The Lean Startup


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A talk given at the AccelNow Startup Bootcamp in Johnson City, TN by Ryan Hayes on the Lean Startup and other startup tips on building a successful business with minimal waste.

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The Lean Startup

  1. 1. The Lean Startup Ryan Hayes
  2. 2. What is a "Startup"?A startup is a human institution designed todeliver a new product or service underconditions of extreme uncertainty.
  3. 3. Traditional Startups1. Idea!2. Pitch the idea to people with $$$.3. Get rejected many, many times.4. Repeat until you sucker someone into funding your baby.5. Build the application and all awesome features for a year or two.6. RELEASE DAY (Finally)!7. Hope enough people like it to actually make money (Hey, look, mom signed up! Awesome!).8. Mega-profit, buy a personal jet because youre a psychic and predicted what you customers want or close shop with lots of losses for everyone because youre out of money and at least 500,000 people didnt buy your product to break even.
  4. 4. Lean Startup Principles● Entrepreneurs are Everywhere● Entrepreneurship is Management● Validated Learning● Innovation Accounting*● Build-Measure-Learn*Not to be confused with "Innovative"Accounting!
  5. 5. Waterfall MethodsThis totally works in FantasyLand.
  6. 6. No Egos beyond this point!
  7. 7. Agile Methods Manifesto● Individuals and interactions over processes and tools● Working software over comprehensive documentation● Customer collaboration over contract negotiation● Responding to change over following a plan
  8. 8.
  9. 9. The Scientific Method● Ask a question● Form a Hypothesis● Prediction● Test● Analysis
  10. 10. The Continuous Feedback LoopMinimizetotal timethrough theloop.
  11. 11. The Lean Startup1. Idea!2. Test the idea by soliciting emails for early access to the beta or discounts (which doesn’t even exist yet)!3. If enough interest, build a minimum viable product.4. Charge from day 1.5. Automate everything.6. Test with and market to the users you collected.7. Use the scientific method and Learn, Learn, Learn to beat uncertainty!8. Make changes and scale only when you have customers to warrant it. (YAGNI = You Aint Gonna Need It)
  12. 12. How do we "do" Lean Startup? Practical Tips
  13. 13. Continuously Create ValueValue isonly created when a product or service is delivered to a customer.
  14. 14. Charge From Day 1 Fundamentally changes a customersfeedback and gives you more runway.
  15. 15. Minimum Viable Product (MVP) A version of a new product which allows a team to collect the maximum amount ofvalidated learning about customers with the least effort
  16. 16. An MVP is does not mean junk orfalse advertising!
  17. 17. Landing Pages
  18. 18. Lots of learning with minimal effort.
  19. 19. Startup Tips● Minimum Viable Product and YAGNI● Continuously create value.● Charge from day 1 and start high.● Make it easy to get active/passive feedback.● Use automation to deploy quickly● Maximize learning.● Root cause analysis● Leverage the fact that you dont have baggage.● If it doesnt deliver value to the customer, dont do it.
  20. 20. About the SpeakerRyan HayesSonata Cove Software, LLCWeb: sonatacove.comTwitter: @RyannosaurusRexEmail: