4. Role of
Universities
3
USA EUROPE CHINA
Product
Building
Education/
Research
Product
Building
Gov. Gov.Gov.
Univ.Univ. Univ.
Corpo
rate
Corpo
rate
Corpo
rate
5. Development of
HSBA System
4
HSBA 4.0
SQUARE
We understand business
• 250 corporate
companies
• 1000 students
• projects + studies
• qualifying talents
• coaching management
We innovate business
• 100 innovative
projects
• various start-ups
• agile methods
• experts + network
We scale innovation
• place for implementing
innovation
• governance for driving
innovation
• access to ecosystem
• innovation as a service for
all company sizes, -
structures and types
6. Dual Innovation
5
Education Product Building
Closed Shop Open Innovation
Lab Hub
Institute Ecosystem
250 partner companies
100 innovation projects
1000 students
50 start-ups