2. AGENDA FOR
ANALYSIS
1. Analysing the different aspects of Sustainability Policies and Decisions implemented
by NIKE at various levels of Organization
2. Charting a Course of Action to maintain and further develop the Sustainability
Metrics at NIKE
3. CASE SUMMARY
NIKE
February 2012: Review of Preliminary Sustainability Goals
Focus on Sustainability – Not just managing risk, Putting down investments for future growth
Innovation | Sustainability | Profitability
Projects for Sustainability – Rewire & Restructuring
Future Programs for Sustainability
4. INTRODUCTION TO NIKE
World’s Largest Designer, Manufacturer and Marketer
of Sportswear and Sports-related Apparel
Founded in 1962 (as Blue Ribbon Sports)
Renamed to NIKE in 1978
5. SUSTAINABILITY @ NIKE
KEY CONTRIBUTORS
Mark Parker, President & CEO, NIKE Inc.
Don Blair, Vice President & CFO
Eric Sprunk, Vice President, Merchandising & Product
Hannah Jones, Vice President, Sustainable Business & Innovation
VISION
Embracing sustainability
Core of Strategy
Sustainability synonymous with Performance
Closed-Loop System
7. REWIRING
Company reorganization
Establish Corporate Responsibility (CR) Division
Focus on sustainable business and innovation
Downstream: Governance, Accountability and Incentives
Upstream: Decision Making ⇔ Decision Makers
RESTRUCTURING: Review aimed at
Getting closer to the customer
Driving innovation to market quicker
Capitalising on growth in emerging markets
Establishing a more scalable cost structure
Reducing management layers
Consolidating the supply chain
SUSTAINABILITY PROJECTS @ NIKE
8. CLOSED-LOOP MANUFACTURING SYSTEM: Flyknit – almost zero waste manufacturing process
WATERLESS DYING: CO2 Dyeing Technology developed by DyeCoo
INNOVATION KITCHEN: Innovation | Sustainability | Employee Self-actualization
BUSINESS ARM: OUR Profits | OUR Shareholder | OUR Consumers | OUR World
SUSTAINABILITY HIGHLIGHTS @ NIKE
9. HR SUSTAINABILITY COMMITTEE
Responsible for Work Environment at overseas facility
Top-Level Manager
+
Employee Representative
+
CR Committee Number
SUSTAINABLE INVESTMENT COMMITTEE
Continue investment in companies offering
Sustainable Solutions
Ahead of the competition
Adopt new technologies
Respected image in the market
DyeCoo Waterless CO2 Dyeing
SUGGESTIONS