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Idea Validation using Validation Board

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Validation Board as a tools to help user validate their idea

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Idea Validation using Validation Board

  1. 1. IDEA VALIDATION Sindhu Prabowo Dilaksono @jusjeruk Bali Startup Camp 18-20 September 2015
  2. 2. HOW TO USE THE VALIDATION BOARD TO TEST YOUR STARTUP IDEA
  3. 3. The Validation Board is a great tool to help entrepreneurs stay focused on taking action while implementing the Lean Startup process.
  4. 4. SO MANY PRODUCTS FAIL BECAUSE THEY AREN’T SOLVING A PROBLEM THAT CUSTOMERS CARE ENOUGH ABOUT.
  5. 5. KEEP TRACK OF PIVOTS PRODUCT= EXPERIMENT PROGRESS= VALIDATED LEARNING
  6. 6. KEEP TRACK OF PIVOTS
  7. 7. STEP 1: DEFINE YOUR HYPOTHESIS
  8. 8. CUSTOMER PROBLEM
  9. 9. CUSTOMER
  10. 10. PROBLEM MUST BE SPECIFIC TO THE PERSON! INCORRECT: “PEOPLE ARE NOT RECYCLING” IS NOT A PROBLEM SOMEONE HAS CORRECT: • “FORGET THE DAY OF THE WEEK FOR COLLECTION” • CONFUSED HOW TO SORT PLASTICS TWO SIMILAR BUT DIFFERENT PROBLEMS
  11. 11. SOLUTION DO NOT DEFINE UNTIL THE PROBLEM VALIDATED WHY? BECAUSE EVERY PROBLEM HAS MULTIPLE SOLUTIONS
  12. 12. CUSTOMER PROBLEM
  13. 13. PRODUCT= EXPERIMENT
  14. 14. STEP 2: PLAN YOUR MVP
  15. 15. WHAT MUST WE LEARN? • WHAT ARE THE CORE ASSUMPTIONS OF OUR BUSINESS? • PRIORITIZE: WHICH ASSUMPTION IS THE RISKIEST?
  16. 16. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION
  17. 17. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION
  18. 18. WHAT DO WE BUILD TO TEST? 1. EXPLORATION DO CUSTOMER INTERVIEW 2. PITCH FIND SPECIFIC SOLUTION 3. CONCIERGE DELIVER CUSTOMER EXPECTATION
  19. 19. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION RIGHT METHOD
  20. 20. HOW DO WE MEASURE RESULT? DECIDE ON THE WEAKEST OUTCOME YOU WILL ACCEPT AS VALIDATION/ MINIMUM SUCCESS CRITERION
  21. 21. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION RIGHT METHOD MINIMUM SUCCESS
  22. 22. AND GET OUT OF THE BUILDING!
  23. 23. PROGRESS= VALIDATED LEARNING
  24. 24. STEP 3: ANALYZE RESULTS
  25. 25. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION RIGHT METHOD
  26. 26. REMEMBER IF NOT VALIDATED, PIVOT THE HYPOTHESIS
  27. 27. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION RIGHT METHOD DIFFERENT CUSTOMER SAME PROBLEM RISKIEST ASSUMPTION 2
  28. 28. “WHOEVER LEARNS THE FASTEST, WINS” LARRY LENIHAN, FIRSTMARK CAPITAL
  29. 29. TOOLS TO SUCCESS
  30. 30. VALIDATION BOARD Customer Validation LEAN CANVAS Product Validation BUSINESS MODEL CANVAS Business Validation
  31. 31. SUMMARY
  32. 32. 3 STAGES OF SUCCESS
  33. 33. STARTUP STAY UP SCALE UP Customer Validation Product Validation Business Validation
  34. 34. Build MVP, Launch & Learn, Refine, Repeat. THANK YOU! Remember if your dreams don’t scare you, they’re not big enough Follow me on Twitter @jusjeruk Some of the materials in this presentation are based on and adapted from Lean Startup Machine workshop materials

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