Sanjay Singhal - Everything Google Alerts, Adwords & Analytics


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These days, Google-ing goes way beyond searching online – Google provides some of the Internet’s best online marketing tools around. This workshop will guide you through how you can use Google tools to promote your cause, raise money, and operate more efficiently. You will learn about Google AdWords, Analytics and Alerts and how they can contribute to the growth and success of your organization. Learn about the basic functions and starting requirements for each tool, gain insider tips, and get your Google questions answered.

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Sanjay Singhal - Everything Google Alerts, Adwords & Analytics

  1. 1. A is for Google Alerts, Analytics, and Adwords… Getting Google to work for you.
  2. 2. Who is Sanjay Singhal <ul><li>And why should you listen to me about web tools and traffic? </li></ul><ul><ul><li>Seven years of e-commerce experience. Pretty much since the beginning. </li></ul></ul><ul><li> </li></ul><ul><ul><li>150,000 visitors a month </li></ul></ul><ul><li> </li></ul><ul><ul><li>4.2 million visitors a month </li></ul></ul><ul><li> </li></ul><ul><ul><li>Just getting going </li></ul></ul><ul><ul><li>45,000 visitors a month </li></ul></ul>
  3. 3. Alerts, Analytics, and Adwords <ul><li>Google provides great tools to help any web-based business be more successful. </li></ul><ul><li>Alerts </li></ul><ul><ul><li>Find out what people are saying about you </li></ul></ul><ul><li>Analytics </li></ul><ul><ul><li>Find out how well your website is doing </li></ul></ul><ul><li>Adwords </li></ul><ul><ul><li>Get visitors to your website </li></ul></ul>
  4. 4. Alerts <ul><li>Google Alerts is a service that sends you an email with links to any internet hit with keywords that you specify </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>News Stories </li></ul></ul><ul><ul><li>Youtube Videos </li></ul></ul><ul><li>What can you get alerted about? </li></ul><ul><ul><li>You </li></ul></ul><ul><ul><li>Your industry </li></ul></ul><ul><ul><li>Your competition </li></ul></ul>
  5. 5. Signing up for Alerts <ul><li> </li></ul>
  6. 6. Verify <ul><li> </li></ul>
  7. 7. What You Get <ul><li> </li></ul>
  8. 8. Analytics <ul><li>Google Analytics is a free service you can use to get deep information on what people are doing with your website. </li></ul><ul><ul><li>Visitor volume trends </li></ul></ul><ul><ul><li>Where they’re coming from </li></ul></ul><ul><ul><li>What pages they go to on your site </li></ul></ul><ul><li>Can you do it yourself? </li></ul><ul><ul><li>No </li></ul></ul><ul><li>Then why are you talking about this? </li></ul><ul><ul><li>So you *know* about it </li></ul></ul>
  9. 9. How Analytics Works <ul><li> </li></ul><ul><li>How does it work? </li></ul><ul><ul><li>Sign up for an account </li></ul></ul><ul><ul><li>Enter basic website information </li></ul></ul><ul><ul><li>Get a snippet of code to insert on every page of the site </li></ul></ul><ul><li>Analytics then reports back </li></ul><ul><ul><li>Tracks each visitor via a cookie </li></ul></ul><ul><ul><li>Tells you interesting information about them and what they do on the site </li></ul></ul>
  10. 10. You Can Learn What?
  11. 11. You Can Learn What?
  12. 12. Out of Curiousity <ul><li>Hi Steve Jobs </li></ul>
  13. 13. Adwords <ul><li>Adwords is a way to advertise on Google </li></ul><ul><li>Adwords was a revolution (and not invented by Google) </li></ul><ul><ul><li>Pay per click, not per impression </li></ul></ul><ul><ul><li>Context-sensitive </li></ul></ul><ul><li>It is the most targeted, cost-effective advertising medium there is </li></ul><ul><ul><li>Only people who are looking for your product will see you </li></ul></ul><ul><ul><li>You only pay if they’re interested enough to come to your site </li></ul></ul><ul><li>Any flaws? </li></ul><ul><ul><li>Limited volume, non-interruptive </li></ul></ul>
  14. 14. Adwords
  15. 15. Adwords <ul><li>Is it complicated? </li></ul><ul><ul><li>It can be </li></ul></ul><ul><li>Can I do it myself? </li></ul><ul><ul><li>Yes! </li></ul></ul><ul><li> </li></ul><ul><ul><li>Bottom left of page </li></ul></ul>
  16. 16. Adwords <ul><li>Is it complicated? </li></ul><ul><ul><li>Just follow your nose </li></ul></ul>
  17. 17. Adwords
  18. 18. Adwords
  19. 19. Adwords
  20. 20. Adwords
  21. 21. Getting Adwords to Really Work <ul><li>Location, Location, Location </li></ul><ul><li>So pick your keywords carefully! </li></ul><ul><ul><li>Be creative, this is an art </li></ul></ul><ul><ul><li>Episodes vs Shows </li></ul></ul><ul><li>Tidbits </li></ul><ul><ul><li>Quality score and minimum bids </li></ul></ul><ul><ul><li>Adwords editor </li></ul></ul><ul><ul><li>Golden triangle (not necessarily) </li></ul></ul>