "four Ps" comprise the marketing mix that a firm uses to respond to customer wants in the marketplace. Marketing can be performed by both individuals and organizations, and it affects various stakeholders.
AyeshaShamshad_2949_13975_1%2Flecture 1.pptx
This document provides an introduction to key concepts in advertising, including its objectives, roles, types, and the key players involved. It discusses advertising as a form of marketing communication to impact consumer behavior. The five basic factors of advertising are identified as paid communication, sponsor identification, informing or persuading, reaching a large audience, and using nonpersonal mass media. Key concepts covered include advertising strategy, creative ideas and execution, and use of media. The roles of advertising from marketing, communication, economic, and social perspectives are outlined. Finally, it briefly discusses the agency-client relationship and current industry trends like integrated marketing communication and global marketing.
MARKETING PPT BY ANJALI PATIL.pptx
This document provides an introduction to marketing concepts including definitions of marketing, marketing management, and the marketing mix. It defines marketing as "a social process by which individual groups obtain what they need and want through creating offerings and exchanging products and services of value with others." The marketing mix elements of product, price, place, and promotion are explained in further detail. Branding, packaging, labeling, and pricing strategies are also summarized. The document concludes with brief descriptions of advertising, personal selling, sales promotion, and public relations as tools used in a promotion mix.
More Related Content
What's hot
Lesson plan in Marketing: its Concepts and Functions
This PowePoint presentation is a support visual aid/tool presentation of instructional materials in Marketing Principles intended for basic core subject in the undergraduate courses of Bachelor of Science in Business Administration and other business cluster courses in Marketing Communications.
What are tasks necessary for succesful marketing management- Shashank Motepalli
This document outlines the key tasks of marketing management which include developing marketing strategies and plans, assessing market opportunities and customer value, choosing value, designing value, delivering value, communicating value, and sustaining growth and value. It provides details on each task such as developing long-run opportunities, conducting market research, understanding consumers, choosing target markets, considering product design and pricing, distributing to customers, integrated marketing communications, and new product development. The document credits its sources which include stock photography websites, a color scheme website, Google Images, and a marketing management textbook by Philip Kotler.
Marketing management
The document provides an introduction to marketing including:
1. Marketing involves identifying and meeting customer needs through the planning and execution of product, pricing, promotion, and distribution strategies.
2. The objectives of marketing are to satisfy customer demands while providing value and quality.
3. Exchanges between buyers and sellers create value when both parties are better off, and a transaction occurs when terms are agreed upon.
4. Marketers must understand customer needs at both stated and unstated levels to ensure satisfaction.
Nature and scope of marketing
Marketing is defined as the process of exploring, creating, and delivering value to satisfy customer needs for profit. It identifies unfulfilled customer needs and desires. Marketing incorporates activities from product development to distribution and involves studying customer behavior to create and maintain relationships. It is both a science, by following principles to study markets, and an art that anticipates human needs. Marketing encompasses economic, managerial, and social functions to efficiently exchange goods and services between producers and consumers.
Introduction to Marketing, Features, Needs and Scope
Meaning and Definition of Marketing, What are marketed, Features of Marketing, Need of marketing & Scope of Marketing
Marketing Training Program
This document discusses market segmentation and communication. It explains that marketing management aims to find, attract, keep and grow target customers through superior customer value. A company's demand comes from new and repeat customers. Marketing management works to attract new customers and build lasting relationships with current customers. The document outlines the steps in target marketing as market segmentation, market targeting, and market positioning. It also discusses the differences between mass marketing and target marketing, noting that target marketing allows for a more cost effective and impactful approach at creating customer loyalty.
Introduction to marketing
This document provides an introduction and overview of key marketing concepts. It defines marketing according to various experts and outlines the scope of marketing to include both goods and services. The key marketing concepts of production, product, selling, and marketing orientations are explained. The 4Ps of marketing mix - product, price, place, and promotion - are introduced. The document also discusses direct marketing, online marketing, and marketing in rural areas. It provides high-level definitions and explanations of core marketing topics.
Promotion 01
Promotion refers to marketing communications used to inform and persuade customers about a company's products. The promotional mix includes advertising, public relations, personal selling, sales promotion, and direct marketing. Major promotional tools are advertising (paid non-personal promotion), sales promotion (short-term incentives), personal selling (salespeople building relationships), public relations (building a good image), and direct marketing (direct customer connections). Advertising objectives can be informative, persuasive, or reminder-based. Sales promotion uses consumer incentives to encourage immediate purchase. Personal selling involves salespeople prospecting, communicating, selling, and servicing through relationship building.
Mordern marketing concept
The document discusses the evolution of marketing concepts from a traditional to modern perspective. It describes how traditional concepts like production and selling focused on making and distributing products, while the modern marketing concept emphasizes understanding customer needs and delivering superior value through an integrated marketing mix. The modern concept orients the entire firm around customers and involves defining target markets, understanding customer needs, coordinating marketing functions, and achieving profitability through customer satisfaction rather than just sales volume.
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
INTERNATIONAL PROMOTION ELEMENTS
This document discusses elements of international promotion strategies. It explains that international promotion aims to introduce products and services to potential buyers abroad in a proper way through a mix of communication activities. These can include personal selling, publicity, and sales promotions. Successful international promotion considers cultural differences between markets and complies with local laws. Common mistakes include failing to innovate, copying competitors, having low quality, and not properly researching target markets. The document provides examples of how IKEA and Under Armour have expanded internationally.
Marketing management
This document outlines the key concepts in marketing management across five sections. Section I defines marketing management and discusses concepts like exchange, needs and wants. It also covers the evolution of marketing approaches and importance of understanding customers. Section II analyzes forecasting demand, scanning the environment, consumer behavior, and market segmentation. Section III develops strategies for differentiation, lifecycle management, and targeting market leaders versus followers. Section IV plans marketing programs regarding products, brands, packaging, pricing, channels, advertising, sales promotion and direct marketing. Section V discusses global marketing, services marketing, and customer relationship management.
Elements of marketing book
This document outlines the key elements of marketing. It discusses the modern marketing concept and different approaches to studying marketing like industrial, consumer, and services marketing. It also covers important marketing topics like consumer behavior, market segmentation, the marketing mix, product planning and development, pricing policies, promotion mix, and personal selling. The document provides a syllabus and outlines lessons that will be covered, including marketing definitions, the marketing concept, consumer behavior, and the product life cycle.
Marketing overview
Marketing involves developing, promoting, and distributing products to satisfy customer needs. It has 7 functions including selling, promotion, pricing, financing, distribution, marketing information management, and product/service management. Marketing provides economic benefits like bridging gaps between producers/sellers and customers, making products more useful, and increasing competition to lower prices. The marketing concept focuses on satisfying customer needs to earn profits. Marketing identifies customers who buy products and consumers who use products. The marketing mix includes the 4 P's of promotion, place, price, and product. There are two types of marketing: mass marketing for universal appeal products and market segmentation for customizing to specific groups.
Marketing functions
The seven functions of marketing are distribution, financing, marketing information management, pricing, product/service management, promotion, and selling. Distribution involves getting products from manufacturers to consumers. Financing covers the money needed to start and run a business. Marketing information management involves learning customer preferences through research. Pricing determines what to charge customers in a way that is fair but profitable. Product/service management focuses on developing, maintaining, and improving offerings. Promotion communicates with potential customers. Selling provides goods/services to customers and educates them for informed decisions.
Understanding Marketing Management
This document provides an overview of marketing management. It defines marketing as creating, communicating, and delivering value to customers and managing customer relationships to benefit an organization and its stakeholders. It emphasizes that financial success depends on marketing and that marketing involves tough decisions around product design, pricing, distribution, and advertising. The document also discusses what is marketed (goods, services, etc.), who conducts marketing, definitions of marketing from different perspectives, and marketing management tasks like capturing insights, connecting with customers, and creating long-term growth.
Marketing: Managing Profitable Relationships
This document discusses key concepts in marketing including defining marketing as managing profitable customer relationships by creating value for customers and capturing value in return. It outlines the marketing process of understanding customer needs, designing a customer-driven strategy, delivering superior value, building relationships, and earning profits. The document also identifies different marketing management orientations like production, product, and marketing concepts. It emphasizes the importance of the marketing mix and customer relationship management in building long-term customer relationships.
Unit 1Integrated Marketing Communication
This document provides an introduction and overview of key concepts related to advertising. It discusses the definition of advertising, objectives of advertising, functions and types of advertising, and principles for setting advertising objectives. It also covers advertising agencies, including their functions, organizational structure, types of agencies, and factors to consider when selecting an agency. Finally, it discusses advertising campaigns, including definitions and factors that influence campaign planning.
Marketing management in 21st century 01
This document provides an overview of key marketing concepts for the 21st century. It includes definitions of marketing, marketing management, and the marketer's role. It also discusses the five concepts of competing, need, want and demand, target markets, positioning, segmentation, and the 4Ps of marketing. The document concludes with a case study example of developing a marketing strategy and plan for a lactose-free dairy milk product targeted at people with lactose intolerance.
What's hot (19)
Lesson plan in Marketing: its Concepts and Functions
Lesson plan in Marketing: its Concepts and Functions
What are tasks necessary for succesful marketing management- Shashank Motepalli
What are tasks necessary for succesful marketing management- Shashank Motepalli
Introduction to Marketing, Features, Needs and Scope
Introduction to Marketing, Features, Needs and Scope
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Similar to Marketing
Marketing
This document defines marketing and outlines its core aspects. Marketing is defined as creating, communicating, delivering, and exchanging offers of value for customers and partners. The four core aspects discussed are that marketing satisfies customer needs through products, pricing, placement and promotion. These "four Ps" comprise the marketing mix that a firm uses to respond to customer wants in the marketplace. Marketing can be performed by both individuals and organizations, and it affects various stakeholders.
AyeshaShamshad_2949_13975_1%2Flecture 1.pptx
This document provides an introduction to key concepts in advertising, including its objectives, roles, types, and the key players involved. It discusses advertising as a form of marketing communication to impact consumer behavior. The five basic factors of advertising are identified as paid communication, sponsor identification, informing or persuading, reaching a large audience, and using nonpersonal mass media. Key concepts covered include advertising strategy, creative ideas and execution, and use of media. The roles of advertising from marketing, communication, economic, and social perspectives are outlined. Finally, it briefly discusses the agency-client relationship and current industry trends like integrated marketing communication and global marketing.
MARKETING PPT BY ANJALI PATIL.pptx
This document provides an introduction to marketing concepts including definitions of marketing, marketing management, and the marketing mix. It defines marketing as "a social process by which individual groups obtain what they need and want through creating offerings and exchanging products and services of value with others." The marketing mix elements of product, price, place, and promotion are explained in further detail. Branding, packaging, labeling, and pricing strategies are also summarized. The document concludes with brief descriptions of advertising, personal selling, sales promotion, and public relations as tools used in a promotion mix.
Lecture no.1 introduction to marketing
This document provides an introduction to marketing concepts. It defines marketing as identifying, anticipating, and satisfying customer requirements profitably. The key aspects of marketing discussed are understanding customer needs and wants, designing a strategy to deliver superior value through an integrated marketing program, and building relationships to create customer satisfaction and profits. Marketing aims to attract new customers by promising value and keeping current customers satisfied.
Lecture 01
This document outlines the syllabus for a marketing planning and implementation course. The course objectives are for students to understand basic marketing theories and develop analytical skills for real-world application. Key topics covered include the marketing mix, marketing strategies, research, branding, and ethics. Assessment will comprise assignments, quizzes, presentations, and an exam. The instructor aims to blend theory and practice to promote active learning. Recommended textbooks are also listed.
PRINCIPLE OF MARKETING.docx
This document provides an overview of marketing principles and concepts. It defines marketing as creating value for customers and capturing value in return. The marketing process involves understanding customer needs in the marketplace. A customer value-driven strategy requires selecting target customers and developing a value proposition. Building customer relationships and loyalty over the long-term is key. The marketing environment comprises internal factors close to the company as well as larger societal forces that affect marketing opportunities.
Murtaza Alizai-Lecture 1.pptx
This document provides an introduction to advertising, including its objectives, key concepts, and roles. It defines advertising as a complex form of communication used to impact consumer thoughts, feelings, and actions. The four key components of an advertisement are identified as the advertising strategy, creative idea, creative execution, and media. Different types of advertising like brand advertising, retail advertising, and non-profit advertising are also discussed. The three main roles of advertising are identified as the marketing role, communication role, and economic role. Key players in advertising like advertisers, agencies, and media are also outlined along with their roles. Finally, advertising's role in marketing is discussed, defining marketing and outlining its key concepts like the marketing mix and its components
Defining Marketing for the New Realities Kotler 15e CHAP01.pptx
This document provides an overview of marketing management concepts from the 15th edition of Kotler & Keller's textbook. It defines marketing as creating and delivering value for customers and managing customer relationships. The value of marketing is that it builds demand, brands, and loyal customers. Core concepts discussed include target markets, positioning, segmentation, value, satisfaction and supply chains. New marketing realities include technology, globalization and social responsibility. Marketing management tasks involve developing strategies, insights, brands and communicating value to customers.
Chapter 9 marketing communication
This document provides an overview of marketing communication and promotion. It covers key topics such as:
1) Definitions of promotional strategy and the promotional mix.
2) The roles of promotion in achieving overall marketing objectives and providing a competitive advantage.
3) Components of the promotional mix including advertising, public relations, sales promotion, and personal selling.
4) The marketing communication process and how messages are encoded, transmitted through channels, and decoded by receivers.
5) Goals of promotion including informing, persuading, and reminding target audiences.
6) The AIDA model of gaining consumer attention, interest, desire, and action.
7) Factors that affect promotional mix decisions
Principles of Marketing Management-1
This document provides an overview of key marketing topics including fundamentals of marketing, the marketing mix, customer value, product life cycle, segmentation, targeting, positioning, branding, personal selling, and DAGMAR. It was prepared by Deep J. Gurung from CHRIST deemed to be University in Bengaluru, India and covers these concepts at a high level through definitions and brief explanations.
Amba talk
The document provides an introduction to key concepts in marketing including:
1) Marketing is defined as identifying, anticipating, and satisfying customer requirements profitably. The goals of marketing are to attract new customers and keep current customers satisfied.
2) The marketing process involves understanding customer needs, designing a customer-driven strategy, implementing an integrated program, and building profitable relationships.
3) Market segmentation, targeting, differentiation and positioning are important concepts for developing an effective customer-driven marketing strategy. Firms must understand and meet the distinct needs of target customer segments.
Marketing Management Introduction.pptx
Core Concept of Marketing, Nature and Scope of Marketing, Importance, Selling Vs Marketing, Marketing Concepts, Segmentation, Basis of Segmentation, Targeting, Strategies of Targeting, Positioning, Strategieis of Positioning, Consumer Markets and Buying Behaviour, Consumer Behaviour, Buying Decision Behaviour
Tourism Marketing
Based on the Dusit Thani College lectures on Principles of Tourism II for CITHM of the Lyceum of the University Cavite Campus.
Marketing management unit-1
The document provides an overview of the key concepts to be covered in the Marketing Management course. It discusses the evolution of marketing from production to sales to marketing-oriented eras. The objectives are to understand marketing concepts, evolution of marketing management, and the nature and scope of marketing management. It also defines key terms like market, exchange, needs and wants, utility, marketing mix, and marketing environment. The marketing mix consists of product, price, place, and promotion. Environmental scanning techniques are also discussed.
ppt lecture 1 and 2 chapter 1 marketing is managing profitable CR.pptx
Marketing involves managing profitable customer relationships. It is defined as a social and managerial process of understanding customer needs and creating value to satisfy those needs. The key aspects of marketing include:
1. Understanding customers and their needs, wants, and demands through market research.
2. Designing marketing strategies focused on selecting target customer segments and developing value propositions to satisfy those segments.
3. Implementing marketing programs using the marketing mix of product, price, place, and promotion to deliver value to customers.
4. Building strong, profitable relationships with customers through excellent customer service, loyalty programs, and relationship management tools.
The goal of marketing is to attract new customers, retain existing customers,
Introduction to marketing principles week 1
This document provides an introduction to marketing principles. It defines marketing as creating, communicating, delivering, and exchanging offerings of value for customers. Marketing involves understanding customer needs and wants in order to meet them. A business uses a marketing mix of product, price, place, and promotion to develop a value proposition and target specific customer segments. An orientation focused on customer satisfaction through understanding needs and building relationships leads to greater success than sales-driven approaches.
Marketing management
The document discusses the importance and scope of marketing in the 21st century. It states that financial success often depends on a company's marketing abilities to create sufficient demand for products and services. It also notes that marketing involves identifying and meeting human and social needs profitably. The document outlines what can be marketed, including goods, services, events, experiences, organizations and information. It discusses different orientations companies can take towards the marketplace, such as the production, product, selling, marketing and holistic marketing concepts.
An Overview of Marketing .pptx
This document provides an overview of marketing and marketing management. It defines marketing as a process of creating, distributing, promoting, and pricing goods and services to facilitate satisfying exchange relationships with customers. The core concepts of marketing include needs, wants and demands, products and services, value and satisfaction, exchange and relationships. Marketing philosophies like production, product, selling, and marketing concepts are discussed in relation to a company's orientation. The importance, scope and goals of marketing are also outlined. Marketing management involves planning, organizing, implementing and controlling marketing efforts as part of a company's strategic approach.
Airline Marketing 2 principle of marketing
This document provides an overview of airline marketing principles. It defines marketing as identifying and satisfying customer needs profitably. The marketing mix for airlines includes the 4Ps of product, price, place, and promotion. Product refers to the airline's services. Price decisions include pricing strategies and tactics. Place considers providing customer access and convenience. Promotion comprises communications like advertising. The document also discusses critiques of marketing, differences between consumer and industrial marketing, extensions to the 4Ps as the 7Ps, and a 7-step model for applying marketing with steps like understanding customers, the environment, and developing strategies, products, pricing, distribution channels, and promotions.
Mm intro & value
B
The marketer's job is to find the right customers for their products, not the other way around. Marketers start with the products/services they have to offer and then identify the target customers that would be most receptive to and benefit most from those offerings.
Similar to Marketing (20)
Defining Marketing for the New Realities Kotler 15e CHAP01.pptx
Defining Marketing for the New Realities Kotler 15e CHAP01.pptx
ppt lecture 1 and 2 chapter 1 marketing is managing profitable CR.pptx
ppt lecture 1 and 2 chapter 1 marketing is managing profitable CR.pptx
Recently uploaded
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Top five deadliest dog breeds in America
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
CACJapan - GROUP Presentation 1- Wk 4.pdf
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Recently uploaded (20)
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
Marketing
- 1. MARKETING
- 2. MEANING : Marketing is the process of developing , promoting and distributing products to satisfy consumer needs and want. SIMPLE DEFINITION : marketing is the management process responsible for identifying , anticipating and satissfying consumer requiement profitably GOALS: 1. Attract new customers by promising superior value. 2. Keep and grow current customers by delivering satisfaction
- 4. MARKETING IS DEFINED AS: OLD VIEW OF MARKETING: MAKING A SALE – ‘TELLING AND SELLING’ NEW VIEW OF MARKETING SATISFYING CONSUMER NEEDS • Marketing is the activity , set of instuction and processes for creating , communication , delivering , and exchanging offerings that have value foe customers, clients , partners, and society at a large
- 5. The set of controllable ,tactical marketing tools tahat the firm blends to produce the response it wants in the target market. • PRODUCT : variety, feature, brand name, quality, design, packaging and service • PRICE : last price, discounts, allowance, payment period, and credit terms • PLACE : distribution channel, coverage, logistics, locations,transportation and inventory • PROMOTIONS : advertising , sales promotion, public relation, and personal selling
- 6. THE MARKETING PROCESS : A simple model of the marketing process : • Understanding the market place and customer needs and wants • Capture value from customers to creat profits and customer quality • Construct and integrated marketing programs that deliver superior value. • Build profitable relationships and create customer delight • Design a customer driven marketing strategy
- 7. CASE STUDY
- 8. MARKETING STRATEGY : • target segment of NIVEA WERE preliminary women from upper class of society • Mass marketing • Taking help of advertising for brand recoganisation • Expanding brand globaly