Jeff Fuller, President of Fuller Industrial, shares his story about how he became an entrepreneur with his list of “Top 10 things I do as an Entrepreneur”.
"10 things I do as an Entrepreneur" with Jeff Fuller - NORCAT Entrepreneurship 101
1. Top 10 things I do as an
entrepreneur
March 25, 2015
NORCAT
2. Agenda
Short history
Top ten things I do as an entrepreneur
Questions, comments
Disclaimer – these are the things I do. I believe they are universal. Results may vary
3. History
Moved to Sudbury in grade one
Potato farmer
Laurentian University, HBComm
Banker
Rock and Roll Musician
Family business
Amalgamated business
Bad partners
Started Fuller
Always looking for opportunities
4. 1) Really know my vision
Business and personal vision must be in alignment
- Mine = partner of choice, determination, optimism
- My vision is my north star. If a decision takes me away from my
vision, it is a bad decision
Think big
Focus on the things I want
- Rocking chair test
5. 2) Understand the market
Don’t underestimate competitors
What is the size of the addressable market?
How much market share can I realistically take?
Where is the market going?
Look for blue ocean opportunities
- uncontested market space, unlock new demand
6. 3) Think like a customer
Get paid to help people – don’t think more for less
Use customer needs to drive my decisions
7. 4) Understand what risk
management means for me
Calculated risk – risk management changes with
age
An entrepreneur is a person who jumps off a cliff
and builds a plane on the way down
8. 5) Do the things that
unsuccessful people don’t
Work hard (and smart)
Set goals – write them down, review them every day
Expect more from myself than anyone else (and
forgive myself when I should)
Go the extra mile in everything I do
9. 5) Do the things that
unsuccessful people don’t
Do an act of kindness every day without
expectation of reward
Have good rituals
Do what I say I am going to do
Keep commitments to myself
Make the hard decisions
10. 6) Good process leads to
good results
A company with average people and good
processes will beat a company with super star
performers and poor processes.
Solve problems with 5 why’s, not 5 who’s
Read The Toyota Way
11. 7) Have a strong stomach
Have a positive attitude
Live with ad “attitude of gratitude”
Remember the Serenity Prayer
God, grant me the serenity to accept the things I cannot change,
The courage to change the things I can,
And the wisdom to know the difference
12. 8) Have unstoppable
determination
Stop and remember your successes whenever you
have a set back
Ask good questions - if you are getting the wrong answers,
you are asking the wrong questions
Don’t listen to naysayers
Have positive expectations – plan for the worst, but
hope for the best
13. 9) Think and grow rich
Prepare for success and failure
Associate with mentors and people who have
achieved the success you are looking for
Make $$$ - cash is king!
You get what you give – give back
14. 10) Have Fun
Life is short
Stay healthy – you are useless to yourself and
employees if you are sick
Keep balance and enjoy your family and friends