About Practice in event management

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www.cuchd.in Campus: Gharuan, Mohali
Practice in Event Management
By
Dr. Sandeep Kumar
(Assistant Professor)
(UIMS)

2. To understand science of event management and its
various aspects.
To be aware about the roles & responsibilities of event
coordinator as a part of a event organization.
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www.cuchd.in Campus: Gharuan, Mohali
Course Objective

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www.cuchd.in Campus: Gharuan, Mohali
Objective of the Topic
• To understanding of various practice in event management.
• To be aware about the roles & responsibilities of event
coordinator as a part of a event organization.

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www.cuchd.in Campus: Gharuan, Mohali
PRACTICES IN EVENT MANAGEMENT
 Managing an event can be one of the most time-consuming things that will ever
come across your desk.
 Follow the event management best practices, and prioritize the most important
aspects of your event.
 A successful event may hinge on what seem to be very minor items, so keeping
organized throughout the event planning process will help to ensure your event’s
success.
 An event management company usually has three major departments:
operations, research & strategic planning and marketing.

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PRACTICES IN EVENT MANAGEMENT
 Research and strategy involves a deep understanding of the brand or
product that has to be launched.
 Operations involve conceptualizing i.e., envisioning the event as a
brand and researching to suit the need and exclusive values of the
brand.
 Creativity is obviously the quintessential ingredient, which sets one
company apart from the rest.
 The success of an event management team depends upon its
capacity to innovate with themes that have never been thought of
before.
 Inter personal and people management skills are at the heart of this
profession.

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CORPORATE EVENTS
 Corporate event is the type which involve just one single business
company/corporation.
 It includes the annual conferences, staff motivation event, award
ceremony, dinner program, conventions, incentive trip, annual meeting,
strategic planning, board meetings, product launches, client
appreciation event etc.
 The purpose of these events may be to give the colleagues the place
and space to come together in order to make changes, create changes
with in the organization.
 Key task include considering the competitions, resolving the
problems etc.

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CONFERENCE
 A conference is usually a large gathering of persons who meet to
discuss a particular experiences or information.
 The conference is a closed group discussion and it is generally
accepted that the participants have to register themselves for attending
the same.
 The purpose of a conference is to confer.
 The discussion in a conference usually results in a set of suggestions
or recommendations on the central theme of the conference.
 A wide range of activities takes place under the label ‘conference’ .

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www.cuchd.in Campus: Gharuan, Mohali
Course Outcome
•Basic understanding of Event Management
•Students understood conceptual knowledge of developing a
fertile for successful event.

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www.cuchd.in Campus: Gharuan, Mohali
Topic Outcome
•Students gained basic understanding of Event Management
through case studies
•Students understood conceptual knowledge of principles
and methods of event planning.
•Students understood conceptual knowledge of developing a
fertile for successful event.

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www.cuchd.in Campus: Gharuan, Mohali
References
Bowdin, Glenn; Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell. Events
Management (Events Management S.)
Goldblatt, Joe Twenty-First Century Global Event Management (The Wiley Event
Management Series)
References
 Steve Weinberg, The Reporter's Handbook: An Investigator's Guide to Documents and
Techniques, St. Martin's Press, 1996.
 Investigative Journalism: Context and Practice, Hugo de Burgh (ed), Routledge, London and
New York, 2000.
 Ansell et al (2002) „Investigative Journalism in Africa: Walking through a Minefield at
Midnight Reporters without Borders.‟
 Itule, Bruce and Anderson, Douglas (2007): News Writing and Reporting for Today’s Media
7th edition. McGraw Hill New York U.S.A.

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Thanks
Queries