A Microsoft PowerPoint Presentation for Advertisement Analysis of Sports Apparel Brands - Adidas, Nike and Under Armour Adidas - Ready for Sport - What's one more? Nike - You can't stop sport, you can't stop us. Under Armour - The only way is through

1. AD ANALYSIS
Sports
Apparel
SPORTS APPAREL BRANDS
Adidas
Nike
Under Armour
TEAM: Virtually We

2. CAMPAIGNSREADY FOR SPORT – WHAT’S ONE MORE
YOU CAN’T STOP US
THE ONLY WAY IS THROUGH
1
2
3
ADIDAS
NIKE
UNDER ARMOUR

3. Motivate
Inspire
Energize
Sport
PROMINENT COMPONENTS
Strength
Resonance
Emotion
Relation
Sportspeople
Training
Adapting
Tenacious
MUSIC AND
FOOTAGE
NARRATION AND
DIALOGUE
PEOPLE AND
INNOVATION

4. READY FOR SPORT – WHAT’S ONE MORE
Adidas
It’s not a time to rest now,
it’s time to get back to our work.
We’re gonna be ready and…
we’re not gonna take it for granted.
When you’ve spent a lifetime waiting for this moment,
what’s one more year?

7. ADIDAS – READY FOR SPORT
MISSION MESSAGE MEDIA
Dream
Inspiring
Incredible
Sport
Reminder
Distress
Prepare
Anticipate
Social Media
Stock Footage
Princess Nokia
Instagram Stickers

8. WE will be ready,
what about YOU?

9. YOU CAN’T STOP SPORT, YOU CAN’T STOP US
Nike
WE know, things won’t always go OUR way.
but whatever it is, WE’LL find a way.
And when things aren’t fair,
WE’LL come TOGETHER for change.
And no matter how bad it gets,
WE’LL always come back stronger
Because nothing can stop…
what WE can do TOGETHER.

12. NIKE – YOU CAN’T STOP US
MISSION MESSAGE MEDIA
Support
Inclusiveness
Perseverance
Sport
WE Too
Problems
Fight Back
Together
Social Media
Stock Footage
Notable Events
Meghan Rapinoe

13. You can’t stop sport,
because sport is all of US!

14. THE ONLY WAY IS THROUGH
Under Armour
YOU’re the WORK.
It’s dirty WORK.
WORK that hurts.
WORK that defines YOU.
Be YOU.
It’s always been YOU.
YOU’re the WORK.

16. UNDER ARMOUR – THE ONLY WAY IS THROUGH
MISSION MESSAGE MEDIA
Encourage
Work
Energize
Challenge
YOU
Effort
Overcome
Social Media
Accounts
Against-the-wall
Transition

17. You want that smoke?
Give ’em that FIRE.

18. Logo on Products
Named Athletes
Logo on Products
Known Faces
No Logo
Known Faces
10.0
ADIDAS NIKE UNDER ARMOUR
8.0 7.0
ETHOS – Branding and Credibility

19. Princess Nokia
US
Meghan Rapinoe
WE
-
YOU
8.0
ADIDAS NIKE UNDER ARMOUR
9.0 8.0
LOGOS – Narration and Depictions

20. COVID-19
Dreams and
Obstacles
COVID-19 and
Black Lives Matter
Together
Setbacks
Efforts and
Recognition
10.0
ADIDAS NIKE UNDER ARMOUR
9.0 7.0
PATHOS – Stories and Emotions

21. COVID-19 COVID-19
Black Lives Matter
-
8.0
ADIDAS NIKE UNDER ARMOUR
10.0 5.0
KAIROS – Events and Opportunities

22. ETHOS, LOGOS, PATHOS AND KAIROS (ELPK)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Adidas Nike Under Armour
Ethos
Logos
Pathos
Kairos
0
5
10
15
20
25
30
35
40
Adidas Nike Under Armour

23. THANK YOU!
Do you have any questions?
Team: Virtually We
Ad Analysis – Anvesh 2020