HBL SWOT ANALYSIS

2. HABIB BANK LIMITED
Topic : SWOT ANALYSIS (HBL)
GROUP MEMBERS:
MUHAMMAD UMAIR
SALEH SATTI
RIZWAN ANWAR

3. Contents of Discussion
• Mission Statement
• Vision Statement
• Introduction
• History
• SWOT

4. “To be recognized as the leading financial institution of
Pakistan and dynamic international bank in the
emerging markets, providing our customers with a
premium set of innovative product and services, and
granting superior value to our stakeholders,
shareholders, customers and employees.”

5. “Enabling people to advance with confidence and
Success”

6. Introduction
• HBL Establish itself in the Quaid’s
city in (Karachi) on 8 August 1947.
• HBL Group is leader in Pakistan
services industry .
• Extensive network of 1501 branches
spread over 26 countries.
• It was privatized during the start of
21century in 2004.
• Providing innovative services such
as.
 Followed by ATM services and
internet banking Facilities.

7. History
Young boy “Ismail Habib” reached Bombay in
search of job.
 Got job in utensils and non-ferrous metals.
Intelligent and keen to his work & selected as
President of the market.
Expanded business and engaged in Private
Banking.

8. SWOT

9. STRENGTH
• H.B.L has very effective Network of branches all over the
country.
• Every 10th Pakistani is account holder of H.B.L has made
huge investment in almost all the important economic
sectors of Pakistan.
• H.B.L not only has made investment in industry but also
in small scale industry as well.
• H.B.L has introduced monthly income scheme that
provides almost highest interest rate A.T.M was
introduced in Pakistan by H.B.L master card facilities is
also available to the clients.

10. WEAKNESS
• No consumer banking has offered by the H.B.L to its
clients like phone banking evening banking etc.
• Bed Debt rate is very high no special effort has been
made to recover the bad amounts.
• No marketing set up or structure is there. Most of people
do not know how they have to promote their activities.

11. Cont.
• Customer Service
• Weak Online Presence

12. OPPORTUNITIES
• H.B.L. is oldest bank in the country people do rely on
this bank with some additional efforts bank can attract
high deposit from Pakistan and overseas.
• E-banking facility is also a new opportunity.
• H.B.L should invest on cotton business; along with
investment in cotton it should invest in other cash crops,
i.e. Rice, Sugar Cane, Tobacco, Wheat etc and their
related agro based industry.

13. Cont…
• On the job training &
instruction session can
be conducts.
• Online Market.
• Emerging Markets
• New Products
• International Expansion

14. THREATS
• First threat that bank has to face is the
Privatization, downsizing& restructuring these
changes could make drastic effects as well.
• The schedules of charges indicate that the fees
charged by the bank on the various services it
provides are extremely high. May results turnover.

15. Cont…..
• Bad Economy
• Govt. Regulations
• Change in Tastes
• Political Risk
• Substitute Products

16. CONCLUSION
• Habib Bank limited was rated among first 500
banks of the world but now it is in among 1000
banks in the world, H.B.L. is not progressing
due to political influence, in efficient
management & corruption. If these draw backs
have removed then bank will not only join its
previous position rather we hope it will be rated
among world top ten bank