Have you ever searched the Internet for certain information where the search engine returned a different result? For example, if you were to search for "The Madonna" as the representation of Mary in the form of an art, you would probably use the keyword "Madonna" to search for it on the internet. If you use that keyword nowadays, you are more likely to stumble upon "Madonna," the music artist instead. But if you used "The Madonna" to search for "The Madonna" in the first place, you will be directed in the right result.