CASE STUDY ON TITAN

2. CASE STUDY ON TITAN.
PRESENTED BY :-
 JAY.B.JOSHI (15BBA012)
 JAY.C.PATEL (15BBA031)
 DIP.M.JOSHI (15BBA063)
 KEYUR.R.PADWANI(15BBA01
9)
 DARSHAN.N.PATEL
(15BBA024)
 PRATIK.B.GOYANI (15BBA010)
 KISHAN.B.KHUNT (15BBA015)
PRESENTED
TO:-
MR. ARPIT
PATEL.
ASST.PROFFES
OR

3. FLOW OF PRESENTATION.
 Introduction
 Financial position
 SWOT Analysis
 Problem identification
 Sub products
 Alternatives
 Best solution
 conclusion

4. INTRODUCTION
 The big question- should a company stay focused on its core
competencies and competitive advantages that made it great or
should it diversify to keep up with, surpass its peers? Experts say it is
one of the trickier questions to answer. But answer lies in the gains
that a company reaps after diversification.
 Corporate strategies expand the scope of operations through
diversification into new businesses. Diversification into new business
can reduce variations in corporate profits by expanding the
corporation's lines of business. Diversification is a form of growth
strategy
 Diversification leads to improved financial performance. Large firms
generate cash that can be invested in other ventures
 Titan industries, the watch and jewellery major is also changing its
approach to its portfolio. Titan, Rs. 3,000 crore industry is moving
towards a new segment what we call the life space. The strategy of
Titan is discussed in the case study with an objective to find out and
discuss its success in enhancing shareholders' value over the years.

5. Financial position of titan
 Titan company reported an income of Rs 11,791
crore for the year ended 2015, registering a
growth of 9% as compare to previous year.
 The strength of company’s brands contributed to
sales growth across retail formats of watches,
jewellery and eyewear.
 The income of growth of jewellery segment was
9.2%.
 The income growth of watches segment was
7.3%.
 The income growth of eyewear segment was
12.9%

6. SWOT ANALYSIS
 The SWOT of Titan discusses the strengths, weaknesses, opportunities and threats for one of the biggest watch companies in
India.
 Strengths
 The varied offerings to diverse segments with a clear cut
positioning.
b) The quality of watches is impressive.
c) Innovation is core to its strategy.
d) Visual Merchandizing has been Titan’s strength ever since its
inception.
e) Good retail network by “WORLD OF TITAN”
f) Excellent customer service.
g) International tie-ups with Hugo Boss and Tommy Hilfiger.

 Weaknesses
a) Waterproof watches not a part of its kitty.
b) Rural India does not form a substantial part of customer base.
c) Kids are fascinated with mobile phones rather than watches
and incidentally, they show the time.


7.  Opportunities
a) Under-penetrated market for watches as only 35%
(approximately) of Indian the exchange business.
e) Introducing waterproof watches.
f) Rural market may be tapped. population possesses
watches.
b) Watches positioned as a fashion wear rather than just
utility products.
c) With a changing consumer attitude, people like to
possess multiple watches for different occasions and
events.
d) Huge market in indian context.
 Threats
From competitors –
a) Japanese- Citizen, Casio
b) Swiss- Rolex, Omega, Rado, Tissot, Tag Heur, etc.
c) Chinese watches
d) Unorganized sector/ Grey market.
e) Mobile phones and wall clocks are a substitute to
watches.
f) The fashion trend keeps on changing.

8. PROBLEM IDENTIFICATION
 The unorganized sector and low priced options
from HMT gave Titan serious competition
 Also titan had to present its watches as a credible
in Indian alternative to japanese and swiss made
watches which were available to the Indian
consumers from the import routes.
 Facing problems from competitors.

9. Cont…..
 Lauching of brand sonata
 Another problem with titan- it mainly operates in the
midpriced segment

10. Sub brands of titan
 Edge
 Steel
 Dash
 Nebula
 Classique
 Royale
 Fastrack
 Raga
 Wall street

11. Alternatives
(1) Affordability
(2) Acceptability
(3) Availability
(4) Adaptability
(5) Titan should knows how to play with peoples
emotion.

12.  Affordability
• Affordability price of titan watch is Rs 250 to Rs
1250.
• According to the data released by ASSOCHAM, the
Indian eyewear is estimated to touch Rs 43000,
which is presently pegged at 21000 crore. But the
interesting fact is that with the increase in fashion in
eyewear, titan eye plus has adopted a affordable
pricing strategy for the customer who is seeking for
stylish product
 Acceptability
• As being the Indian segment the several product
and brands of titan is accepted by the Indian people
such as Raga, fastract (as one of the sports
watches).

13. Best alternative (play with people emotion)
 In the country like India marketting of a company
should also based on emotion of public and there
needs
 As titan had done this before by promoting a add
in which a little gifts a watch of to his father on his
birthday and for that her father scolds her for
buying a expensive gift for him. But at the end
daughter says to his father that you deserve it this
and his father becomes emotional.

14.  Availability
 The product of titan is easily available in the market.
 The jewellery segment of titan has the jewellery
showroom in each big cities.
 Eyewear and watches are also available in malls and
other retail shops
 Availability of titan is execellent because titan has
good retail network “ THE WORLD OF TITAN”.
 Adaptability
 Titan is one of the successful firm in Indian market as
titan had adapted the good marketing strategies.
 Titan is a good reader of a public demand as a result
they quickly adapts the marketing strategies

15. CONCLUSION
 To increase its visibility, titan company can
sponsor events similar to fashion show in which
all latest designs are displayed.
 Majority of the population in India live in rural
areas. So showrooms should be set up at places
nearer to them. For this segment of people
cheaper and rough watches should be
introduced.

16. REFERENCE LINKS
 "Reaching out for more" Business Today
(November2, 2008)
 Titan kicks of re-branding exercise:
// www.dnaindia.com/
 http://www.titanindustries.in/titan/default.aspx
 http://www.titanindustries.in/News.aspx
 http://www.titanworld.com/titan_stories
 www.indiainfoline.com