Munier BBN Digital

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Find out about our digital approach, our culture, and what makes us different from the agency next door.

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Munier BBN Digital

  1. 1. Munier BBN Digital
  2. 2. Summary <ul><li>The agency </li></ul><ul><li>Our process </li></ul><ul><li>Our work </li></ul>
  3. 3. Munier-BBN, who are we? <ul><li>B2B2C branding and communication specialists </li></ul><ul><li>Coherence, differentiation and deployment </li></ul><ul><ul><li>Through communication systems that can be deployed on all media and touch points. </li></ul></ul><ul><li>Find the right balance between ON and OFF </li></ul><ul><ul><li>Building performing brands thanks to a multichannel approach. </li></ul></ul><ul><li>Contribute to growth </li></ul><ul><ul><li>Market development and extension strategies. </li></ul></ul><ul><li>Collaborative approach </li></ul><ul><ul><li>Work closely with strategic marketing departments - at corporate level - to develop brand platforms and communication systems to create consistency and uniqueness. </li></ul></ul>
  4. 4. Where do we come from? <ul><li>A webagency meets a consultancy specialized in B2B. </li></ul><ul><li>In 2008 Munier-BBN acquires a web pure player, Global Beings, with whom it collaborated for several years. </li></ul><ul><li>Munier BBN Digital supports its key account customers through the entire lifecycle of their digital projects. </li></ul>
  5. 5. Our network <ul><li>Munier BBN Digital </li></ul><ul><li>6 employee </li></ul>Munier BBN 30 employee between Paris and Stockholm BBN The Business Branding Network - 26 agencies worldwide - 1500 branding and communication specialists ) )
  6. 6. Our values <ul><li>Strategy </li></ul><ul><ul><li>Our core business enables us to provide strategic advice to our clients and define the scope of their projects with them, in order to match their objectives. </li></ul></ul><ul><li>Creativity </li></ul><ul><ul><li>As a multiplier of efficiency at all project levels. </li></ul></ul><ul><li>Technological know-how </li></ul><ul><ul><li>To integrate and understand all web issues and specificities, evaluate the feasibility and deploy the necessary resources to succeed. </li></ul></ul>
  7. 7. Agency structure { Creation & Webdesign Development SEO & Webanalytics Project management Strategy & Consulting
  8. 8. Our services <ul><li>Market research, positioning, strategy </li></ul><ul><li>Webdesign, animation, RIA, ergonomics </li></ul><ul><li>Editorial SEO, technical SEO, relational SEO </li></ul><ul><li>Information architecture, functional storyboard, technical specifications </li></ul><ul><li>Relational marketing: CRM, games, newsletters, emailing </li></ul><ul><li>Community: dialog platforms, animation, moderation </li></ul><ul><li>Content production: advergaming, on line magazines, Web TV  </li></ul>
  9. 9. Our areas of online work specifically B2B <ul><li>Targeting and segmentation </li></ul><ul><ul><li>Specifically for niche markets (dayparting, age group, geography, etc.). </li></ul></ul><ul><li>Market research </li></ul><ul><ul><li>Alternative versions, competitive intelligence, alerts, dialog platforms. </li></ul></ul><ul><li>Knowledge sharing </li></ul><ul><ul><li>Wikis, blogs, CMS, a centralized knowledge but open to all, accessible and always up to date. </li></ul></ul><ul><li>The service dimension of your value proposition </li></ul><ul><ul><li>Online tools as an added value for products or services </li></ul></ul>
  10. 10. Our network of specialised partners
  11. 11. Summary <ul><li>The agency </li></ul><ul><li>Our process </li></ul><ul><li>Our work </li></ul>
  12. 12. Digital ecosystem life cycle Exist Visibility, accessibility, SEO Share Content, tools, services Listen Statistics, monitoring, benchmarking Renew Analysis, audit, strategy Unify Community, CRM, partnerships 1 2 3 4 5
  13. 13. Our functionnal role within web projets Facilitate cross functional dialog among all departments involved in the project Munier BBN Digital Management Information Technology Marketing
  14. 14. Our method Audit / Benchmark Strategic scenario Déploiement Positioning Value proposition Competition Best practices Opportunities Threats Market Website Ecosystem Web analytics Benchmark E-reputation Visibility Coherence Vitality User experience Personas Web 2.0 tools SEO Media planning Social networking PPC Emailing Content Services Ergonomics Design User test Site map Functional storyboard Content production Development Launch
  15. 15. Mapping of webmarketing tools
  16. 16. Awards… TOP COM d’Or Section Stratégie de Communication Corporate B2B Campagne Bovilis IBR Marker Client Intervet Trophées Fragonnard Publicité Vétérinaire Prix du Jury Campagne Equilis Prequenza Client Intervet 2007 2008 TOP COM d’Or Section Publicité B2B Campagne Frog power Client Caceis 2007 TOP COM d’Or Section Publicité B2B Campagne Yin et Yang Client Puratos 2005 2006 TOP COM d’Or Section Stratégie de Communication Corporate B2B Campagne Seduction recipe Client PatisFrance-Puratos
  17. 17. Summary <ul><li>The agency </li></ul><ul><li>Our process </li></ul><ul><li>Our work </li></ul>
  18. 18. Our work B2C TV channel launch Webdesign, Flash, Video
  19. 19. Our work B2C GPS navigation launch RIA Video optimisation
  20. 20. Our work B2B Car leasing E-commerce Information architecture Webdesign
  21. 21. Our work B2B Animal health Advergaming Conception Storyboard Webdesign
  22. 22. Our work B2B High resistance steel Web TV Storyboard Emailing Banners Social media
  23. 23. Our work B2C Loft design Information architecture Webdesign Flash RIA
  24. 24. Our work B2C TV, vidéo, hi-fi promotion RIA Interactive video
  25. 25. Our work B2B Product launch website Information architecture Webdesign RIA
  26. 26. Our work
  27. 27. Our work B2B European corporate website Information architecture Webdesign Development
  28. 28. Thank you

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