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1. UNIT I (cont.)

2. Modern Consumers
• Well, Modern Consumers are no one
else but the more techno-savvy trait
based customers.
• Their all day routine activities starts
from the use of some electronic
gadgets and ends with the same.
• Behavior in traditional marketing was to analyze
how, when and what customer purchases but in
modern marketing – behavior of modern customer
is to analyze how they react on things in the internet world.
• More active with use of smart phones.

3. Nature of the Modern Digital Consumer

4. New Consumer’s Digital Journey

5. Virtual World
• A Vast Web of Computer Networks provide
a platform for worldwide users to connect
and share data, thereby serving as a huge
information repository, which is known as the new Virtual
World.
• A World made
through internet
connectivity.
• Internet is “Network
of Networks”

6. Latest Practices in Digital Marketing
•Virtual Reality
• Geo-Location (Location Based Targeting)
• Social Media Marketing (Marketing on
Facebook, LinkedIn, Twitter, Instagram,
Pinterest etc.)
• Target, Event Specific or Personalized
Marketing)
• Videos & Animation
• Dark Net
• Programmatic & Multi-Device

7. 1. VIRTUAL REALITY

8. An Example:

9. It is defined as the use of mobile marketing to
target mobile users within a certain geographic
area. The technique can be used by businesses
that want to send mobile display (banner) ads,
mobile paid search ads or other forms of mobile
advertising to people who have been located
using GPS .
Location-Based Marketing is
perfect for you if you want to
promote your product or service to
people within a specific area.
2. Location-Based Marketing (LBM)

10. In other words, if you’re a restaurant owner and
you want to send a mobile ad to people who are
within a 5-mile radius of your location, then LBM is
one of the best tools you’d want to use.

11. Social media marketing is the use
of social media platforms and websites
to promote a product or service.
3. Social media marketing

12. Tools Of Social Media Marketing

13. Personalized marketing
involves collecting data related
to your customers and crafting
marketing experiences that
target specific types of
customers through your
content.
4. Target, Event Specific or Personalized
Marketing

14. An Example:

15. 5. Videos & Animation
Summarizing complex ideas into quick
and effective animated videos (often
called explainer videos, overview
videos, how-it-works videos, demo
videos, etc.) are the latest trend in
Digital Marketing.

16. 6. Dark Net
The "dark net" and "dark web" connote
a subset of secret websites that exist on
an encrypted network.
Besides popular sites like Facebook (FB), Google (GOOG) and
Amazon (AMZN), there exists a much larger collection of less-
traveled parts of the internet. And lurking beyond all of the
basic, accessible areas of the internet are other pockets of sites.
These last groups constitute the so-called "dark web" or "dark
net."

18. Cross device programmatic attribution is designed
to map user behavior along the entire customer
journey, regardless of which device is used to visit a
website or consume other digital products, such as
apps or emails.
7. Programmatic & Multi-Device Practices in Digital
Marketing