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BRAND M:
Passionate about advertising
and marketing

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BRANDNAME:
MURTAZA SAIFF DEEN
As a firm believer in the power of communication, I am
motivated not only by the tremendous high of winning
advertising business but also by brand- building and the
enormous potential that it holds for boosting business and
creating wealth.
Born in 1978 in Bahrain, I can communicate fluently in English,
Arabic, Hindi, Urdu and Gujarati. I possess a valid Bahraini
driving license. I reside at villa 1713, Block 711, road 3122,
Tubli, Bahrain. Contact me on +973 17 813515, +973 36818081
or:murtazadeen@gmail.com
BRAND
PROPOSITION:
To build a trust-based relationship with clients and
represent the agency professionally and proactively.
BRIEFHISTORY
Account Director - Gulf Marcom (previously Gulf Saatchi
& Saatchi) from July 2008 till date.
15 years in the running, I have been a motivated, ambitious
professional who has grown from an Account Manager to an
Account Director in a short span of time. I am almost deemed a
Tamkeen specialist at Gulf Marcom due to my long stint with the
account right from being involved with the launch and new identity
for Tamkeen, to ABL and BTL campaigns, road shows, exhibitions etc.
I also worked closely on concept development and organising of the
Tamkeen Expo 2013, as well as in the current restructuring phase
that Tamkeen is going through.
I have worked on 2 editions of the BIAS and the rebranding of
Ministry of Transport and Telecommunication. Other clients include
Bahrain Duty free (F1 campaign), Bahrain Airport Services and
Bahrain Airport Company, and the Kalaam Telecom relaunch
campaign to announce its tie up with Lightspeed.
I have been spearheading the Seef Mall account for over two years
and oversaw the successful launch of Seef Mall Muharraq. I have led
and managed some of Seef Mall’s most successful events and
activations to include Seef Junior Supertstars, Deep Blue Seef and
Seefari to name a few.

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Account Director-Mediagenic, since January 2006 till
July 2008.
Working with new breed ICT provider, Etisalcom,
I worked on the launch of telecom products such as MyMore
calling service. Besides planning and developing marketing
promotions, my focus was also on building awareness and
branding potential for Etisalcom-Corporate. Also handled
automotive brands such as Suzuki, Peugeot
& Jaguar for Mohammed Jalal & sons, also actively involved in
the real estate scene handling investment portfolios for major
investment banks in Bahrain such as UGB, Sitra Mall a part of
DTZ property management, Arig, Reef real estate,Tamdeen real
estate in Kuwait.
Account Manager with Lowe Contexture from April
2002toDecember 2005.
Representing clients such as the Ahli United Bank, Venture
Capital Bank (O.B.U), International Investment Bank, Al
Amin Bank, Al Baraka Islamic Bank, my scope of work
extended beyond conventional advertising into events and
PPM.
Client Servicing Executive with Miracle Design
FromJanuary 1999 till March 2002
Major clients included Kuwait Finance House, Bahrain
Islamic Bank, First Islamic Bank, GBM Bahrain, Bahrain
Technology Park, Zen-do Bahrain, ABC Islamic Bank, ABC
Corporation and Durrat Al Bahrain.

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BRANDVALUES:
I believe communication and marketing should not
Only be target relevant, but brand relevant, too.
My strength is to understand the precise needs of a
client and deliver professionally through extensive
experience and knowledge of the market and industry.
An Administration in Business - Executive Certificate Course
& Bachelors in Marketing offered by the London Chamber of
Commerce and Industry, has established my fundamentals
and sharpened my marketing instincts.
BRAND M
POSITIONING:
Poised to make a valuable difference to any organization that
inspires me with a challenge.
Prepared to add a fresh perspective at all levels.
Positive about life, work and relationships.
Recommendations:
Hala Sulaiman – Corporate Communications Manager -
Tamkeen
Amal Sorani – Marketing Specialist – Tamkeen
Maysoon Sabkar – Corporate Communications
Manager – Ministry of Transport and
Telecommunication
Husain Rasool – Corporate Communications Manager -
Bahrain Airport Company
Nada Shiban – Assistant Marketing Manager – Seef
Properties