Digital asset management refers to technology that helps organizations manage large amounts of digital data produced for personal and professional use. It provides a centralized online repository where digital assets can be stored, accessed, and shared. Implementing a digital asset management system allows for more efficient marketing material production and distribution by making assets instantly available from any location. It also promotes collaboration and empowers local markets to access the assets they need.

1. Digital Asset Management
a service of The Jupiter Drawing Room
Digital & Online Production Services

2. Digital Asset Management | |
dig•it•al as•set man•age•ment
Refers to technology which helps us to manage the mass of data which we work
with and produce in our personal and professional lives.

3. “Some painful inefficiencies have historically been
accepted as part of the intrinsic nature of advertising”
Mike Pollitt
Chief Technical Officer
Adstream UK

4. “Digital Asset Management can create environments where nobody has to wait
for Marketing Collateral. ey can receive what they need anytime from
anywhere creating true direct to market marketing.”
Stephen Beatty
VP Advertising Services
Toyota - WorldWide

5. A software solution to enable the efficient
rollout of marketing CI:

6. A software solution to enable the efficient
rollout of marketing CI:
• Itʼs a website to order marketing material, check CI, latest info……

7. A software solution to enable the efficient
rollout of marketing CI:
• Itʼs a website to order marketing material, check CI, latest info……
• Customised for Elizabeth Arden

8. A software solution to enable the efficient
rollout of marketing CI:
• Itʼs a website to order marketing material, check CI, latest info……
• Customised for Elizabeth Arden
• Itʼs controlled by the EA Marketing and maintenanced by TJDR

9. A software solution to enable the efficient
rollout of marketing CI:
• Itʼs a website to order marketing material, check CI, latest info……
• Customised for Elizabeth Arden
• Itʼs controlled by the EA Marketing and maintenanced by TJDR
• All orders go through to Jupiter, CE generated, then dispatched

10. A software solution to enable the efficient
rollout of marketing CI:
• Itʼs a website to order marketing material, check CI, latest info……
• Customised for Elizabeth Arden
• Itʼs controlled by the EA Marketing and maintenanced by TJDR
• All orders go through to Jupiter, CE generated, then dispatched
• Itʼs cost efficient

11. How can local independent production
resources benefit of online DAM?

12. How can local independent production
resources benefit of online DAM?
• A centralised on-line digital asset repository improves your local production
time to market as all assets are directly and immediately available 24/7

13. How can local independent production
resources benefit of online DAM?
• A centralised on-line digital asset repository improves your local production
time to market as all assets are directly and immediately available 24/7
• Improved international reusability through on-line access of local produced
assets and core intellectual property

14. How can local independent production
resources benefit of online DAM?
• A centralised on-line digital asset repository improves your local production
time to market as all assets are directly and immediately available 24/7
• Improved international reusability through on-line access of local produced
assets and core intellectual property
• Promotes collaboration between previous independently operating units

15. How can local independent production
resources benefit of online DAM?
• A centralised on-line digital asset repository improves your local production
time to market as all assets are directly and immediately available 24/7
• Improved international reusability through on-line access of local produced
assets and core intellectual property
• Promotes collaboration between previous independently operating units
• Empowers local markets to chooses the images they need for their specific
local markets

16. How can local independent production
resources benefit of online DAM?
• A centralised on-line digital asset repository improves your local production
time to market as all assets are directly and immediately available 24/7
• Improved international reusability through on-line access of local produced
assets and core intellectual property
• Promotes collaboration between previous independently operating units
• Empowers local markets to chooses the images they need for their specific
local markets
• Optimised Cost of Doing Business by promoting reusability, elimination of
courier cost, hard cost and time saving of outsourced resources

17. Who has the ownership of the DAM system and
itʼs content?

18. Who has the ownership of the DAM system and
itʼs content?
• The software used will be owned by The Jupiter Drawing Room but is
readily available for purchase from software vendors throughout the world

19. Who has the ownership of the DAM system and
itʼs content?
• The software used will be owned by The Jupiter Drawing Room but is
readily available for purchase from software vendors throughout the world
• Licenses bought for client can be moved with client on request

20. Who has the ownership of the DAM system and
itʼs content?
• The software used will be owned by The Jupiter Drawing Room but is
readily available for purchase from software vendors throughout the world
• Licenses bought for client can be moved with client on request
• All digital assets are owned by client from the moments it has paid for the
development and production of such assets in full

21. Who has the ownership of the DAM system and
itʼs content?
• The software used will be owned by The Jupiter Drawing Room but is
readily available for purchase from software vendors throughout the world
• Licenses bought for client can be moved with client on request
• All digital assets are owned by client from the moments it has paid for the
development and production of such assets in full
• The root workflow structure designed by The Jupiter Drawing Room will
remain intellectual property of The Jupiter Drawing Room but can be
bought by client for R 500,000 (subject to inflation)

22. Introducing Xinet software
File server
Digital rights
management Print server
Distribution Image
server repurposing
Approvals Web Portal
Remote
DAM
workflow
Image
PDF creation replacement
Transcoding

23. Introducing Xinet software

24. Introducing Xinet software
• Founded in 1991 in Berkeley California

25. Introducing Xinet software
• Founded in 1991 in Berkeley California
• Regional offices in Germany, England & Japan

26. Introducing Xinet software
• Founded in 1991 in Berkeley California
• Regional offices in Germany, England & Japan
• Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company,

27. Introducing Xinet software
• Founded in 1991 in Berkeley California
• Regional offices in Germany, England & Japan
• Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company,
Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc.

28. Introducing Xinet software
• Founded in 1991 in Berkeley California
• Regional offices in Germany, England & Japan
• Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company,
Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc.
• Active in: 49 US states

29. Introducing Xinet software
• Founded in 1991 in Berkeley California
• Regional offices in Germany, England & Japan
• Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company,
Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc.
• Active in: 49 US states
28 different countries

30. Introducing Xinet software
• Founded in 1991 in Berkeley California
• Regional offices in Germany, England & Japan
• Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company,
Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc.
• Active in: 49 US states
28 different countries
6 different continents

31. Introducing Xinet software
• Founded in 1991 in Berkeley California
• Regional offices in Germany, England & Japan
• Avon, Macyʼs, Jarden, Rohm & Haas, The Topps Company,
Ford, GM, Philip Morris, Nestle, McDonalds, Unilever, etc.
• Active in: 49 US states
28 different countries
6 different continents
16 languages

32. Automated workflows

33. Remote colour proofing

34. Remote colour proofing
On screen approval to optimise efficiencies and time to
market with 100% colour accuracy.

35. Remote colour proofing
On screen approval to optimise efficiencies and time to
market with 100% colour accuracy.
Placement of ISO certified screen
remotely controlled by TJDR on EA
premises.

36. Remote colour proofing
On screen approval to optimise efficiencies and time to
market with 100% colour accuracy.
Placement of ISO certified screen
remotely controlled by TJDR on EA
premises.
Immediate colour corrections

37. Remote colour proofing
On screen approval to optimise efficiencies and time to
market with 100% colour accuracy.
Placement of ISO certified screen
remotely controlled by TJDR on EA
premises.
Immediate colour corrections
Reducing amount of colour proofs
used to get to final colour

38. Remote colour proofing
On screen approval to optimise efficiencies and time to
market with 100% colour accuracy.
Placement of ISO certified screen
remotely controlled by TJDR on EA
premises.
Immediate colour corrections
Reducing amount of colour proofs
used to get to final colour
Remote photography approval
during actual shoot

40. Indication of cost

41. Indication of cost
Once off installation cost including software R 125,000

42. Indication of cost
Once off installation cost including software R 125,000
Hardware (Quato 20” screen and Mac mini) R 27,500

43. Indication of cost
Once off installation cost including software R 125,000
Hardware (Quato 20” screen and Mac mini) R 27,500
Once off users licensing fee R 40,000

44. Indication of cost
Once off installation cost including software R 125,000
Hardware (Quato 20” screen and Mac mini) R 27,500
Once off users licensing fee R 40,000
Total once off cost R 192,500

45. Indication of cost
Once off installation cost including software R 125,000
Hardware (Quato 20” screen and Mac mini) R 27,500
Once off users licensing fee R 40,000
Total once off cost R 192,500
Monthly maintenance and uploading fee R 12,500

46. Indication of cost
Once off installation cost including software R 125,000
Hardware (Quato 20” screen and Mac mini) R 27,500
Once off users licensing fee R 40,000
Total once off cost R 192,500
Monthly maintenance and uploading fee R 12,500
Monthly hosting fee R 2,000

47. Indication of cost
Once off installation cost including software R 125,000
Hardware (Quato 20” screen and Mac mini) R 27,500
Once off users licensing fee R 40,000
Total once off cost R 192,500
Monthly maintenance and uploading fee R 12,500
Monthly hosting fee R 2,000
Total monthly cost R 14,500

48. Indication of cost
Once off installation cost including software R 125,000
Hardware (Quato 20” screen and Mac mini) R 27,500
Once off users licensing fee R 40,000
Total once off cost R 192,500
Monthly maintenance and uploading fee R 12,500
Monthly hosting fee R 2,000
Total monthly cost R 14,500

49. Roll-out Roll-out
What are the progression steps from here? What are the progression
Workflow discovery 10 days
create broad based buy-in by doing a workflow discovery exercise with several user units create broad based buy-in by doing a work
DAM development 10 days
based on the outcome of the above develop the final DAM workflow based on the outcome of the above develo
Change management 5 days
evaluate requirements for change of workflow evaluate requirements for change of workfl
Implementation & Testing 15 days
allow time for extensive testing before roll-out allow time for extensive testing before roll-o
Roll-out 10 days
training of users training of users
ROI evaluation 5 days
evaluate the outcome against deliverables evaluate the outcome against deliverables
Total implementation time required 55 days

50. Questions?