A talk given at the AccelNow Startup Bootcamp in Johnson City, TN by Ryan Hayes on the Lean Startup and other startup tips on building a successful business with minimal waste.

1. The Lean Startup
Ryan Hayes

2. What is a "Startup"?
A startup is a human institution designed to
deliver a new product or service under
conditions of extreme uncertainty.

3. Traditional Startups
1. Idea!
2. Pitch the idea to people with $$$.
3. Get rejected many, many times.
4. Repeat until you sucker someone into funding your
baby.
5. Build the application and all awesome features for a
year or two.
6. RELEASE DAY (Finally)!
7. Hope enough people like it to actually make money
(Hey, look, mom signed up! Awesome!).
8. Mega-profit, buy a personal jet because you're a
psychic and predicted what you customers want or
close shop with lots of losses for everyone because
you're out of money and at least 500,000 people didn't
buy your product to break even.

4. Lean Startup Principles
● Entrepreneurs are Everywhere
● Entrepreneurship is Management
● Validated Learning
● Innovation Accounting*
● Build-Measure-Learn
*Not to be confused with "Innovative"
Accounting!

5. Waterfall Method's
This totally works in FantasyLand.
http://testinghub.in

6. No Egos beyond this point!

7. Agile Method's Manifesto
● Individuals and interactions over
processes and tools
● Working software over comprehensive
documentation
● Customer collaboration over contract
negotiation
● Responding to change over following a
plan

8. onlineashu.wordpress.com

9. The Scientific Method
● Ask a question
● Form a Hypothesis
● Prediction
● Test
● Analysis

10. The Continuous Feedback Loop
Minimize
total time
through the
loop.
http://lean.st

12. The Lean Startup
1. Idea!
2. Test the idea by soliciting emails for early access to the
beta or discounts (which doesn’t even exist yet)!
3. If enough interest, build a minimum viable product.
4. Charge from day 1.
5. Automate everything.
6. Test with and market to the users you collected.
7. Use the scientific method and Learn, Learn, Learn to
beat uncertainty!
8. Make changes and scale only when you have
customers to warrant it. (YAGNI = You Aint Gonna
Need It)

13. How do we "do"
Lean Startup?
Practical Tips

14. Continuously Create
Value
Value isonly created when a product or
service is delivered to a customer.

15. Charge From Day 1
Fundamentally changes a customer's
feedback and gives you more runway.

16. Minimum Viable Product
(MVP)
A version of a new product which allows a
team to collect the maximum amount of
validated learning about customers with the
least effort

17. An MVP is does not mean junk or
false advertising!

18. Landing Pages

19. Lots of learning with minimal effort.

21. Startup Tips
● Minimum Viable Product and YAGNI
● Continuously create value.
● Charge from day 1 and start high.
● Make it easy to get active/passive feedback.
● Use automation to deploy quickly
● Maximize learning.
● Root cause analysis
● Leverage the fact that you don't have
baggage.
● If it doesn't deliver value to the customer,
don't do it.

22. About the Speaker
Ryan Hayes
Sonata Cove Software, LLC
Web: ryanhayes.net
sonatacove.com
Twitter: @RyannosaurusRex
Email: ryan@ryanhayes.net