HISTORY, PRODUCTS AND SUBSIDIARIES, COMPETITORS, SWOT, USP, STP ANALYSIS

1. ASSIGNMENT - 1
MARKETING MANAGEMENT
Topic- 5 INDIAN BRANDS IN THE MARKET WITH
GLORIOUS 15 YEARS
VISHWAKARMA GLOBAL BUSINESS SCHOOL,PUNE
Presented by- Presented to-
Muffadal Ali Prof. R. Batule
(PGDM-EM) Faculty (MM)

2. COMPANY NAME :
Godrej Mahindra Titan Wipro Larson&Toubro
SLOGAN :
Ideasthatmakes LiveYoung, What’sYourStyle Applying It’sallabout
lifebrighter LiveFree Through Imagineering
AGENDA OF 5 INDIAN BRANDS

3. GODREJ HISTORY
Established in Mumbai on 1897 by Ardeshir Godrej.
Starts with lock making, safe and security equipment of the
higher order.
Leads in manufacturing forklift In 1961.
Godrej Properties limited, another subsidiary established.
Transelektra, forged with Sara Lee USA and being progressive
by incorporating Godrej Infotech Limited.

4. GODREJ PRODUCTS AND
SUBSIDIARIES
• Aero Space
• Agriculture
• Consumer goods
• Home Appliances
• Chemical construction
• Electronics
• Furniture
• Real estate
• Security Solution
• Infotech

5. GODREJ COMPETITORS
Hindustan Unilever Limited
Procter & Gamble Hygiene
and Health care
Marico Industries
Limited
Indian Tobacco company
Jyoti Laboratory
Limited
Emami Limited

6. GODREJ SWOT, USP, STP –
MARKETING ANALYSISStrength
 Leaders among India’s FMCG companies.
 Presence in more then 60 countries.
 To support the sales team it has a network of 33 C&F agents,
1,200+distributors, 150 super stockiest, 3,200 sub stockiest and 6,50,000
retailers in India.
Weaknesses
 Market share is limited due to presence of other strong FMCG brands.
 Godrej products has stiff competition from big domestic players and
international brand.
Opportunities
 Tap rural markets and increase penetration in urban area.
 Increasing purchasing power of people thereby increasing demand.
Threats
 Intense and increasing competition amongst other FMCG companies.
 FDI in retail thereby allowing international brands.
 Competition from unbranded and local products

7. USP - Unique Selling Preposition
Providing superior quality and affordable products.
STP - Segment Target group Positioning
S – Care products for daily needs.
T - Every Indian household especially middle class.
P – Value for Money

8. MAHINDRA HISTORY
 Born in Ludhiana on 1945 by key people said as Anand
Mahindra.
 Ranked 21st Indian company in fortune India 500.
 Mahindra and Mohammad was the name before post India
independence.
 The partner Malik Gulam Mohammad immigrated to
Pakistan.
 Established as the Jeep manufacturer.
 Creating wonders by even taking Kinetic motors.

9. MAHINDRA PRODUCTS AND
SUBSTITUTES
 Auto mobile
 Commercial vehicles
 Two wheelers

10. MAHINDRA COMPETITORS
Tata Motors Limited
Nissan Motor Corporation
Mitsubishi Motors
Honda Motors
Skoda Motors
Volkswagen Motors
Ashok Leylands

11. MAHINDRA SWOT, USP, STP –
MARKETING ANALYSISStrength
 Mahindra has been one of the strongest brands in the Indian automobile
market.
 Excellent branding and advertising, and low after sales service cost.
 Mahindra group give employment to over 110,000 employees.
Weaknesses
 Mahindra’s partnership with Renault did not live up to international quality
standards through their brand Logan.
Opportunities
 Developing hybrid cars and fuel efficient cars for the future.
 Fast growing automobile market.
 Growing in the market through electric car Reva (controlling stake) and entry
into two-wheeler segments.
Threats
 Government policies for the automobile sector across the world.
 Ever increasing fuel prices.
 Intense competition from global automobile brands.
 Substitute modes of public transport like buses, metro trains etc

12. USP - Unique Selling Preposition
A brand which promotes new thinking, accepts no limits and drives
positive changes.
STP - Segment Target group Positioning
S – Complete automobile segment including sedans & SUV’s.
T -Young executives from the upper-middle income bracket.
P – A brand which promotes new thinking, accepts no limits and
drives positive change.

13. TITAN HISTORY
 Originated in Bengaluru on 1987 by known as C.V.Shankar,
Bhaskar Bhat.
 Joint venture of Tata Group and TamilNadu Industrial
Development Corporation (TIDC) before their incorporation in
1987.
 1996, Titan Industries Limited entered the jewelry segment.
 Fast Track- the youth watch and accessories brand were
launched.
 Eye wears division in 2007.
 Titan company is the world’s largest integrated own brand of
watches with stakes claiming 60%.

14. TITAN PRODUCTS AND
SUBSTITUTES
• Watches
• Jewelry
• Eye wears
• Precision engineering
• Bags
• Perfumes
• Belts
• Helmets
• Wallet

15. COMPETITORS
Omega Watches
Fitron Watches Timex Watches
Casio Watches
Citizen Watches

16. TITAN SWOT, USP, STP –
MARKETING ANALYSISStrength
 Large network of exclusive stores and service centers.
 Different sub-brands under the brand Titan have been successful in their
positioning based on Demographic segmentation.
 One of the world’s top five and India’s biggest watch manufacturer.
 Titan watches are exported in over 40 countries.
Weaknesses
 Premium category Titan brands like Xylys have been camouflaged by the
Titan brand Image of being a mid-market player.
 Haven’t penetrated the global market as some other international watch
makers.
Opportunities
 India is an under penetrated market for watches.
 Global expansion and tie-ups with global watch and Jewellry brands.
Threats
 Broad Target segment may lead to lack of focus in Brand strategy.
 Stiff Competition faced by foreign brands, particularly in the premium
segment.

17. USP - Unique Selling Preposition
Indian brand with International styling.
STP - Segment Target group Positioning
S – Watch brands from luxury to sporty to fashion.
T - Mid and Premium Market Working men and women.
P – Not just a watch, but a style statement.

18. WIPRO HISTORY
 Raised in Mumbai on 1945 by Mohamad Premji.
 Beginners in vegetable and refined oil.
 1966, after former Premji his son Azim Premji took over wipro.
 1988, diversed in heavy industrial and mobile hydraulic
cylinders.
 GE venture, company of USA kick started Wipro GE medical
system Pvt. Ltd.
 1994-2000 Wipro set up in overseas with personal computers,
NSTL National Software Testing Laboratory.
 2001-present first certified ISO 14001 and ISO 9000.

19. WIPRO PRODUCTS AND
SUBSTITUTED
• Consumer care and lighting
• Infrastructure engineering
• GE medical system

20. COMPETITORS
Tata consultancy services
Capgemini Consulting,
Technology, Outsourcing
Mphasis
Polaris
Infosys

21. WIPRO SWOT, USP, STP –
MARKETING ANALYSIS
Strength
 Low cost advantage and High quality standards.
 Broad range of research and development Services.
 Wipro has impressive list of clientele and mega partnership with – Cisco,
Oracle, EMC, Microsoft and SAP.
Weaknesses
 Low operating margin of other group of companies.
 Free floating stock is very less for the investor.
Opportunities
 Company has good opportunity since the sector is growing.
 Can diversify in brand product category and consulting services.
 Huge potential in domestic market.
Threats
 Slowdown in US economy as major client base is from US.
 Attrition and Employee loyalty.
 Increasing cost of Human capital.

22. USP - Unique Selling Preposition
Wipro provides complete range of IT services to the organization.
STP - Segment Target group Positioning
S – Enterprises seeking IT solution and services.
T - Big International Enterprises requiring IT solution and services.
P – Company with High quality standards.

23. LARSEN AND TOUBRO HISTORY
 Evolved in Mumbai on 1938 by two Danish engineers:
1.Henning Holck – Larsen
2.Soran Kristan Toubro
 Second world war restricted on imports.
 Opportunity raised L&T in the war times, need of repair and
refit ships.
 1945, company signed agreement with caterpillar tractor
company USA.
 1960’s ventures:
1. Utmal
2. Audco India Limited
3. Eutectic welding alloy
4. Tengl

24. L & T PRODUCT AND
SUBSIDIARIES
• Real estate
• Technology services
• Solar energy
• Electric and electronics
• L&T Infotech
• Machineries and industrial
products
• Finance services
• Mutual fund services
• Turbine

25. COMPETITORS
Bechtel
Lanco
Asea Brown Boveri Limited
Aditya Birla HindalcoGammon Limited
Sunderam Fasterners Limited

26. L&T SWOT, USP, STP –
MARKETING ANALYSISStrength
 The company can leverage its strong brand name and market leadership position to
gain competitive advantage and also expand into international markets.
 L&T has set up an engineering and project management centre in Abu Dhabi to
undertake oil and gas related projects as well as engineering and consultancy services.
 It has offerings like Construction, Heavy equipment, Electrical equipment, Power,
Shipbuilding, Financial services and IT Services.
Weaknesses
 The company's domestic (India) operations contributed more than 80% of the total
revenues.
 Increasing debt impacting financial flexibility - L&T’s interest and brokerage
expenditure over the period increased.
Opportunities
 Strong project pipeline ensures revenue growth.
 Strategic joint ventures strengthening business.
 Growing Indian construction & engineering industry.
Threats
 Rise in cost of construction may affect margins.
 Challenges in land acquisition likely to affect business.
 Intense competition may reduce profitability – few competitors have substantially
greater resources and superior capabilities than L&T.

27. USP - Unique Selling Preposition
One of the largest and most respected companies in India for
engineering, manufacturing and integration of custom made
technology-intensive equipment and systems.
STP - Segment Target group Positioning
S – Based on business type; Based on geography – India, Rest of
Asia, the Americas, Africa, Europe, Australia.
T - Technology, engineering, construction and manufacturing
projects Predominantly targets Indian projects.
P – A company that focuses on technology leadership.