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Trends in E-Commerce
E-commerce: Definition► No widely accepted definition► In loose sense it means doing business over the  internet, selling ...
e-Business & e-Commerce► E-business: application of ICT to all aspects of companies  operations: i.e. customer relations m...
Early example of E-Business  Can anybody tell me the earliest example of e-  business or e-commerce?
The correct answer is ……
The correct answer is ……  SITA  SWIFT
The correct answer is ……  SITA - Société Internationale de Télécommunications  Aéronautiques, was founded in February 1949...
Types of e-Commerce             Government            Business          Consumer                G2G                 G2B   ...
Electronic Commerce: The 2nd Wave  e- Commerce history    Mid-1990s to 2000: rapid growth    “Dot-com boom” followed by ...
e-Commerce – First & Second Wave
How technology is Changing Everything
Internet Usage  How often do you use the internet  Daily  Three times a week  Two times a week  Weekly  Once a fortnight  ...
How much time do you spend on the Net  Less than 2 hours per week  5 hrs per week  5-10 hrs per week  11-15 hrs per week  ...
E-Commerce is Booming in India???
Huge Population is only part of the story
That is only 1/16th of the US Market           US       $ 167 Billion                             India                   ...
In 2011 Online buying picked up momentum!             100                                                                 ...
► In 2011 India had 60 million ‘regular’ users, out of total 80 million   users.► Internet reaches 29 million Indian house...
3        A few facts…           Unique Non-Travel Buyers per Quarter                                                      ...
The Great India E-commerce Bazaar                             Source : MySmartPrice.com
Source : MySmartPrice.com
What do they sell                    Source : MySmartPrice.com
Top 20 Ecommerce Sites in India Rank           Site       Rank            Site  1     Infibeam.com        11    20north.co...
Some funny store names !!!                             Source : MySmartPrice.com
Important Trends  Travel was the first to go online  Brands are moving to creating their own online stores –  Nokiashop, P...
Important Trends  Offline retailers are trying to go online –  Futurebazaar, Cromaretail, The Mobile Store, Univercell  Me...
“Like” us on Facebook:http://www.facebook.com/welearnindia“Follow” us on Twitter:http://twitter.com/WeLearnIndiaWatch info...
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Trends in e commerce

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Broadly, e-commerce means doing business over the internet. This implies that either goods can be delivered offline or products can be “digitalized” and delivered online. E-commerce however is marred by serious drawbacks. India only has 100 million active internet users. This implies that the internet usage in India is pretty poor. The problem is further aggravated by the fact that there is low credit card penetration coupled with slow internet speeds and fulfillment issues. As of today e-commerce is merely a 10 billion dollar market in India which is 1/6th of the US market. Despite this gloomy scenario, there are some important trends in e-commerce to look out for. This includes the fact that offline retailers are trying to go online, media biggies are getting into e-commerce, e-commerce platforms are gaining traction and mobile commerce is just beginning to take off, examples being banks and Indian Railways.

Published in: Business, Technology

Trends in e commerce

  1. 1. Trends in E-Commerce
  2. 2. E-commerce: Definition► No widely accepted definition► In loose sense it means doing business over the internet, selling products [goods and services] which are delivered offline as well as products which can be “digitalized” and delivered on line.
  3. 3. e-Business & e-Commerce► E-business: application of ICT to all aspects of companies operations: i.e. customer relations management (CRM); enterprise resource planning (ERP); sales force management (SFM); electronic procurement (EP)► E-commerce is a sub-set of e-business► e-commerce: Functions► Communication [on-line catalogue]► Transaction [shopping carts: browse and select items and make buying decision]► Payment [electronic payment methods]
  4. 4. Early example of E-Business Can anybody tell me the earliest example of e- business or e-commerce?
  5. 5. The correct answer is ……
  6. 6. The correct answer is …… SITA SWIFT
  7. 7. The correct answer is …… SITA - Société Internationale de Télécommunications Aéronautiques, was founded in February 1949 by 11 airlines SWIFT – Society for Worldwide Interbank Financial Telecommunication was founded in 1973. Today it is linked to 9000 financial institutions in 209 countries, & carries 15 million messages per day.
  8. 8. Types of e-Commerce Government Business Consumer G2G G2B G2C e.g. Central & e-Tenders Information toGovernment State Citizens, online forms B2G B2B B2C e.g. procurement Covisint.com Flipkart.com Business EDI, EFT Rediff.com C2G C2B C2C Online filing of Job portals like Facebook.com,Consumer tax returns naukri.com Ebay.in,flikr.com Source : OECD
  9. 9. Electronic Commerce: The 2nd Wave e- Commerce history  Mid-1990s to 2000: rapid growth  “Dot-com boom” followed by “dot-com bust”  2000 to 2003: overly gloomy news reports  2003: signs of new life  Sales and profit growth return  e-Commerce growing at a rapid pace  e-Commerce becomes part of general economy  2008 – 2009 general recession  Electronic commerce hurt less than most of economy  Post 2009 – 2nd Wave / E-Commerce 2.0 underway 9
  10. 10. e-Commerce – First & Second Wave
  11. 11. How technology is Changing Everything
  12. 12. Internet Usage How often do you use the internet Daily Three times a week Two times a week Weekly Once a fortnight Once a month
  13. 13. How much time do you spend on the Net Less than 2 hours per week 5 hrs per week 5-10 hrs per week 11-15 hrs per week More than 15 hrs per week
  14. 14. E-Commerce is Booming in India???
  15. 15. Huge Population is only part of the story
  16. 16. That is only 1/16th of the US Market US $ 167 Billion India $ 10 Billion
  17. 17. In 2011 Online buying picked up momentum! 100 CAGR 24% Regular Internet Users Shoppers Buyers 80 70 to 80 21% 60 60In Million 48 60 to 70 42% 39 50 35 40 25 26 35 28 20 to 25 20 17 19 10 8 3 5 0 2007 2008 2009 2010 2011 2012 Source: Juxt India Online Study (Recent Round - July 2011 - 2,25,000 random samples from 104 towns & 800+ villages across India) *Note: Regular – At least once a month, Shoppers – Only Search, Buyers – Search & Buy Online 17
  18. 18. ► In 2011 India had 60 million ‘regular’ users, out of total 80 million users.► Internet reaches 29 million Indian households -avg. 2.23 users per household ► Covers 11.3% of all Indian households ► 5.4% of all Indians ► Over 4 in 5 are ‘daily’ users (Daily users‟ base grew faster, at 33%)► 4 out of 5 internet users ‘shop’ online (shoppers only search), translating into a 50 million strong online consumer base► 17 million of these „online shoppers‟ (or 29% of all internet users), also ‘buy’ online - 70% growth from 10 million last year
  19. 19. 3 A few facts… Unique Non-Travel Buyers per Quarter Others 1% 2.00 2 Cash Card 1% 1.27 1.07 e-currency 3% 1 Rate of return 0.62 0.64 0.68 Cheque/DD on Delivery 10% 30 to 40% 0.41 Cash on Delivery 41% 0 Net Banking 42% JFM10 AMJ10 JAS10 JFM11 AMJ11 JAS11 OND10 Credit card 48%Source: Juxt Quarterly Non-Travel Shopping Brand Track & Market Share Estimation Study (4000+ sample ofonline non-travel buyers) Debit card 58%100% 0% 20% 40% 60% 80% 100% Credit Card Ownership80% Net Banking Users ► Of the 13million around 2million unique people transact in any given month60% 38% 38% ► Credit card penetration among Internet users is40% 29% 31% relatively low and remained stagnant ► Users use on an average 2 mode of payments, ‘Cash20% 24% 25% 26% 25% on Delivery’ is growing and throwing unique 0% challenges 2008 2009 2010 2011 Source: Juxt India Online Study
  20. 20. The Great India E-commerce Bazaar Source : MySmartPrice.com
  21. 21. Source : MySmartPrice.com
  22. 22. What do they sell Source : MySmartPrice.com
  23. 23. Top 20 Ecommerce Sites in India Rank Site Rank Site 1 Infibeam.com 11 20north.com 2 Indiaplaza.com 12 Yebhi.com 3 Tradus.in 13 Snapdeal.com 4 Flipkart.com 14 Dealsandyou.com 5 Myntra.com 15 Dell.co.in 6 Futurebazaar.com 16 Fernsnpetals.com 7 Bookmyshow.com 17 Indiangiftsportal.com 8 Indiatime.com 18 Talash.com 9 Rediff Shopping 19 Zoomin.com 10 Homeshop18.com 20 Snapfish.com Source : Indiaranker.com
  24. 24. Some funny store names !!! Source : MySmartPrice.com
  25. 25. Important Trends Travel was the first to go online Brands are moving to creating their own online stores – Nokiashop, Puma, Reebok, Samsung, VIP, Fastrack, etc Fashion is No.1 Category – Top 3 categories all belong to fashion with 130 online stores [big & small] selling some fashion products. Apart from this 91 stores deal exclusively in fashion Rise of exclusive online labels – Zovi, Shersingh Lingerie is Big – Over 39 stores sell innerwear & lingerie
  26. 26. Important Trends Offline retailers are trying to go online – Futurebazaar, Cromaretail, The Mobile Store, Univercell Media Publishing Biggies are venturing into e-commerce – Homeshop18. indiatimes.com, BagitToday, StarCJ E-commerce Platforms are gaining traction – e.g. Buildabazaar, MartJack Popular Deal Sites are gravitating to e-tailing – e.g. KyaZoonga, snapdeal, koovs, seventyMM Mobile commerce is just about starting – e.g. Indian Rlys, banking transactions
  27. 27. “Like” us on Facebook:http://www.facebook.com/welearnindia“Follow” us on Twitter:http://twitter.com/WeLearnIndiaWatch informative videos on Youtube:http://www.youtube.com/WelingkarDLP

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