1. RULES
Advertising will make a bad product fail faster. Advertising
takes time. Expect failure. Think of your audience first.
Advertising budgets don’t scale evenly. The right answer
today is the wrong answer tomorrow. Be relevant. Be
optimistic.
1
THE ADVERTISING
EXAMPLES
Newspaper, magazines, television and radio advertisements,
banners, flags, wraps, advertisements displayed over the
internet and digital devices.
TIPS
What makes you stand out. Use a powerful headline. Make
them an offer. Talk about the benefits. Tell your news. Take
away their fear.Call to action. Make it seem urgent.
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4
N A I L E T H C O R D E R O
USES
Most advertising involves promoting a good that is for sale,
but similar methods are used to encourage people to drive
safely, to support various charities, or to vote for political
candidates, among many other examples.
2
The techniques used to bring products, services, opinions, or
causes to public notice for the purpose of persuading the
public to respond in a certain way toward what is advertised.