Marketing Session About The seven P's & The seven sins in marketing & specially online marketing for STP Team in Faculty Of Engineering - Alexandria University

1. MIM Sessions
Marketing

2. Why Marketin ?
Marketing and Sales ?
Sell For Customer -- buy Customer

3. OLD view of
marketing:
Making a sale -
“telling and selling”
NEW view of marketing:
Satisfying
customer needs and
wants

4. Marketer Skills
* Planning
* Persuasion skills
* Creativity

5. ‫تعرف‬‫ال‬ ‫عن‬ ‫إيه‬7 P’S‫؟‬
‫المكان‬
‫السعر‬
‫الدعاية‬
‫الحسي‬ ‫الدليل‬
‫العاملون‬‫المنتج‬
‫التسو‬ ‫عملية‬‫يق‬

6. ‫المنتج‬
Produc
t

7. Brand ?

8. ‫المكان‬
Place

9. ‫السعر‬
Price
Penetration
cost-plus
cost-minus

11. ‫الدعاية‬
Promotio
nTypes

12. ‫الساندوتش‬
‫ابو‬450‫جنية‬

13. ‫الدعاية‬
Promotion
Above The Line
ATL Advertisement
Below The Line
BTL Advertisement
OnlineMarketing
Classification
PersonalSelling
brand-building direct marketing
Define by
interactionReach cost richness

14. Above the Line advertising Examples

15. Above the Line advertising Examples

16. Above the Line advertising Examples

17. Below the Line advertising Examples

18. Below the Line advertising Examples

19. Below the Line advertising Examples

20. Online Marketing Examples

21. Below the Line advertising Examples

22. ‫الحسي‬ ‫الدليل‬
Physical
Evidence
How to share more with Customer
To Prove Your Brand

23. ‫العاملون‬
People

24. ‫التسويق‬ ‫عملية‬
Process
Marketing Strategies
Formal StrategiesFree Style

25. Free Style
1-Black Marketing
2-Negative Marketing
Videos ( Coca – Audi )
3-Hidden Marketing

27. Formal Strategies
1- SOWT

28. 2- STP
Segmentation
Targeting
Position
“place”
split my points and
choose priority

30. Analysis Examples
“ JUN 2016 “

37. 7 P’S In STP
Product
Place
Price
Promotion
Physical
Evidence
People
Process
Events – Projects
Online “page” - Collage
Only For STP
TeamOnline Marketing
Flyers – Pins -Files
STP MIM Committee Members
SOWT - STP

39. 1-SLOTH
‫الكسل‬
Not Posting Often Enough

40. 2-Gluttony
‫النهم‬/‫الشغف‬
Posting Too Much

44. 3-Pride
‫التفاخر‬
Posting Highly Branded or
Promotional Content – All The Time

45. 4-WRATH
‫الغيظ‬
Not Listening To
or Deleting
Customer Complaints

46. 5- Envy
“desire to have a quality”
HASHTAGGING Everything
That is Trending

47. 6-LUST
“ desire to be in all platforms in the same time”

52. 7-GREED

53. 7-GREED
“Not Giving Back Thanks To Your Community”

54. Hidden Marketing