About Various departments of ad agency

1. FUNDAMENTALS OF ADVERTISING
Topic: Various departments of Ad agency
By
Dr. Sandeep Kumar
(Assistant Professor)
(UIMS)
www.cuchd.in Campus: Gharuan, Mohali

2.  To understand ad agencies & their work
www.cuchd.in Campus: Gharuan, Mohali
Objectives of the Topic

3.  To provide students with a fundamental understanding of
advertising and its place in business, branding, and society.
 To provide students with the understanding about
contribution of advertising.
 Describe major bases for segmenting consumer and business
markets.
www.cuchd.in Campus: Gharuan, Mohali
Course Objectives

4. www.cuchd.in Campus: Gharuan, Mohali
Structure

5. www.cuchd.in Campus: Gharuan, Mohali
Contact Department

6. www.cuchd.in Campus: Gharuan, Mohali
Media Department

7. www.cuchd.in Campus: Gharuan, Mohali
Copy Department

8. www.cuchd.in Campus: Gharuan, Mohali
Art Department

9. www.cuchd.in Campus: Gharuan, Mohali
Production department

10. www.cuchd.in Campus: Gharuan, Mohali
Research Department

11. www.cuchd.in Campus: Gharuan, Mohali
Finance Department

12. www.cuchd.in Campus: Gharuan, Mohali
PR Department

13.  Understanding about ad agencies & how they work
www.cuchd.in Campus: Gharuan, Mohali
Topic’s Outcome

14.  Students will get to know about working of ad agency
www.cuchd.in Campus: Gharuan, Mohali
Topic’s Outcome

15.  Will prepare students for a career in Advertising Industry.
 Will acquire skills of Campaign planning, management and
development.
 Will develop professional communicative competence
www.cuchd.in Campus: Gharuan, Mohali
Course Outcome

16. • Working of different departments of ad agency
16
www.cuchd.in Campus: Gharuan, Mohali
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