Digital Health: Company presentation by Victoria Engelhardt, Keleya at the NOAH Conference Berlin 2019, 13-14 June, STATION.

1. We help pregnant women and their
partners to have a
safe and even more joyful
pregnancy experience
My pregnancy

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. Launch in Q4 2017 –
so far, we received 6-digit
Seed investment
Various Apple features &
close relationships with them
First deals with
insurance companies
ACHIEVEMENTS

4. Nearly 100% suffer under
physical/psychological
changes during this time
?
Many women
don‘t have access
to midwife services
>70% are overwhelmed
& insecure about how to
exercise, what to buy or to eat
THE PROBLEM WE ARE SOLVING:
KEY CHALLENGES FOR A PREGNANT WOMAN

5. Provide personalized, midwife-based
knowledge to every woman out there,
as an addition to gynecologist- and
midwife appointments.
THE SOLUTION

6. We offer workouts,
nutrition plans and health
advice…
We help the woman have a
safe and enjoyable
pregnancy
..adjusted to the individual
pregnancy needs, such as
symptoms and dietary
restrictions.
..combined with a
complete birth preparation
course to do at home.
HOW WE DO THIS

7. KELEYA HELPS WOMEN
We increase her wellbeing, encourage her to have a healthier lifestyle and help prepare her optimally
for birth.

8. THE PRESS ALSO LOVES US

9. Keleya is fun, and gets used intensively by our customers:
Ø number of health-relevant data points per month
>54% Retention after four weeks
2,3 Ø number of workouts per week
>5k Paying users
WE ARE THE B2C COMPETENCE FOR PREGNANCY
38

10. * B2B SaaS Model not even modelled yet
CAC already on par with CLV. Additional services such as birth-preparation, tele-
consulting and post-natal program will further increase CLV to way beyond 60 EUR.
2018 2019 2020 2021
CAC
CLV
20€
30€ 35€
41€
15-25€ 12-18€
7€ 5€
TBD
FINANCIALS:
WE ARE SCALING WITH POSITIVE UNIT ECONOMICS SINCE Q3/18

11. OUTLOOK: KELEYA WILL BE THE ONLY SOLUTION, THAT CONNECTS
PREGNANT WOMEN, MIDWIVES & INSURANCE COMPANIES
1.0 HEALTH APPS
First launch of health apps
2.0 DIGITAL HEALTH
First reimbursement deals for
selected solutions
3.0 CONNECTED HEALTH
Digital connection of relevant
stakeholders
Insurance
LEVEL OF
INTEGRATION
TIME
✓✓ 2020..
Insurance

12. Sarah Müggenburg
(Head of Content
& Co-Founder)
Victoria Engelhardt
(CEO & Co-Founder)
Maria Vyshnevska
(Head of Product)
David Chavez
(Head of Engineering)
Sis Timberg
(Growth)
Our team incorporates deep knowledge about pregnancy, yoga, entrepreneurship and mobile
— combined with a strong passion for making pregnancy an even greater experience.
OUR LEADERSHIP TEAM COMBINES ALL RELEVANT EXPERTISE

13. Do you want to be part
of the future of
digital health ?

14. GET IN TOUCH
WITH US
We are looking for the
next round of funding:
700.000 EUR
(>50% already
committed)
Victoria@keleya.de