DAM Elizabeth Arden

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DAM Elizabeth Arden

  1. 1. Digital Asset Management a service of The Jupiter Drawing Room Digital & Online Production Services
  2. 2. Digital Asset Management | | dig•it•al as•set man•age•ment Refers to technology which helps us to manage the mass of data which we work with and produce in our personal and professional lives.
  3. 3. “Some painful inefficiencies have historically been accepted as part of the intrinsic nature of advertising” Mike Pollitt Chief Technical Officer Adstream UK
  4. 4. “Digital Asset Management can create environments where nobody has to wait for Marketing Collateral. ey can receive what they need anytime from anywhere creating true direct to market marketing.” Stephen Beatty VP Advertising Services Toyota - WorldWide
  5. 5. A software solution to enable the efficient rollout of marketing CI:
  6. 6. A software solution to enable the efficient rollout of marketing CI: • Itʼs a website to order marketing material, check CI, latest info……
  7. 7. A software solution to enable the efficient rollout of marketing CI: • Itʼs a website to order marketing material, check CI, latest info…… • Customised for Elizabeth Arden
  8. 8. A software solution to enable the efficient rollout of marketing CI: • Itʼs a website to order marketing material, check CI, latest info…… • Customised for Elizabeth Arden • Itʼs controlled by the EA Marketing and maintenanced by TJDR
  9. 9. A software solution to enable the efficient rollout of marketing CI: • Itʼs a website to order marketing material, check CI, latest info…… • Customised for Elizabeth Arden • Itʼs controlled by the EA Marketing and maintenanced by TJDR • All orders go through to Jupiter, CE generated, then dispatched
  10. 10. A software solution to enable the efficient rollout of marketing CI: • Itʼs a website to order marketing material, check CI, latest info…… • Customised for Elizabeth Arden • Itʼs controlled by the EA Marketing and maintenanced by TJDR • All orders go through to Jupiter, CE generated, then dispatched • Itʼs cost efficient
  11. 11. How can local independent production resources benefit of online DAM?
  12. 12. How can local independent production resources benefit of online DAM? • A centralised on-line digital asset repository improves your local production time to market as all assets are directly and immediately available 24/7
  13. 13. How can local independent production resources benefit of online DAM? • A centralised on-line digital asset repository improves your local production time to market as all assets are directly and immediately available 24/7 • Improved international reusability through on-line access of local produced assets and core intellectual property
  14. 14. How can local independent production resources benefit of online DAM? • A centralised on-line digital asset repository improves your local production time to market as all assets are directly and immediately available 24/7 • Improved international reusability through on-line access of local produced assets and core intellectual property • Promotes collaboration between previous independently operating units
  15. 15. How can local independent production resources benefit of online DAM? • A centralised on-line digital asset repository improves your local production time to market as all assets are directly and immediately available 24/7 • Improved international reusability through on-line access of local produced assets and core intellectual property • Promotes collaboration between previous independently operating units • Empowers local markets to chooses the images they need for their specific local markets
  16. 16. How can local independent production resources benefit of online DAM? • A centralised on-line digital asset repository improves your local production time to market as all assets are directly and immediately available 24/7 • Improved international reusability through on-line access of local produced assets and core intellectual property • Promotes collaboration between previous independently operating units • Empowers local markets to chooses the images they need for their specific local markets • Optimised Cost of Doing Business by promoting reusability, elimination of courier cost, hard cost and time saving of outsourced resources
  17. 17. Who has the ownership of the DAM system and itʼs content?
  18. 18. Who has the ownership of the DAM system and itʼs content? • The software used will be owned by The Jupiter Drawing Room but is readily available for purchase from software vendors throughout the world
  19. 19. Who has the ownership of the DAM system and itʼs content? • The software used will be owned by The Jupiter Drawing Room but is readily available for purchase from software vendors throughout the world • Licenses bought for client can be moved with client on request
  20. 20. Who has the ownership of the DAM system and itʼs content? • The software used will be owned by The Jupiter Drawing Room but is readily available for purchase from software vendors throughout the world • Licenses bought for client can be moved with client on request • All digital assets are owned by client from the moments it has paid for the development and production of such assets in full
  21. 21. Who has the ownership of the DAM system and itʼs content? • The software used will be owned by The Jupiter Drawing Room but is readily available for purchase from software vendors throughout the world • Licenses bought for client can be moved with client on request • All digital assets are owned by client from the moments it has paid for the development and production of such assets in full • The root workflow structure designed by The Jupiter Drawing Room will remain intellectual property of The Jupiter Drawing Room but can be bought by client for R 500,000 (subject to inflation)
  22. 22. Introducing Xinet software File server Digital rights management Print server Distribution Image server repurposing Approvals Web Portal Remote DAM workflow Image PDF creation replacement Transcoding
  23. 23. Introducing Xinet software
  24. 24. Introducing Xinet software • Founded in 1991 in Berkeley California
  25. 25. Introducing Xinet software • Founded in 1991 in Berkeley California • Regional offices in Germany, England & Japan
  26. 26. Introducing Xinet software • Founded in 1991 in Berkeley California • Regional offices in Germany, England & Japan • Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company,
  27. 27. Introducing Xinet software • Founded in 1991 in Berkeley California • Regional offices in Germany, England & Japan • Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company, Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc.
  28. 28. Introducing Xinet software • Founded in 1991 in Berkeley California • Regional offices in Germany, England & Japan • Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company, Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc. • Active in: 49 US states
  29. 29. Introducing Xinet software • Founded in 1991 in Berkeley California • Regional offices in Germany, England & Japan • Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company, Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc. • Active in: 49 US states 28 different countries
  30. 30. Introducing Xinet software • Founded in 1991 in Berkeley California • Regional offices in Germany, England & Japan • Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company, Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc. • Active in: 49 US states 28 different countries 6 different continents
  31. 31. Introducing Xinet software • Founded in 1991 in Berkeley California • Regional offices in Germany, England & Japan • Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company, Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc. • Active in: 49 US states 28 different countries 6 different continents 16 languages
  32. 32. Automated workflows
  33. 33. Remote colour proofing
  34. 34. Remote colour proofing On screen approval to optimise efficiencies and time to market with 100% colour accuracy.
  35. 35. Remote colour proofing On screen approval to optimise efficiencies and time to market with 100% colour accuracy. Placement of ISO certified screen remotely controlled by TJDR on EA premises.
  36. 36. Remote colour proofing On screen approval to optimise efficiencies and time to market with 100% colour accuracy. Placement of ISO certified screen remotely controlled by TJDR on EA premises. Immediate colour corrections
  37. 37. Remote colour proofing On screen approval to optimise efficiencies and time to market with 100% colour accuracy. Placement of ISO certified screen remotely controlled by TJDR on EA premises. Immediate colour corrections Reducing amount of colour proofs used to get to final colour
  38. 38. Remote colour proofing On screen approval to optimise efficiencies and time to market with 100% colour accuracy. Placement of ISO certified screen remotely controlled by TJDR on EA premises. Immediate colour corrections Reducing amount of colour proofs used to get to final colour Remote photography approval during actual shoot
  39. 39. Indication of cost
  40. 40. Indication of cost Once off installation cost including software R 125,000
  41. 41. Indication of cost Once off installation cost including software R 125,000 Hardware (Quato 20” screen and Mac mini) R 27,500
  42. 42. Indication of cost Once off installation cost including software R 125,000 Hardware (Quato 20” screen and Mac mini) R 27,500 Once off users licensing fee R 40,000
  43. 43. Indication of cost Once off installation cost including software R 125,000 Hardware (Quato 20” screen and Mac mini) R 27,500 Once off users licensing fee R 40,000 Total once off cost R 192,500
  44. 44. Indication of cost Once off installation cost including software R 125,000 Hardware (Quato 20” screen and Mac mini) R 27,500 Once off users licensing fee R 40,000 Total once off cost R 192,500 Monthly maintenance and uploading fee R 12,500
  45. 45. Indication of cost Once off installation cost including software R 125,000 Hardware (Quato 20” screen and Mac mini) R 27,500 Once off users licensing fee R 40,000 Total once off cost R 192,500 Monthly maintenance and uploading fee R 12,500 Monthly hosting fee R 2,000
  46. 46. Indication of cost Once off installation cost including software R 125,000 Hardware (Quato 20” screen and Mac mini) R 27,500 Once off users licensing fee R 40,000 Total once off cost R 192,500 Monthly maintenance and uploading fee R 12,500 Monthly hosting fee R 2,000 Total monthly cost R 14,500
  47. 47. Indication of cost Once off installation cost including software R 125,000 Hardware (Quato 20” screen and Mac mini) R 27,500 Once off users licensing fee R 40,000 Total once off cost R 192,500 Monthly maintenance and uploading fee R 12,500 Monthly hosting fee R 2,000 Total monthly cost R 14,500
  48. 48. Roll-out Roll-out What are the progression steps from here? What are the progression Workflow discovery 10 days create broad based buy-in by doing a workflow discovery exercise with several user units create broad based buy-in by doing a work DAM development 10 days based on the outcome of the above develop the final DAM workflow based on the outcome of the above develo Change management 5 days evaluate requirements for change of workflow evaluate requirements for change of workfl Implementation & Testing 15 days allow time for extensive testing before roll-out allow time for extensive testing before roll-o Roll-out 10 days training of users training of users ROI evaluation 5 days evaluate the outcome against deliverables evaluate the outcome against deliverables Total implementation time required 55 days
  49. 49. Questions?

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